Casey Murphy Email & Phone Number

St Louis, Missouri, United States

Co-lead one of the agency’s largest accounts, ensuring profitability and team performance; oversee operations and communication strategy across 34-person account team.Lead large, diverse teams driving high-impact client deliverables in external communications, thought leadership, integrated marketing, crisis management, social and digital content and media.

Greater St. Louis Area

Served on agency leadership team for one of the office’s largest accounts; managed investor communications and media strategy.Led crisis communications planning related to activist shareholder situations; directed communication strategy and external outreach for several acquisitions.Directed integrated creative content team that created comprehensive.

Greater St. Louis Area

Created executive thought leadership strategy for global wrestling brand.Led agency team responsible for public relations and social media strategy for the 100th, 101st and 102nd PGA Championships, driving corporate engagement, ticket sales and brand affinity. Directed project management and content strategy for replatforming of global engineering company.

Greater St. Louis Area

Helped large, global clients reach their business goals for digital marketing, social media, executive thought leadership, content strategy and public relations. Specialized in B2B, industrial and sports businesses; also worked closely with teams supporting consumer brands.Robust planning and project management expertise: optimizing the basics to allow for.

Peoria, Illinois Area

Global ownership of technical and strategic direction of Caterpillar’s flagship product website. Utilized analytics and user experience trends to set strategic roadmap; prioritized and executed projects to better serve customers and increase online product sales. Managed annual budget and ensured all projects are completed on or under budget. Applied Agile.

Peoria, IL

Established the Caterpillar Inc. digital strategy, ensuring close alignment of all branded digital assets for proactive public relations and company brand marketing.Actively extended digital footprint to growing markets including China and Brazil. Established processes that supported this expansion to reach company audiences such as potential employees and.

Peoria, IL

Developed and implemented Caterpillar Inc.'s social media strategy to take the brand on the offensive globally.Created relevant and engaging content for the more than 150,000 Caterpillar Inc. fans in social media.Identified and mitigated risks to the company’s image and reputation through rigorous social listening and by working closely with functional.

Cary, NC

Created written communication documents and presentations for divisional Vice President.Developed and implemented communications and employee engagement strategies for Supply Management department.Planned and deployed 2011-2015 Enterprise strategy cascade to all division employees.Collaboratively planned and implemented employee SMART goal cascade tied to.

Cary, NC

Wrote and edited articles pertaining to enterprise and divisional strategy.Improved design and functionality of divisional web-based communication vehicles, including employee web site and weekly newsletter.Established and implemented communication plan for global product group.Provided consultative and tactical support to divisional leadership for.

Mossville, IL

Wrote, edited, and distributed weekly employee communication vehicles.Organized and executed events related to employee engagement strategy.Integrated business strategy into written communications and presentations.

Springfield, IL

Assisted with the creation and maintenance of school district's five year strategic plan.Wrote, edited and distributed press releases.Fostered relationships with local media.