Start-to-finish, project, concept, and brand strategy consultation. Function, a high-end event space and unique pop-up location, opened in August of 2017, hosting clientele such as adidas, Nike, Smarsh, MKTG, Portland State University with unique pop-up concepts from Small Bar, Bar Muselet, Olympia Oyster Bar and numerous breweries, wineries & distilleries from across the Pacific Northwest.During the pandemic, Function shut its doors and Road Beers was born - a direct-to-consumer beer delivery service that made everyone’s lives more liquid for the last 3 years. Since 2021, Function has evolved into a month-long brewery pop-up taproom, creating brand extensions for some of the best breweries (and beverage companies) from across the country. Hosting notable breweries like Monkish, Drekker, The Veil, Humble Sea (to name a few) has solidified this taproom as the place to experience a different brewery, one month at a time.

- Champion brand strategy plans and marketing initiatives across multiple brands with a focus on innovation, growth and notoriety in the premium spirits category. - Manage various new product innovation projects from initial brand strategy to RFP process to brand design and launch plans- Lead and direct various agencies across multiple brands and platforms including creative, social, PR, and design

Manage sales and marketing initiatives across (9) states, working closely with Pabst Brewing Company sales force, wholesaler partners, and key retailers to drive the growth of the innovative and market leading Not Your Father's product line. Lead a team of driven sales and marketing individuals across multiple states while developing individual weekly, monthly, and yearly KPIs. Work closely with internal cross-functional teams including brand marketing, operations, sales, and trade marketing.

Manage, innovate, and grow the hottest, fastest-growing and market-leading beer in the Gluten-Free category. Develop, lead, and execute integrated marketing plans across all medias with a focus in the digital/social space where gluten-free conversations are being had, while also handling package/brand design thru both internal and external resources. Consistently work with local/national partnerships, retailers, and our 100+ sales team members to maintain and increase market leadership across our (3) beers while developing innovation plans for what is next for the Brand. Promoted after serving as the Assistant Brand Manager for Widmer Brothers Brewing for 13 months, focused on revitalizing a craft beer brand that started the sensational rise of craft.

Recruited, signed, and managed all US-based adidas-sponsored soccer athletes. Created strategic growth plans for multiple Major League Soccer (MLS) teams while developing and managing relationships with the entire organization from the youth coach to the owners. Also worked on developing grassroots initiatives in various markets including California, Washington and Arizona. Worked with the MLS front office as the conduit between MLS and adidas for all sponsored events including All Star Game, MLS Combine, MLS Draft, and MLS Cup.