• To drive overall visitors by recommending and implementing promotions via internal & external collaborations as well as online promotions. • Managing marketing expenses budget and sponsorship / marketing fund utilizations and control from external business partners • Accountable for maintaining sponsorship deals, media space & rides’ branding by the business partners. • Assisting at sourcing & evaluating, analyzing sponsors’ needs & approval to engage, preparing & negotiating… Show more • To drive overall visitors by recommending and implementing promotions via internal & external collaborations as well as online promotions. • Managing marketing expenses budget and sponsorship / marketing fund utilizations and control from external business partners • Accountable for maintaining sponsorship deals, media space & rides’ branding by the business partners. • Assisting at sourcing & evaluating, analyzing sponsors’ needs & approval to engage, preparing & negotiating proposal deal. • Accountable for monitoring standardization and maintaining all communications (ATL / BTL / Website & Social Media) and developing new communication channels to reinforce branding • Liaising with the National Marketing on the resorts wide & ATL advertisements• Liaising with agency to develop concept design for promotional materials. • Liaising with Public Relations & Media to generate publicity • To plan and implement themed events and stage activities • Conducting site visits with suppliers and monitoring overall communication signage • Reply and follow up customers feedback promptly and analyze customer trend info• Responsible for the mascot branding development to reinforce overall branding • Tracking promotions redemption report & Data mining and evaluation• Guiding and supervising student trainees during their industrial training.ACHIEVEMENTS: Maintaining sponsorship deals value more than RM2 million and having close relationship with sponsors like Nestle, Walls, Faber-Castell, F&NBM, DiGi, Fujifilm, GSK Ribena & etc. Leading communication signage projects to sustain company branding image cost more than RM1 million yearly. By implementing various internal & external collaborations & vrious themed events at the park i.e. The Horror Spirits Halloween event, successfully hit more than 32% of the overall planned headcount. Show less