Casey Decker Email & Phone Number

United States

Northwest

E. Washington / N. Idaho / Alaska

I am currently responsible for managing all aspects of the Mark Anthony Brands, Inc. portfolio (including Mike's Hard Lemonade, White Claw, HARDER, Cayman Jack, MXD, and Rey Azul) within our wholesaler network covering North Idaho, Central and Eastern Washington, and Alaska. Along with managing two direct reports in Anchorage and Spokane, my responsibilities include building and implementing our annual business plan for my territory and wholesaler, managing pricing for N. Idaho and Alaska, and delivering continued growth in both depletions and distribution.

Managed inbound/outbound orders and general operations for VER's Anaheim facility which services Orange County and the Inland Empire. As an account manager, I was also responsible for maintaining relationships with all current in-house hotel clients as well as initiating contact with new companies requiring audio-visual equipment support. My daily duties included creating rental orders which provided all necessary equipment needed for client events, as well as managing the necessary internal logistics, billing and client follow-up. VER specializes in professional broadcast audio and video equipment for television shows, concert tours, conferences, etc.

As a Field Sales Manager, I was responsible for sales within the Convenience Store Channel in all five Western Region Divisions. My responsibilities included developing and selling in monthly programs to increase sales, introducing new items, creating and delivering on the channel business plan, maintaining and setting regional pricing, and managing the communication of activity and results from Region to store level. While in this role I helped manage the launch of Full Throttle and Coke Zero within several convenience chain accounts.

As a Sales Manager, I was responsible for the sales activity within the twelve Western Region Markets. My responsibilities included hiring and training, developing programs to increase sales, planning sales meetings, managing a budget, and managing the distribution and collection of data for the retail team.

Greater Los Angeles Area

As a Category Analyst and Space Manager, I was responsible for analyzing both syndicated and internal sales data to track category trends and performance, as well as studying demographics and purchasing habits. Through this analysis I was able to determine market opportunities and make recommendations for further product growth, as well as design schematics for both the NCB and CSD categories. My relationships with my assigned convenience chain accounts helped Coca-Cola maintain their Category Partner status during my tenure.