Casey Gonzalez Email & Phone Number

Foster City, Ca, Us

Foster City, Ca, Us

Santa Monica, California, Us

-Built and scaled PRAY’s global social media strategy, owning the development of innovative campaigns (creation, planning, and distribution) to drive awareness and affinity for the PRAY brand, expanding social media channel following to one million+-Expressed PRAY brand across social media channels (Facebook, Instagram, TikTok, LinkedIN, Twitter, YouTube, Pinterest), expanding Instagram impressions by 89% and engagements by 170%, reporting to the VP of Brand at a fast-paced startup-Partnered with representatives at TikTok to secure @pray handle and launched PRAY channel, generating 2000 followers and 13K likes within the first two weeks of launch-Led relationships with internal creative design team and external agencies, coaching teams to develop best in class social assets-Cultivated social media relationship with Grammy award-winning Lecrae and launched him as a brand ambassador on social media generating 500K+ impressions and 20K engagements across channels-Planned, implemented, and executed Pray for Ukraine creative campaign, resulting in 1 million impressions and 50K engagements -Pioneered brand voice and tone and served as a primary copywriter for PRAY, including emails, mobile PNs, and B2B briefs-Developed social media playbook for 100+ B2B PRAY partners with copy, assets, and best practices to drive new user growth-Built social media influencer strategy and relationships with digital influencers-Acted as interim lead for Public Relations, managing relationships with two PR agencies and securing key partner interviews

Aurora, Co, Us

-Managed, created, and curated content for social media channels (Facebook, Instagram, LinkedIn, Twitter, TikTok, NextDoor) growing total followers to 200,000+-Led organic social media efforts for MLB All-Star week (representing Colorado as an official partner) with 45 posts across channels generating 428K impressions-Led social media strategy and activation for key Colorado sports teams, acting as a key partner for the Colorado Rockies, Colorado Rapids, and Denver Broncos-Interviewed prominent health care leaders and partners, including Paralympic Athletes, to share stories of mental health and wellness during Tokyo Olympics-Executed International Women’s campaign, highlighting the accomplishments of multicultural women in health care, receiving 168K+ reach and 25K engagements-Acted as the key brand touchpoint for all COVID-19 communications and groundbreaking announcements-Ranked #1 in average interactions per 1000 fans amongst all competitors and audience growth consistently

Global, Us

-Build, maintain, and grow large engaged following across social medial channels (i.e. Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube) totaling 900,000+ followers and create, curate, and adapt content for each channel and channels to be established-Worked closely with 9 Compassion global partners around the world to develop innovative “Sponsor Selfie Day” campaign to increase engagement and advocacy across Twitter, Instagram, and Facebook, and while encouraging our audience to share about the value of sponsorships, resulting in a reach of one million users-Collaborate with USA Marketing, USA Communications, Channel Development and Global Program, regarding the most effective strategies for increasing acquisition, fundraising, retention, engagement, analytics, and brand awareness (i.e. For Her Campaign in partnership with Candace Cameron Bure)-Compile monthly social media report, sharing insights from Sprout Social, Salesforce and other analytics tools about post performance, reach, ROI, and overall success of internet marketing campaigns (i.e. Sponsor-a-Child Birthday Campaign; We Rise As One Global Campaign)-Presented to leadership stakeholders to get active participation in Facebook Live Prayer Initiative for COVID-19, reaching over 300,000 viewers and garnering over 80,000 engagements.-Led and implemented a redefined social media strategy during COVID-19 and delivered creative and culturally impactful content and initiatives that met tonal guidelines in order to achieve data-driven results-Played a proactive role in rapid crisis response efforts on social media during COVID-19 and other disasters (i.e. Hurricane Irma, Cyclone Amphlan) to effectively communicate to social audience about children and community needs in the 25 countries Compassion serves in

-Traveled solo to 50+ countries across Europe, Africa, and Latin America-Accelerated Spanish-language fluency to advanced proficiency-Utilized Airbnb, Couchsurfing, Booking.com, and Hostelworld as resources throughout travels, handling booking, logistics and trip completion, gaining key customer insights-Shared notable moments from travel on Instagram @caseofadventure and personal blog-Partnered with musicians in 10 different countries to provide lyrics and vocals for electric dance music (EDM) tracks while traveling

Madrid, Community Of Madrid, Es

-Acted as an advocate for children through the promotion of cultural understanding and communication in the English language by developing education programs that integrated creative and engaging content, utilizing experiential hands-on learning opportunities, empowering students to be more independent-Facilitated non-native English speaking students of all backgrounds, across fifteen different primary and intermediate level classes at CEIP Jose Rodriguez Cruz and Colegio La Inmaculada Y San Ignacio, to practice conversation skills in a supportive setting in order to reach their English communication goals-Adapted lesson plans to accommodate Spain’s Inclusive Education strategy (i.e. incorporating multi-sensory activities) so that students with special needs (i.e. Autism, Asperger’s) learned on a comparable level to regularly abled students, built self-confidence, and cooperated through teamwork-Supervised, planned, and structured innovative lesson plans experimenting with multimedia, literature, songs, and games, to influence student conversation-Directed the play performance, Pretty Ritty, with limited resources and funding, to allow students with an interest in theater to embrace their talents and connect with peers

Burbank, Ca, Us

-Manage daily social media and digital marketing strategies for Disneyland Park, Disney California Adventure Park, and Disneyland Annual Passholders by creating marketing presentations, proactive editorial content, creative assets, and fan engagement across platforms-Play a revolutionary role in the social space by utilizing one-on-one engagement with Guests via Twitter to enhance the in-park experience-Develop “12 Days of Holiday ChEAR” campaign to build advocacy, drive awareness, and emphasize in-park business priorities, coordinating meetings with Operations and Marketing partners throughout process to move forward project in a timely manner-Partner with ABC Entertainment Marketing and Synergy to execute in-park promotional activities to drive demand, carriage, and premieres for network (i.e. Dancing with the Stars, Once Upon A Time)-Oversee and source tag all Disneyland Resort conversation, via Radian6 digital listening tools, to compile daily marketing intelligence reports with analysis of key topic trends, metrics, level of conversation, and Guest satisfaction

Burbank, Ca, Us

-Led industry-specific strategy by compiling online research, sending client satisfaction materials, and developing relationships-Designed presentations to provide program and content development feedback for content specialists and program facilitators-Collaborated with 30 major client accounts by preparing weekly agenda update reports that included revenue forecasting and upcoming programs, in order to support sales and distribution goals with smooth efficiency, adapting to changing priorities

Burbank, Ca, Us

-Promoted Disney internships by organizing events, posting flyers, and using other marketing tactics-Designed new marketing plans to increase brand awareness-Gained student and faculty interest on a campus of 40,000 students and exceeded campus presentation goals-Received Visa reward for outstanding on-campus promotional efforts

Burbank, Ca, Us

-Promoted ABC Entertainment by organizing on campus events and utilizing social networking platforms-Led innovative marketing initiatives on campus to raise awareness and increase viewership of priority ABC shows

Burbank, Ca, Us

-Performed extensive fan research via Twitter in order to form meaningful partnerships and expand advertisement efforts for upcoming Daytime shows including The Chew-Compiled notable fan feedback from General Hospital Facebook page to use in on-air promotions spots-Managed all promotional items and marketing materials for SOAPnet and Daytime programs-Participated in a pitch competition with a team of five others and presented a product idea to an ABC Family executive

Burbank, Ca, Us

-Developed trusting relationships with Guests and honed Guest service skills to promote repeat sales-Strategized with the management team to increase Guest retention through usage of The Basics and Magical Moments-Received formalized and intensive training in sales, marketing, photography, and Disney heritage and culture

-Performed extensive market analyses and developed strategies to increase production efficiency -Created a dynamic working environment by creating synergy through team collaborations

B.A., Communication Studies

Intensive Spanish

Cross Cultural Management