Casey Pogan Email & Phone Number

Toledo, Ohio, United States

Toledo, Ohio, United States

Toledo, Ohio

Assistant General Manager Franklin Park Mall

Franklin Park Mall

Toledo, Ohio

Toledo, Ohio

Strategic Planning/Execution – Help to develop long-term vision at center in relation to its competitive marketplace. Leads the development of center’s annual marketing plan in support of property business plan goals. Responsible for execution of all marketing plan programs/elements including the localization of national programming as appropriate.Leasing Assistance – Support the leasing function through participation in the leasing process, development of leasing/sales materials and optimal representation of the center to appropriate retailers (existing and potential).Revenue Generation/Sponsorship – Maximize non-traditional revenue through the execution of appropriate income-generating events, promotions and sponsorships. Retailer Relations and Sales Production – Responsible for establishing effective business relationships with the retailers on a local level in order to maximize the sales productivity and success of the events in the mall.Research/Results Measurement – Coordinate research activity for center (customer studies, trade area demographics, customized research initiatives) and effectively utilize research information in the development and execution of center’s business and marketing plans.

Perrysburg, Oh

• Direct all marketing and communications strategies at the region’s premier outdoor shopping, dining and entertainment destination• Develop and implement a strategic marketing plan and annual budget for the purpose of generating traffic and increasing sales• Orchestrate an integrated, multi-channel television, radio, print, billboard and digital media buy• Manage a comprehensive public and media relations plan to enhance the organization’s image and attain additional media exposure and community support • Lead as media spokesperson for news stories and human interest segments related to key events, promotions and leasing activity as well as give presentations to local community groups such as Chamber of Commerce, local Universities, Rotary, etc. • Oversee all website and e-newsletter functions for www.ShopLevisCommons.com including SEO strategy, e-commerce, copy writing, visual appearance, digital advertising and merchant inclusion• Administer social media efforts including overall positioning and strategy, advertising and daily programming to grow follower database• Create collateral materials including brochures, postcards, posters, billboards and banners. Write and manage production of television and radio advertisements• Plan and execute all special events not limited to, Levis Commons Fine Art Fair, Perrysburg Winterfest, Sand-Tastic!, Tree Lighting Ceremony, Things That Go Show, Making Strides Against Breast Cancer 5K• Foster relationships with local managers and corporate marketing contacts through an extensive tenant relations program to help tenants meet their individual sales goals • Conduct competitive analysis of local and regional competition through benchmarking, monitor trends in the shopping center industry, and proactively make changes/recommendations

• Develop and implement all tactics of the marketing plan including, advertising, public and government relations, special events, point of sale promotions, internal incentive programs and partnership strategies to meet membership quotas and increase retention rates• Network with the appropriate community leaders, media contacts, and business partners to enhance AAA’s brand positioning• Reach out to local school systems to promote safety and public affairs initiatives such as the Safety Patroller Program, Driver Education, and Safety Poster Contest• Write press releases, radio scripts, on-hold messaging and internet copy that is effective at reaching the desired audience• Serve as editor of the club’s bi-monthly magazine and quarterly newsletter, which involves coordinating the layout of advertising and editorial, as well as writing articles, taking photographs and conducting interviews

Mba, Marketing

Bba, Marketing

Activities and Societies: Volleyball Team