Casey Smith Email & Phone Number

Opelika, Al, Us

Columbus, Ga

•Create a comprehensive marketing and communications strategy that supports the mission and brand identity of Paws Humane and an organizational operating budget of $2 million•Maintain, update and create content for organization’s website to include design, SEO, and Google Ads Strategy•Oversee, manage and create content for all social media platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, Snapchat and more. •Serve as organization spokesperson during TV and radio… Show more •Create a comprehensive marketing and communications strategy that supports the mission and brand identity of Paws Humane and an organizational operating budget of $2 million•Maintain, update and create content for organization’s website to include design, SEO, and Google Ads Strategy•Oversee, manage and create content for all social media platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, Snapchat and more. •Serve as organization spokesperson during TV and radio segments•Oversee and manage email marketing system to include creation and design of e-blasts•Create and manage the direct mail appeal donations program and ensure yearly goals are achieved•Serve as an advisor to the CEO by providing thoughtful leadership on matters of marketing, communications, public relations and branding initiatives•Oversee all branding aspects of the Paws Retail store•Chair the Marketing Committee comprised of staff, board members and outside community volunteers as well as participate in the events and development committee•Co-direct all special events with the Director of Development •Support the organization in managing crises•Work with team members to create collateral, including press kits, press releases, photography and b-roll•Support relationships with key media contacts within local, national and international media outlets•Prepare communication activity reports, including program analysis to determine effectiveness•Create and maintain an annual Marketing department budget that aligns with Paws overall operating budget Show less

Columbus, Ga

•Create yearly development goals of more than $400,000 in unrestricted and restricted donations and implement fundraising strategies and programs to ensure goals are achieved•Manage the direct mail appeal donations program and ensure yearly goals are met•Coordinate and direct all special events•Act as public representative for Paws and attend speaking engagements•Manage media and public relations efforts and opportunities to promote the organization’s programs•Manage and… Show more •Create yearly development goals of more than $400,000 in unrestricted and restricted donations and implement fundraising strategies and programs to ensure goals are achieved•Manage the direct mail appeal donations program and ensure yearly goals are met•Coordinate and direct all special events•Act as public representative for Paws and attend speaking engagements•Manage media and public relations efforts and opportunities to promote the organization’s programs•Manage and attend marketing, development, and events committee meetings•Work closely with the Board of Directors and participate on the Executive Committee as well as Board of Director meetings•Prepare monthly, quarterly and annual reports as requested by the CEO and Board of Directors•Supervise and collaborate with Development and Marketing Manager and Coordinator•Manage the implementation of DonorPerfect and oversee staff responsible for data entry and gift processing•Oversee donor recognition programs to include Top Tails Society, Constant Companions, Sponsorships, Spay it Forward, etc•Manage the organization’s development and marketing budget •Cultivate relationships with current and prospective donors and meet with them on a continual basis to establish effective communications with them•Attend Chamber of Commerce and other networking events as the organization’s representative•Oversee, manage and create content for all social media platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, Snapchat and more. Show less

Columbus, Ga

•Write more than $70,000 in program grants and manage all existing grants including reporting•Direct shelter operations and work with staff of 35 employees to ensure goals are met and more than 100 animals are cared for onsite•Supervise and collaborate with 11 directors and managers including daily operations of each department•Assist with the writing and execution of a $2 million organizational operating budget•Oversee, attend and present monthly shelter statistics and updates… Show more •Write more than $70,000 in program grants and manage all existing grants including reporting•Direct shelter operations and work with staff of 35 employees to ensure goals are met and more than 100 animals are cared for onsite•Supervise and collaborate with 11 directors and managers including daily operations of each department•Assist with the writing and execution of a $2 million organizational operating budget•Oversee, attend and present monthly shelter statistics and updates at Finance Committee and Executive Board meetings•Communicate effectively with the Board of Directors and provide, in a timely and accurate manner, all information necessary for the Board to function properly and to make informed decisions•Work closely with the Director of Finance and Administration to handle the Human Resources role of hiring, discipline and termination of employees in accordance with organization policy•Review and approve contracts and invoices for services•Spokesperson and contact on the Georgia Animal Shelter Alliance Steering Committee•Create monthly CEO column for “The Local” newspaper•Compose monthly restricted donation program reports to send to major donors•Serve as Paws Humane Society’s primary spokesperson to the organization’s constituents, the media and the general public Show less

Columbus, Georgia

•Recruit and orient volunteers to assist staff within the shelter as well as to provide foster care; transportation (short and long-distance); Pets for Life neighborhood outreach programs; special events, and other needs•Write and maintain volunteer job descriptions, contracts, and waivers•Maintain contact through email, newsletters, volunteer recognition activities, etc•Manage organization and maintenance of electronic volunteer database and hard copy files•Function as a… Show more •Recruit and orient volunteers to assist staff within the shelter as well as to provide foster care; transportation (short and long-distance); Pets for Life neighborhood outreach programs; special events, and other needs•Write and maintain volunteer job descriptions, contracts, and waivers•Maintain contact through email, newsletters, volunteer recognition activities, etc•Manage organization and maintenance of electronic volunteer database and hard copy files•Function as a liaison to corporate, military and other organizations to solicit volunteers•Attend shelter events as needed to assist and/or coordinate volunteer activities•Implement the Pets for Life Outreach program as modeled by the Humane Society of the United States.•Convert volunteer database to a more efficient and user-friendly platform. •Create and maintain education and outreach curriculum and programs•Staff information booths in Lee (AL) and Muscogee (GA) and other nearby counties related to adoptions, foster care, transport, spay/neuter and general veterinary services and other programs offered by Paws•Attend special events and speaking engagements on-site and off-site to promote the organization and its programs and services Show less

Hoover, Al

•Sell banquets, weddings, and golf tournament food & beverage to clients through Jonas Club Software•Develop relationships with members and clients to increase banquet sales•Market and coordinate Member Events to Club Members•Create printed marketing material for the Club, for members and non-members•Coordinate kid’s summer camps and other kid activities•Manage email marketing, website, and social media for the Club•Manage monthly newsletter

Auburn, Alabama Area

• Wrote newspaper and online articles for a weekly publication.• Conducted interviews with respondents to gather information for articles.• Captured and edited videos to complement each article.

Ralph Brown Draughon

-Handled mail and prepare items for schools and students.-Helped train student workers.-Assisted with administrative work for library supervisors.-Arranged books and multimedia to be processed. -Retrieved material for patrons and process request from other agencies.

Helped in planning and implementing special events.Assisted with phone calls and mailings to past and current participants, potential sponsors/volunteers.Assisted with collecting merchandise for silent auctions.Assisted with stewardship of donors.Assisted with day-of-event volunteer recruitment and management (includes attending event).Attended committee meetings when possible.Utilized social networks to promote events.Attended donor functions.

Bachelor Of Arts (B.A.), Public Relations Communication

Bachelor'S Degree In Public Relations