Leader and people manager on the team responsible for planning ~1,500 celebrity wishes annually. I oversee celebrity wishes for TV, comedy, public figures, influencers, and gaming with a caseload of up to 400+ wishes. Pursued wish-granting opportunities by working directly with celebrity managers and publicists, identifying opportunities for one-on-one wishes or facilitating group wish opportunities. Notable contacts managed include Michelle Obama, Mark Rober, NY Fashion Week, and Warner Brothers.

Working with the force behind the forces to enhance public awareness and amplify media and digital opportunities.

A member of the national communications team for Make-A-Wish America. Support Corporate Sponsor communications needs and strategy. Partners I work with include Macy's, GameStop, WWE, Subaru, American Airlines, Southwest Airlines, and more.I pitch stories to national media. National stories can be seen or read on the Today Show, Good Morning America, CBS Sunday Morning, ABCNews.com, MSNBC, The Hollywood Reporter, People Magazine, Teen Vogue, SevenTeen Magazine, Buzzfeed, and more. Additionally, I work with 60+ local chapters to strategize and maximize media results for national corporate sponsors locally and provide general communications and PR support.

I work with clients to build a strategic approach to media relations, social media, content development and communications and public relations strategies. I then help turn these ideas into results. I write, create, brainstorm and build all with clients' goals at the forefront.

Event Execution: launched a new national event, Little Big Shot. Responsible for collateral materials, sponsorship packages, national website, local toolkits, and working with local agencies on logistics and operations. National Partnership Management: worked with National partners and sponsors to create mutually beneficial partnerships. Aligning with BBBS Agencies nationwide to provide toolkits to for their local activation of these national partnerships.

Event Lead for Go Red For Women’s 10th Year Celebration in New York City’s Macy’s Heralds Square: lead planning of overall event logistics, lead internal marketing, communications and digital teams, planned and implemented marketing strategy, hired and managed production company and marketing agency, recruited and coordinated Broadway partnerships and promotional groups, corresponded with volunteers before, during and after eventProject Manager for Go Red For Women Multicultural Scholarship Fund: lead internal communications, marketing and digital team, recruited and trained volunteer judges, planned and implemented marketing strategyMaterial Development: coordinated creation of supporting collateral materials for events, promotions and educational pieces as well as presentations for internal and external leadership, donor and volunteer meetingsInternal Communications: Lead "America Goes Red” internal company promotion including build out of private facebook page for staff and volunteers, all-staff emails, association-wide newsletter articles, desk-drops, and collateral material creationVolunteer Management: Liaison for all Go Red For Women “Real Women” including consistent communications between women and local and national office, hosted webinars and conference calls, created editorial calendar for their social and digital promotion, coordinated scheduling and planning of photo shoot and training meeting

Media outreach: I was part of a team of two regional communications staff responsible for pitching local, regional and national media for Red Bull events, athletes, products, and promotions in 13 states, as well as outreach for national projects. I also performed in-depth calculation of results after each event.Event Media Management: managed on-site media at events, coordinated participant, athlete and celebrity interview opportunities.Project Management: Responsible for hiring photographers, videographers, freelancers and interns on a per project basis (approximately 30 projects per year). I also lead communications efforts for events.Digital/Social Media Strategy/Mgmt: Responsible for regional strategy and management of social channels (facebook, twitter, etc.), mobile marketing, website production management, website content strategy, lead regional staff in implementation of digital/social strategy and outreach.Content Production/Management: produced media materials, event and athlete web clips, web video series, yearly video reviews (sizzle reels) -- internal and external, social media messages, website content, event photography - collection, review and distribution.

I was responsible for pitching media throughout the North Texas region stories about wish kids, events, fundraisers, board members, and so on and so on. I also worked with creative companies on a website redesign, wish and fundraising collateral, event logos and collateral, etc. I wrote and designed the quarterly newletter and was the "clearing house" for all materials leaving the organization with our logo, branding, etc. included. I also promoted National programs locally.

Research Tradeshow OpportunitiesResearch Editorial Calendars and Pitch AccordinglyWrite Press MaterialsCollect Media Coverage