Casey Lovingood Email & Phone Number

Toronto, On, Ca

Atlanta, Georgia, Us

• Serves as the programmatic lead for several client accounts, which include leading strategy recommendations, overseeing campaign activation, reporting on campaign performance, and maintaining strong client relationships• Manages six-figure annual programmatic media budgets for clients, which include display, rich media, audio, native, retargeting, video, connected and addressable TV, and direct media buys• Develops media plans for clients that support their overall digital marketing program• Leads strategy and decision-making process for new vendor relationships and new clients• Maintains vendor relationships to coordinate programmatic and direct buys for clients• Conducts research and analysis to identify new targeting options and strategic direction for clients• Evaluates, negotiates with, and selects paid media publishers, vendors, and platforms that align with clients needs• Proactively brings new ideas and opportunities to clients to test the latest tech in the media space, including advanced TV, radio, OOH, etc.• Works across various ad serving platforms to traffic, tag, and activate campaigns and creatives for clients• Manages URL tagging and sets up appropriate tracking within the ad serving system• Consistently monitors pacing and makes optimizations to ensure campaigns deliver in full and hit client KPI’s• Presents weekly, monthly, and quarterly reports, deliverables, and strategy decks to clients, both on calls and in in-person client meetings

Atlanta, Georgia, Us

Atlanta, Georgia, Us

• Managed six-figure annual paid media budgets for clients across paid search, paid social, and programmatic display/CTV platforms• Monitored day-to-day pacing and made ongoing campaign optimizations, including bid optimization, landing page recommendations, analyzing search query reports, conducting extensive audience, placement, and platform research, and creating or updating ad copy, messaging, and/or imagery• Developed and launched campaigns for clients across various paid media platforms, including Campaign Manager, Google Ads, Microsoft Ads, SA360, Facebook, Instagram, LinkedIn, Twitter and Pinterest• Collaborated with media vendors, client teams, and other internal agency teams to develop full-funnel media plans that supported clients overall digital marketing strategy • Built and analyzed data reports for clients to track campaign performance on a weekly, monthly, and quarterly basis• Presented reports, deliverables, and strategy decks to clients, both on calls and in in-person client meetings on a regular basis

Atlanta, Georgia, Us

South Jordan, Ut, Us

• Conducted SWOT analysis of current digital marketing landscape & presented recommendations to company stakeholders• Pioneered the company's use of social media to maintain their position as an industry thought-leader, increase brand sentiment, & attract & recruit new talent• Developed an omnichannel marketing plan for one of the company's newest solutions• Consulted internal marketing team on advancements to digital marketing platforms, capabilities, & technologies

Marketing, Digital Marketing

Education record