Red Banks is an omnichannel consulting firm serving the retail and consumer products industries. As a boutique consulting firm, we pride ourselves on being invested in our client's success. Our team brings a unique mix of industry and consulting experience with deep functional and technical expertise. From specialty retailers to global manufacturers, we have a proven track record of project successes and client satisfaction.Focused on project engagements, resource allocation and project… Show more Red Banks is an omnichannel consulting firm serving the retail and consumer products industries. As a boutique consulting firm, we pride ourselves on being invested in our client's success. Our team brings a unique mix of industry and consulting experience with deep functional and technical expertise. From specialty retailers to global manufacturers, we have a proven track record of project successes and client satisfaction.Focused on project engagements, resource allocation and project execution. Interested in joining our team or learning about freelance opportunities? Contact me. Show less

Managing consulting clients and driving deliverables for relevant projects from strategy planning, discovery and implementation projects through post-launch support for successful business adoption. Primary work with omnichannel retailers focused on driving channel expansion, business transformation and/or revenue & customer growth. Leveraging new technology platforms to achieve clients' strategic objectives including implementations of eCommerce, OMS, ERP, POS, CPQ, Loyalty & Gift Card… Show more Managing consulting clients and driving deliverables for relevant projects from strategy planning, discovery and implementation projects through post-launch support for successful business adoption. Primary work with omnichannel retailers focused on driving channel expansion, business transformation and/or revenue & customer growth. Leveraging new technology platforms to achieve clients' strategic objectives including implementations of eCommerce, OMS, ERP, POS, CPQ, Loyalty & Gift Card solutions. Show less

Worked with new and seasoned clients such as Tsu.ya by Kristi Yamaguchi and FAM Brands. Projects included corporate strategy, revenue generation, and operational efficiencies. Recommended best practices for managing omni-channel business and guided redesign of eCommerce website.

Continued growth of e-commerce business and impact on company as a whole. Directed support for revenue channels and logistics including inventory management, fulfillment, wholesale support, IT, and customer service. Consistently improved feedback loop for successful communication throughout teams.

Worked closely with CEO at premium yoga & active wear company on various areas of the business. Continued to drive successful e-commerce business and became "chief of staff" for all departments, except design & production. Member of senior team to develop and present materials for sale of business. Managed year-long integration for all areas of business when company was acquired.

Drove e-commerce business with significant increases each year through data-driven campaigns, effective online marketing, and web development. Initiated and implemented all areas of e-commerce strategy including marketing & merchandising plans, online marketing (SEO, SEM, affiliate, email, social media, retargeting), customer acquisition & CRM.

Managed domestic e-commerce business and directed global affiliates for largest sales channel of prestige beauty brand. Developed and implemented online marketing programs including email, search, customer loyalty, third party campaigns and new initiatives for all sites including partner retailers. Launched new feature to improve e-commerce experience that was adopted by other divisions.Nominated by Brand President to attend Vassar College Program (June 2005), a premier executive… Show more Managed domestic e-commerce business and directed global affiliates for largest sales channel of prestige beauty brand. Developed and implemented online marketing programs including email, search, customer loyalty, third party campaigns and new initiatives for all sites including partner retailers. Launched new feature to improve e-commerce experience that was adopted by other divisions.Nominated by Brand President to attend Vassar College Program (June 2005), a premier executive development program featuring classes taught by Harvard Business School professors. Show less

Improved process to manufacture seasonal samples and reduced overall costs by 30%. Increased profit margins for basic product line through COGS analysis of raw materials.