Tom Morris

Tom Morris Email and Phone Number

Digital Transformation Senior Executive @ Red Banks Consulting, Inc.
california, united states
Tom Morris's Location
San Francisco Bay Area, United States
Tom Morris's Contact Details
About Tom Morris

I am a builder of omni-channel retail and e-commerce enterprises. An agile leader, I am an expert at strategy, organizational structure, retail information technology, and finance. I believe that fostering individuality along with continuous learning throughout an organization is key to unlocking innovation and driving results. My track record shows the results: successful strategy implementations, increased revenue, streamlined supply chains, cutting of operational costs, entries into new markets, and profit optimization.

Tom Morris's Current Company Details
Red Banks Consulting, Inc.

Red Banks Consulting, Inc.

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Digital Transformation Senior Executive
california, united states
Employees:
10
Tom Morris Work Experience Details
  • Red Banks Consulting, Inc.
    Partner
    Red Banks Consulting, Inc. Jan 2023 - Present
    San Francisco Bay Area
    Client engagement and project lead working with Retail and Non-Profit clients and managing consulting teams.
  • Red Banks Consulting, Inc.
    Associate Partner
    Red Banks Consulting, Inc. Apr 2022 - Jan 2023
    San Francisco Bay Area
    Client engagement and project lead working with Retail and Non-Profit clients to assess their organizational capabilities, processes and technology, recommend operational / process improvements based on latest best practices along with solutions and oversee the change management and implementation process.
  • Red Banks Consulting, Inc.
    Director
    Red Banks Consulting, Inc. Nov 2018 - Apr 2022
    San Francisco Bay Area
    I advise retail and consumer products industry clients on strategic and operational matters. We introduce methodologies to formulate strategies, recognize barriers, define solutions, and drive implementation across enterprises. Additionally, we collaborate with e-commerce companies to identify functional requirements, integrate legacy systems with new technology platforms, support migration, and streamline supplier fulfillment.• Supervised multiple system integrators delivering drop ship program for retailer with 773 stores; expanded the online catalog and increased sales while eliminating inventory liability. • Oversaw business requirements, platform, website add-on technology and system integrator selection for specialty retailer ecommerce platform.
  • Sweetwater Bungalows
    Owner
    Sweetwater Bungalows Oct 2000 - Present
    San Francisco Bay Area
    In addition to working with my consulting clients, I oversee a digitally native retail company that sells DIY eco-housing and Cabanas. I design, source, and market new products to global client base that ranges from individual consumers to commercial resorts. We recently transitioned our website to mobile-first platform.• I have negotiated co-marketing and distribution agreements with Sundance, American Express, and Costanoa Resort.• Our products have been featured in Pottery Barn catalogue (the first non-Pottery Barn Product), Pottery Barn Home Book, Sunset Magazine, and the Sunset Project Home.
  • Fc Ventures, Llc
    Managing Director
    Fc Ventures, Llc Jan 2003 - Present
    In addition to my other ventures, I run a real estate investment/management company that identifies, acquires, renovates, and manages multi-unit residential investment properties. I supervise investor relations, as well as select, train, and manage finance, legal, renovation, and property management teams. • Results are over 10% average annual return and increasing asset value a minimum of 63%.• Created investment presentations for lenders and investors to describe successful business model.
  • Goorin Bros, Inc
    Vice President
    Goorin Bros, Inc Jan 2013 - Feb 2018
    San Francisco
    As an executive at Goorin Bros., I headed Retail, E-commerce, Customer Service, IT, Production, Inventory, and Planning Operations for the 123-year-old specialty retailer. This involved overseeing the company’s P&L, $32M in annual sales, and its more than 270 employees. I introduced new retail and e-commerce platforms and transitioned their traditional retail organization to and omni-channel “One Customer” experience. • Re-focused the company on new consumer expectations that required an overhaul of both technology and company culture.• Our “One Customer” initiative resulted in the retail stores fulfilling one-third of our e-commerce sales by 2017.• We formed a network of specialty retailers to co-market products and coached them on technology and growth.• And I led a company reorganization to improve efficiency, resulting in a 40% on-hand inventory reduction that created $1.2M in annual operational savings, and reduced debt $2.3M.• We grew retail sales from less than $1M to $25M within six years; e-commerce sales grew 35% annually.
  • Goorin Bros., Inc.
    Director Of Retail, Field And Hq
    Goorin Bros., Inc. Jul 2009 - Jan 2013
    San Francisco, Ca
    In this earlier position, I formulated a new retail strategy and organizational structure that supported company’s growth from 4 to 38 locations across the U.S. and Canada in less than six years. With full retail P&L accountability, I built support functions from the ground-up, hired and trained new field and HQ employees, and developed a top-caliber management team with the drive for constant improvement. As head of Retail, I sourced new store locations, directly negotiated leases, designed, managed build-out and selected new technologies to ensure efficient operational controls and service.• Established retail environment focused on metrics/KPIs that drove customer centricity and revenue growth. Grew same store sales greater than 14% annually with 35% 4-wall contribution.• Spearheaded 2012 reorganization that turned around company in six months; cut annual operating expenses $1M, reduced inventory on hand $1.5M, and improved time-to-market 25%.• We transformed the company’s silo-structured organization into a collaborative culture with field-level employees’ feedback helping drive innovation.• And devised educational programs on sales, expenses, and profitability to develop stronger business operators at store level.

Tom Morris Skills

Retail Management Budgets Business Strategy Marketing Strategy Negotiation Strategic Planning Forecasting Budgeting Sourcing Customer Service Strategic Visionary Adaptive Leadership Change Management Crisis Management Business Restructures Brand Development Customer Centric Solutions Digital Strategy E Commerce Emotional Intelligence Critical Thinking Creative Problem Solving Decision Making Active Learning Conflict Management Financial Analysis Operational Analysis Systems Analysis Business Process Improvement Site Selection Leadership Strategy Marketing Sales Business Development Sales Management Start Ups Digital Marketing Social Media Marketing Real Estate Negotiating Lease Negotiations Contract Negotiation Benefits Negotiation Customer Experience Management Team Restructuring Construction Management Inventory Management Inventory Control Lean Leader

Tom Morris Education Details

Frequently Asked Questions about Tom Morris

What company does Tom Morris work for?

Tom Morris works for Red Banks Consulting, Inc.

What is Tom Morris's role at the current company?

Tom Morris's current role is Digital Transformation Senior Executive.

What is Tom Morris's email address?

Tom Morris's email address is tm****@****ing.com

What is Tom Morris's direct phone number?

Tom Morris's direct phone number is +141543*****

What schools did Tom Morris attend?

Tom Morris attended Uc Santa Barbara.

What are some of Tom Morris's interests?

Tom Morris has interest in International Travel, Fly Fishing, Skiing, Snowboarding, Surfing.

What skills is Tom Morris known for?

Tom Morris has skills like Retail, Management, Budgets, Business Strategy, Marketing Strategy, Negotiation, Strategic Planning, Forecasting, Budgeting, Sourcing, Customer Service, Strategic Visionary.

Who are Tom Morris's colleagues?

Tom Morris's colleagues are Dick Mcdougald, Drew Schoentrup, Dorothy Sanchirico, Cheryl Mitchener, Casey Carr, Jay Holan.

Not the Tom Morris you were looking for?

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    2
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    3
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