Tom Morris Email & Phone Number

San Francisco Bay Area

Client engagement and project lead working with Retail and Non-Profit clients and managing consulting teams.

San Francisco Bay Area

Client engagement and project lead working with Retail and Non-Profit clients to assess their organizational capabilities, processes and technology, recommend operational / process improvements based on latest best practices along with solutions and oversee the change management and implementation process.

San Francisco Bay Area

I advise retail and consumer products industry clients on strategic and operational matters. We introduce methodologies to formulate strategies, recognize barriers, define solutions, and drive implementation across enterprises. Additionally, we collaborate with e-commerce companies to identify functional requirements, integrate legacy systems with new technology platforms, support migration, and streamline supplier fulfillment.• Supervised multiple system integrators delivering drop ship program for retailer with 773 stores; expanded the online catalog and increased sales while eliminating inventory liability. • Oversaw business requirements, platform, website add-on technology and system integrator selection for specialty retailer ecommerce platform.

San Francisco Bay Area

In addition to working with my consulting clients, I oversee a digitally native retail company that sells DIY eco-housing and Cabanas. I design, source, and market new products to global client base that ranges from individual consumers to commercial resorts. We recently transitioned our website to mobile-first platform.• I have negotiated co-marketing and distribution agreements with Sundance, American Express, and Costanoa Resort.• Our products have been featured in Pottery Barn catalogue (the first non-Pottery Barn Product), Pottery Barn Home Book, Sunset Magazine, and the Sunset Project Home.

In addition to my other ventures, I run a real estate investment/management company that identifies, acquires, renovates, and manages multi-unit residential investment properties. I supervise investor relations, as well as select, train, and manage finance, legal, renovation, and property management teams. • Results are over 10% average annual return and increasing asset value a minimum of 63%.• Created investment presentations for lenders and investors to describe successful business model.

San Francisco

As an executive at Goorin Bros., I headed Retail, E-commerce, Customer Service, IT, Production, Inventory, and Planning Operations for the 123-year-old specialty retailer. This involved overseeing the company’s P&L, $32M in annual sales, and its more than 270 employees. I introduced new retail and e-commerce platforms and transitioned their traditional retail organization to and omni-channel “One Customer” experience. • Re-focused the company on new consumer expectations that required an overhaul of both technology and company culture.• Our “One Customer” initiative resulted in the retail stores fulfilling one-third of our e-commerce sales by 2017.• We formed a network of specialty retailers to co-market products and coached them on technology and growth.• And I led a company reorganization to improve efficiency, resulting in a 40% on-hand inventory reduction that created $1.2M in annual operational savings, and reduced debt $2.3M.• We grew retail sales from less than $1M to $25M within six years; e-commerce sales grew 35% annually.

San Francisco, Ca

In this earlier position, I formulated a new retail strategy and organizational structure that supported company’s growth from 4 to 38 locations across the U.S. and Canada in less than six years. With full retail P&L accountability, I built support functions from the ground-up, hired and trained new field and HQ employees, and developed a top-caliber management team with the drive for constant improvement. As head of Retail, I sourced new store locations, directly negotiated leases, designed, managed build-out and selected new technologies to ensure efficient operational controls and service.• Established retail environment focused on metrics/KPIs that drove customer centricity and revenue growth. Grew same store sales greater than 14% annually with 35% 4-wall contribution.• Spearheaded 2012 reorganization that turned around company in six months; cut annual operating expenses $1M, reduced inventory on hand $1.5M, and improved time-to-market 25%.• We transformed the company’s silo-structured organization into a collaborative culture with field-level employees’ feedback helping drive innovation.• And devised educational programs on sales, expenses, and profitability to develop stronger business operators at store level.