Leading the charge in Real Frequency's Master Your Mindset program to reach youth athletes and their families to provide the tools needed to navigate the mental challenges of today's athletic climate.

Utilizing work experience, passion for brand building, and telling a story to help and consult start ups within the Sports Business industry in a variety of roles. Partnerships, Sports Marketing, Lead Generation, Networking, Events, Activation, Business Development, Targeted Sales, Product Launches, Go To Market Strategies and Branding.Real Frequency - Lead for mental training tools and guidance for the next generation of athletes.Q30 Innovations - Led GTM initiative within football and lacrosse.Scorebreak - Secured new clients for company through sales/marketing efforts.Trusox - Led several state side initiatives to help drive business to over $10M.Lax So Hard - GTM strategies and networking with buyers and retailers.

C2 was created to serve as the teaching umbrella for youth lacrosse instruction within the Baltimore, MD area. Since then, it has grown nationally with reaches in Arizona and AZ where C2 is building out a youth program model to mirror the marquee C2 Select Girls Club program. What started as a teaching vehicle has grown into a successful youth model with many touchpoints. - National Recruit Consultation - National Event Management (Tournaments, PlayDays, Micro-Camps, Small Sided Competitions) - Manage operational aspects for 3 events leading a team of 15 volunteers - Spearhead all marketing and communication efforts through channels of business - Lead sponsorship, fundraising and charitable giving opportunities

Led start-up company who launched to market in September 2021 while forging relationships with athletes and teams to market the newly FDA cleared device, Q-Collar. Build relationships with key influencers, professional athletes and leagues in several sports to drive awareness. - Negotiated key partnerships w/Premier Lacrosse League, New York Riptide, and professional athletes.- Built and signed NIL roster of 10 athletes from scratch.- Led grassroots activation events leading to record sales for company following each event.- Managed professional athletes through store appearances, content shoots, event engagements.- Sales growth over 100%+ in month to month comps.

Charged with leading all aspects of a 45 member team for competition and operations. On-field duties coupled with off-field duties such as fundraising, sponsorships, alumni relations, social media, budgeting and planning.

Assistant Coach for Women's Lacrosse helping launch a program from scratch. Planned out all activities for launch of program - fundraising, facilities, athlete development, 3-5 year program plan.

Through a partnership with the One Love Foundation, launched a youth girls lacrosse tournament with a mission to play for something more! In this partnership, Lacrosse For Love would raise funds raise funds and awareness about relationship violence on behalf of the One Love Foundation while honoring the memory of Yeardley Love. During the course of 4 yearly events from 2014-2017, over $75,000 was raised for the One Love Foundation.

Premium Distributor in the Mid-Atlantic region for multiple high-end surgical and medical devices brands in the foot and ankle market. Business development within the territory while managing inventory and handling case load in OR setting.

- Developed Mid-Atlantic account base into #1 territory – 125% growth over 2 year period- Guided an established account and grew their business 165% from 2010 to 2012- Created sales program for Play It Again Sports increasing revenue 500% in first year of program- Devised effective marketing strategy tying in seasonal product release and print campaigns- Led initiative to create company’s first retail marketing program, including POP and call outs- Directed Event Marketing strategies pertaining to conventions, clients, and activation- Approved all creative for brand messaging- Targeted, Negotiated, and Managed key assets to utilize within marketing campaigns

- Established marketing strategy and creative direction for the sport category of lacrosse- Oversaw various product and asset photo shoots, as well as brand commercials- Supervised and led corporate activation at key marketing events- Led licensed partnership, delivering more than $1M in custom goods for first year- Drove revenue with my account’s retail partners to double digit yearly increases- Directed team of managers to service and manage their account’s contracts- Managed budget for category of lacrosse within marketing and retail- Successfully negotiated multiple exclusivity contracts for company with NCAA partners

- Presented full product lines to buyers, sales representatives, and executives- Effectively grew key lacrosse specialty account base from $388K to $1.4M (+260%)- Created a sales plan for a top 10 account that led to 247% growth over 3 year period - Directed buyers with seasonal buying plans and product forecasting- Managed sales associate team - improving daily customer service to accounts- Researched and Developed consumer insights programs- Guided feedback and consumer information to product teams to impact end product- Approved all brand messaging for the sport of lacrosse – print, web, retail, video

Professional Lacrosse Player - competed with the Rochester Rattlers (2001-2002) and Baltimore Bayhawks (2003-2008). Earned MLL Championship in 2005 and Baltimore Bayhawks Unsung Hero Award in 2006.

Professional Lacrosse Player - competed with the Washington Power (2000-2002), now the NLL Colorado Mammoth.