Casey C. Email & Phone Number

• Advise clients regarding: distribution/partnerships; product development and roadmaps; customer lifecycle management and loyalty programs; content, community and monetization strategies; business plan development, investor presentation and terms/process coaching. Clients primarily in the internet, technology, media, wireless, software and SaaS, and VC/private equity industries.• Acted as interim senior management for several ICT and internet companies. Accomplishments include: — Led department responsible for launch and ongoing relationship management of 70+ partners. — Developed pricing and revenue models, budgeting/planning systems, and performance metrics dashboards, and engaged in board-level meetings for several clients. Helped drive organizations to better monetization and self-sustainability. — Identified and implemented solutions for increased content consumption, user adoption, and advertising revenues (3x improvement within 45 days). — Identified and prioritized new product features and functionality. Initiated and drafted product release notes. — Developed inbound marketing strategies and strategic marketing plans for low cost, high impact user acquisition and engagement and for public relations and analyst relations initiatives. — Developed pricing and revenue models and metrics/analytics dashboards; led discussions with mgmt and board members.• Performed industry analyses and developed investment theses, as well as conducted due diligence on investment opportunities, for venture capital and private equity clients. Completed investment consulting engagements for large VC and buyout/mezzanine funds, angel investors and a wealth management firm. • Teaching Assistant, UCLA Law / UCLA Anderson joint course (“Elements of Economic Organizations: Doing Deals”), 2005.

Greater Los Angeles Area

• Negotiated and drafted terms, closed deals pertaining to content, distribution, product development, ancillary revenues, and investments and merger/acquisition opportunities. Participated in integration teams, as appropriate. Proficient in drafting contractual language and managing drafting process to ensure negotiated terms are reflected well in final agreements.• Managed key distribution relationships with AOL, Excite, Lycos, and other strategic partners and affiliates. Created new marketing opportunities (tv, print, web); provided product development input for improved user experience, site navigation, and transaction conversion; oversaw online advertising placements and performance; coordinated editorial and promotional calendars; and provided guidance to senior management concerning opportunities for contractual improvements and improved ROI.• Analyzed various acquisition and investment opportunities and negotiated terms of various financial instruments (convertible debt, equity, and performance warrants).• Identified opportunity which secured an additional $800,000 in advertising revenues in 1999. • Led hiring process as business development group expanded, filled 5 positions (more than doubled team) with strong performers.• Conducted preliminary research and analyses for Chairman and CFO related to corporate venturing opportunities.• Led IR efforts, including: analyst outreach and inquiry handling; assisted in quarterly earnings call drafting and preparation; managed proxy solicitation process; and developed copies of analysts’ models.

• Created enterprise manual of strategy and how to build operating units (each city guide) from assessment through launch phases. Used for training management and international partners' leadership and in prospective investor / partner discussions.• Raised $35 million in private equity financing round. As part of small financing team, helped: build business model, draft offering memorandum, prepare road show documents, and handle due diligence inquiries and presentations.• Managed teams of up to 20 professionals and staff on various projects. • Developed monthly profit and loss reporting, as well as budgeting format and process, for each field office.• Identified and developed regular reporting of key performance indicators to track each market’s performance.• Developed product-related guidelines to improve production process, customer service and sales force expectations-setting with customers. Trained part of national sales force on these policies. Helped cut production timeline by 75%.

Mba, Finance, Entrepreneurship

Activities and Societies: Entrepreneur Association (500+ member co-curricular club) - Director of Programs (Board of Directors role.

B.A., International Relations, Russian, Economics

Activities and Societies: • Student representative to the Wellesley College Board of Trustees (2 years; Nominating and Student Life.