✅ Spearheaded strategic initiatives to boost organic web traffic, yielding a 600% year-over-year surge in Q1 2024. Leveraged a comprehensive approach encompassing content optimization, keyword targeting, and user experience enhancements to achieve this milestone.✅ Implemented meticulous overhaul of PPC advertising strategy, resulting in an 85% reduction in ad spend while maintaining consistent levels of high-quality leads each month. Refined target keywords, improved ad creatives, and… Show more ✅ Spearheaded strategic initiatives to boost organic web traffic, yielding a 600% year-over-year surge in Q1 2024. Leveraged a comprehensive approach encompassing content optimization, keyword targeting, and user experience enhancements to achieve this milestone.✅ Implemented meticulous overhaul of PPC advertising strategy, resulting in an 85% reduction in ad spend while maintaining consistent levels of high-quality leads each month. Refined target keywords, improved ad creatives, and optimized bidding strategies for a leaner, more effective campaign structure.✅ Pioneered awareness and branding campaigns that helped obtain recognition as the 2024 Best of The Best in Oklahoma Magazine and 2024 A-List Reader's Choice in Tulsa People. Leveraged social media to effectively reach target audiences and encourage them to participate by voting. Show less

✅ Implemented technical website optimizations resulting in a 43% improvement in website loading speed. Conducted a thorough audit with GTMetrix and Lighthouse, addressing issues such as image compression, browser caching, unused Javascript, and server response times to enhance overall user experience and search engine rankings.✅ Conducted regular SEO audits with SEMrush, identifying and rectifying technical issues affecting search performance. Notable accomplishments include a 61%… Show more ✅ Implemented technical website optimizations resulting in a 43% improvement in website loading speed. Conducted a thorough audit with GTMetrix and Lighthouse, addressing issues such as image compression, browser caching, unused Javascript, and server response times to enhance overall user experience and search engine rankings.✅ Conducted regular SEO audits with SEMrush, identifying and rectifying technical issues affecting search performance. Notable accomplishments include a 61% reduction in crawl errors, a 33% increase in indexation efficiency, and the resolution of duplicate content issues.✅ Successfully expanded PPC campaigns across multiple platforms, including Google Ads and Bing Ads, resulting in a 39% increase in reach and conversions. Implemented robust tracking mechanisms and audience targeting strategies to ensure scalable and effective campaigns.✅ Developed and optimized automated drip campaigns in Customer.io, nurturing leads through the sales funnel. This initiative resulted in a 16% increase in lead-to-customer conversion rates and a 22% reduction in customer acquisition costs. The automated sequences effectively delivered targeted content at key stages, enhancing customer journey experiences. Show less

✅ Developed and executed a website migration strategy with a strong focus on SEO preservation. Implemented 301 redirects, ensured proper mapping of URLs, and conducted thorough pre- and post-migration SEO audits with SEMRush and SEO PowerSuite. The result was a smooth transition without any loss in organic search rankings and a 15% increase in search visibility within the first month.✅ Executed a topic cluster content strategy, creating interconnected content pieces around pillar topics… Show more ✅ Developed and executed a website migration strategy with a strong focus on SEO preservation. Implemented 301 redirects, ensured proper mapping of URLs, and conducted thorough pre- and post-migration SEO audits with SEMRush and SEO PowerSuite. The result was a smooth transition without any loss in organic search rankings and a 15% increase in search visibility within the first month.✅ Executed a topic cluster content strategy, creating interconnected content pieces around pillar topics using keyword research from SEMRush and Google Trends. This approach not only established the website as an authoritative source in the industry but also led to a 24% rise in organic traffic and a significant boost in rankings for key industry terms. ✅ Developed and executed targeted social media advertising campaigns that achieved a remarkable 150% return on investment (ROI) within a quarter. Utilized audience segmentation, A/B testing, and optimized ad creatives to drive conversions and maximize ad spend efficiency.✅ Led an initiative to optimize cold email subject lines using Woodpecker, achieving a 25% improvement in open rates and 18% increase in response rates. Conducted A/B testing to determine the most compelling subject lines, enhancing the effectiveness of the initial touchpoint in the outreach sequence. Show less

✅ Led the conceptualization and execution of multichannel content campaigns, seamlessly integrating blog content with social media, email newsletters, and other channels. This approach resulted in a cohesive brand narrative and a 26% boost in overall content reach.✅ Developed engaging social media content tone and messaging and created drip campaigns using Sendible. Achieved a 45% increase in social media engagement by creating shareable and interactive content that resonated with the… Show more ✅ Led the conceptualization and execution of multichannel content campaigns, seamlessly integrating blog content with social media, email newsletters, and other channels. This approach resulted in a cohesive brand narrative and a 26% boost in overall content reach.✅ Developed engaging social media content tone and messaging and created drip campaigns using Sendible. Achieved a 45% increase in social media engagement by creating shareable and interactive content that resonated with the target audience. Show less

✅ Led comprehensive management of social media accounts through Hootsuite, resulting in an impressive 45% increase in overall follower engagement over a year. Successfully curated and scheduled content across platforms, maintaining a consistent brand voice.✅ Pioneered a dynamic social media campaign that spanned three months, harnessing user-generated content through a hashtag challenge and integrated postcard campaign included with each order. The campaign resulted in a 24% boost in… Show more ✅ Led comprehensive management of social media accounts through Hootsuite, resulting in an impressive 45% increase in overall follower engagement over a year. Successfully curated and scheduled content across platforms, maintaining a consistent brand voice.✅ Pioneered a dynamic social media campaign that spanned three months, harnessing user-generated content through a hashtag challenge and integrated postcard campaign included with each order. The campaign resulted in a 24% boost in follower participation and a significant uptick in brand visibility.✅ Formulated and executed a comprehensive content strategy, resulting in a 26% increase in website traffic and a 15% growth in organic search visibility. This strategy involved keyword optimization, topic research, and alignment with the brand's overall marketing objectives.✅ Revamped and optimized email newsletter content in Constant Contact, leading to a 30% rise in open rates and a 25% increase in click-through rates. Implemented segmentation strategies and personalized content to enhance the relevance of newsletters for different audience segments. Show less