Casey Flaherty Email & Phone Number

Oakland, Ca, Us

Oakland, California, Us

As part of CDA’s strategy team, I work with clients to create brands that express their values and resonate with their audiences.• Designed and executed qualitative research plans, including interviews, surveys, and social listening• Synthesized research insights using frameworks like customer personas and user journey maps• Planned and facilitated co-creation workshops for clients• Developed messaging strategies and brand voice guidelines• Wrote short and longform copy for a wide range of audiences and digital to physical use cases• Built campaigns, editorial calendars, and content pipelines• Created style guidelines and best practices for content• Collaborated closely with designers at all stages from project kickoff through delivery• Contributed to business development and studio marketing

Emeryville, Ca, Us

I contributed business model strategy and user research for Reveal's audience engagement and collaborations team. • Designed multiple business models and built proposals and presentations to assist executive leadership in a key strategic decision about a digital product• Used human-centered design methodologies to surface and map unaddressed needs related to impact metrics and newsroom workflows• Conducted stakeholder interviews and accompanying collateral synthesizing insights

San Francisco, Ca, Us

I worked with a team of CCA classmates on a pro-bono project for the San Francisco Mayor's Office of Civic Innovation. We worked with the Mayor's Fix-It initiative, which partners with neighborhood groups to speed up the city's response time to quality-of-life concerns.• Collaborated with stakeholders across city government to create a strategy that scaled Fix-It out of its pilot phase and developed the capabilities to serve 4x more residents annually• Primary author of 55 page employee playbook that communicates Fix-It's core values, visualizes workflow, and compiles all relevant tools, templates, and resources in one place• Conducted stakeholder interviews and designed workflow visualization

Madison, Wi, Us

I restarted a dormant student group and grew it into a healthy faith community of around 60 students. Along the way I discovered a deep satisfaction in empowering non-traditional leaders and creating a culture that values listening, questioning, experimenting, and connecting beliefs to actions.• Coached 15-20 student leaders each year and supervised 2 staff members• Spoke regularly to groups as small as 10 and as large as 500• Facilitated weekly gatherings for leadership development and spiritual formation• Developed trainings and curriculum• Raised $50,000+ annually

Mba In Design Strategy

Bachelor Of Arts (B.A.), American Studies