Casey Knopik Email & Phone Number

• Managed projects of various scopes, including multichannel promotions, web content updates, and internal campaigns.• Wrote content for external website, newsletters, emails, calendars, campus-wide flat panel displays, and similar channels.• Created original content and edit existing content representing capabilities, people, and impact on PNNL’s internal and external websites.• Developed content and materials to support the National Security Directorate goals, including sector and project-specific deliverables.• Collaborated with the social media team to develop and implement campaigns on various platforms.• Assisted videographers with gathering content and providing feedback from leadership.

• Responsible for promoting Oregon's Mt. Hood Territory (Clackamas County) as a tourism destination.• Acted as primary Regional Cooperative Tourism Program (RCTP) PR representative for the Willamette Valley, Mt. Hood- Columbia River Gorge and Portland Regions.• Wrote monthly blog posts for the Willamette Valley Visitors Association and Mt. Hood Columbia Gorge websites. These included in depth interviews on specific topics.• Designed and provided content for specific microsites with in mthoodterritory.com.• Assisted with writing and editing publications, website content and other communications for Mt. Hood Territory and those published by regional and state tourism partners.• Responded to media callouts and story requests in a timely manner; assisted with media requests from supplying photos or photo library access to fact checking content.• Planned and executed familiarization (FAM) trips for meeting and event planners, travel trade and media.• Researched, wrote and distributed press materials including press releases, media alerts, pitches and media lists.• Represented and promoted destination at travel media events.• Managed the media contact database and maintained accurate records.

• Wrote, edited and proofread a wide range of copy for publications and marketing materials.• Created weekly digital newsletter via Constant Contact; traveled the campus gathering stories,photos, and other content to compile for distribution each Friday during the school year.• Served as primary digital asset manager for all school photography; maintain server and filingprotocols.• Updated and maintained OES website with news and upcoming events. Update other content asrequested by users throughout the School. Train and assist website contributing editors.• Served as social media architect and content manager for weekly postings to all social networks,blogs and other web based venues.• Regularly posted content on key local websites (e.g. OregonLive), and national association sitespromoting OES stories.• Coordinated and distributed press releases.• Photographed and documented school events for publications.• Processed photos and created galleries for publication and collections for use by graphic designer,video editors and other users.

• Wrote, edited and submitted press releases and media alerts to the local news media.• Created and implemented social media plans to assist with admissions and alumni relations. One of the overarching goals across all platforms was to highlight and showcase student life on campus.• Developed a social media campaign using #ExperienceEC for admissions to highlight the school to potential students and parents.• Through work in social media was invited by Seattle Times to run their High School Sports Instagram account for a week. Developed the strategy and campaign.• Acted as public relations representative through maintaining positive working relationships and utilizing strong written, verbal and interpersonal communication skills with newspaper, magazine and media reporters designated to the region.• Worked with the admissions department to brainstorm all admissions collateral.• Highly proficient in Adobe InDesign and Photoshop.• Responsible for creating, editing and distributing weekly communication email through Constant Contact to Eastside Catholic community members to ensure consistent broadcast of information requiring interface with all school departments.• Updated and maintained accurate and current information on the school website using the Whipple Hill system and basic HTML.• Utilized Microsoft Office suite products on a daily basis on a variety of projects.• Acted as customer service representative on social media and website.• Managed the online school branded merchandise store. This includes photographing items, writing descriptions, managing settings and promoting to the families.• Took photos at all school events.• Responsible for operating all in-house display TVs and public reader boards ensuring both exhibit creative and attention getting up to date information and current happenings.

Greater Seattle Area

• Managed and performed social media, marketing and business development for both the DoubleTree by Hilton Seattle Airport and the Hilton Seattle Airport & Conference Center hotels.• Created marketing communications including sales presentations, flyers, sales material, graphic signage and press releases.• Created and managed brand social media campaigns/posts on Facebook, Twitter, Foursquare, Pinterest, LinkedIn, YouTube and TripAdvisor on a daily basis. • Results: Increased the Facebook profiles of the DoubleTree and Hilton Seattle Airport hotels by over 125%, expanded the hotels presence into new accounts like YouTube and Pintrest. Since taking over the online reviews I have increased the monthly hotel TripAdvisor responses from an average of 40% comments reviewed to 100% reviewed and also started responding to 100% of reviews on Expedia and Hotels.com from 0%. I have created previews of the Seattle area tourist attractions for the DoubleTree DTOUR campaign. I was selected to attend the DoubleTree brand socialite camp to provide input on the future of the brand and social media channels.• Designed graphics, images and marcoms for sales team.• Utilized social media management programs Revinate and Expion.• Acted as customer service representative on social media and all travel review sites including TripAdvisor, Expedia and Hotels.com, responding to all reviews/comments.• Took photos of events.• Developed email marketing communications through MailChimp including newsletters, emails, promotions, announcements, save-the-dates and invitations.• Analyzed post-campaign statistics.• Updated hotel website with new content, menus, photos and event information through the brand’s online content management system.• Conducted weekly competitive sales data reports to develop new prospect opportunities and assist with solicitation efforts.• Assigned new lead opportunities to sales, events and catering team through email and phone calls

Bellevue, Wa

• Developed the weekly/monthly social media plans for the station to grow both the Facebook and Twitter accounts.• Monitored and engaged the fans through the accounts while acting as the first point of contact for customer service under the Root Sports brand.• Trained the talent on how to use Twitter and Facebook and assisted with monitoring the accounts. • Wrote press releases and acted as public relations spokesperson to the media. • Wrote articles for the newsletter and customer email blasts.• Assisted with media ad buying and planning. • Planned, coordinated and managed events while connecting with vendors and fans as community relations representative.

Seattle, Wa

• Worked in all aspects of the public relations industry, including business development, media relations, pitching, creating media lists and assisting with the coordination of media conferences and events. • Researched possible clients, tracked media coverage and compiled media coverage reports while assisting senior staff with providing analysis. • Used social media to develop community outreach and engagement for clients.

• Specialized in working with people to outfit them for their outdoor adventures. • Accountable for maintaining a working knowledge of REI products and services and used this knowledge to pair products, services and memberships to customers. • Maintained the store visual standards and kept the floor stocked with merchandise.

• Promoted unclaimed bankruptcy funds leads through telephone sales calls and maintained contact with current accounts. • Multitasked while managing multiple accounts, processed account paperwork and handled a variety of client questions and concerns.

• Supported producers, reporters, writers and videographers on various projects to meet tight broadcast deadlines. • Logged game tape, edited highlights of games, worked local professional and collegiate sporting events from remote locations.

• Produced radio shorts for football pregame shows. • Discussed topics with other broadcasters during pregame and halftime shows. • Gathered statistics for reporting staff during games. • Spotted player numbers for the play-by-play announcer. • Performed play-by-play and color analysis for baseball games.

• Wrote and edited stories for all sections of the school paper. • Covered and reported on the major news events including campus event coverage, athlete profiles, outdoor topics and humor pieces. • Performed interviews, assisted with copy editing in the paper each week during layout. • As a result of the team's work, the Easterner won "Best-in-Show" at the National ACP convention in Portland, Oregon in 2007.

• Wrote several articles each week on a variety of topics. Interviewed subjects for articles. • Performed internship duties including filing, copying and typing. • Assisted editors in layout and copy editing.

• Ran the cash register and helped customers with any questions they had. • Gave knowledgeable advice on products and services in the store. • Kept the store clean and organized.

Ba, Journalism - News Editorial Option

Activities and Societies: The Easterner newspaperGraduated Magna Cum Laude Minor in Communications

Certificate, Public Relations