Casey L. Email & Phone Number

Client list: University of Washington, Sparta, Burt's Bees, Microsoft, Tacos for Ticos-- Lead bilingual campaigns, adeptly bridging cultural gaps and expanding market reach.Demonstrate Amazon mastery, devising content, ads, and strategies that consistently drive brand success on the platform.-- Exemplify innovative leadership, blending branding and strategy to champion forward-thinking campaigns.-- Pioneer strategic storytelling, seamlessly marrying brand narratives with actionable, result-driven methods.-- Engage in community-centric initiatives, emphasizing the company's commitment to value creation beyond business confines.-- Lead cross-cultural projects with renowned brands, expertly tailoring content to resonate with specific demographics, ensuring cultural relevancy and engagement.

Greater Seattle Area

-- Spearheaded the development of a full-scale creative commerce department. Under my guidance, we diversified our service lines, focusing on content strategy and creative execution across Marketplace platforms.-- Constructed and led a spirited team of over five creatives. Together, we championed the execution of over 150 projects a quarter, with an impressive 95% on-time delivery rate.-- Oversaw digital campaigns for industry heavyweights such as Shell and Colgate-Palmolive. Proudly achieved a 98% brand consistency score, ensuring our clients' voices remained authentic across custom content.-- Collaborated with stakeholders on a $4.2M Boehringer Ingelheim multi-channel strategy, marking a significant rise in engagement scores.-- Developed creative and content strategies, catalyzing over 50% growth in client accounts.-- Directed the launch strategies for products making their market debut, such as Colgate's Whitening Pen. This strategy catapulted the product to Amazon's #1 best-seller spot, surpassing sales goals by 50% in the first quarter.--Synched Huggies store debut with a Super Bowl ad, realizing a 70% surge in market reach within a mere week.-- Guided bilingual campaigns for icons like Shell and Kimberly-Clark, bridging to over 2 million targeted demographics.-- Worked hand-in-hand with Amazon to roll out the Amazon Creative Certification course and develop the WPP portal, uplifting team proficiency and ensuring alignment with Amazon's pinnacle standards.-- Pioneered UX-driven approaches, sculpting intuitive wireframes and crafting strategy briefs that holistically enhanced brand stores for optimal user engagement and conversion.Key Client List:Kimberly-Clark, Duracell, Colgate-Palmolive, Shell, Roche Accu-Chek, Lancome, Kao Corporation, Boehringer Ingelheim

Greater Seattle Area

Client list: Microsoft, Amazon, IGH, Holiday Inn, Clorox, Burt's Bees and AT&T I led many large-scale website, app, branding projects, CLM and social media projects. I oversaw onshore teams as well as international teams in Costa Rica and Buenos Aires. I had a large client roster working on a variety onmichannel projects.[POSSIBLE was formally ZAAZ and was purchased in 2012.]

Greater Seattle Area

Responsible for overseeing creative work for Microsoft projects including app and website design, representing over $30M in revenue. Familiar with Microsoft brand and style frontward and backward. Oversaw offshore design teams in both India and Buenos Aires to execute work. Twice, $1M extensions were granted based on the customer's satisfaction based solely on creative work.

Greater Seattle Area

I worked in the INSIDE division of JWT developing and extending campaigns into interactive media that were strategic and compelling. My job consisted of anything interactive. This included UI design, interactive presentations, sites, micro sites, landing pages, eCards, and banner ads. I specialized in running our new business pitches, answering RFPs seeking out new media venues and expanding our current skill set. I exceeded expectations of clients with a proven track record of unique ideas, quick output, delivering quality, professional designs and always meeting deadlines. I collaborated on a daily basis with team members and clients. Among my clients were Xbox, Providence Health, Oakland Children's Hospital, Microsoft and more.

Getting my toes wet and seeing what is out there I worked a variety of contract jobs doing two long stints, until I decided advertising was the way I wanted to go and landed at JWT. Clients include: Eddie Bauer, Active Voice, JWT Specialized Communications, Heckler and AssociatesNote: Please see Active Voice and JWT entries for full job responsibilities and roles.

Managed creation of all sales and marketing collateral, domestic and international, for new and existing corporate identity and product lines. Collaborated with Product Management and Executive team to establish and maintain marketing objectives, branding, and positioning in graphic materials.Led planning and design of new Active Voice website: provided artistic and logistical direction, increased site’s ability to convey corporate and product branding and positioning, implemented new functionality and design concepts, making the site more accessible and effective in interacting with business partners and end users.

Duties included art direction, cover design, illustration, production coordination of four weekly newspapers, management of department and graphics team, and other specialized projects.

Illustrated process and procedures for training manuals of GeorgiaPacific paper mill. Included field sketching, interpretation, design and coordination between writers and Georgia Pacific employees.

Performed design work to support City of Everett Programs, including design and assembly of a quarterly 40-page activity guide. Worked with various departments and the public to gather source materials - written content as well as visual (illustrations / photos). Directed photo shoots, including working with children and animals.

Designed materials to support the Student Activity Program.