Casey Herman Email & Phone Number

• Shapes brand identities from the ground up, illustrating the "why" behind design
• Defines and creates visual languages as an extension of brands
• Demonstrates an ability to synthesize client needs and interpret direction into successful design
• Acts as a go-to creative resource for designers, mentoring and supporting their role as team members

• Steered the agency design process, visualizing advertising campaigns to deliver products on time and exceeding quality standards.
• Intermediary between Designer and Account Executive—communicates the creative vision to design teams/stakeholders, streamlining the process from asset creation to client delivery.
• Cultivated professional relationships with artists to join forces, spark creativity, and collaborate on innovative creations that 'wow' clients and boost corporate sales.
• Executed all of the responsibilities of a senior-level Designer.

• Conceptualized and charted brand identities/logos for national-level clients, flawlessly executing all aspects of creative design while showcasing unmatched strategic planning and vision.
• Storyboarded visual content for print material such as posters, invitations, flyers, brochures, signage, and apparel, producing unique and eye-catching portfolios, leading to a significant boost in brand engagement.
• Coordinated with animators and copywriters to develop animated videos and television commercials, which unlocked opportunities for lucrative relationships with future stakeholders and industry leaders.

• Displayed creative imagination and savvy technology techniques to layout, re-size, and export promotional designs for print and digital media.
• Curated final files for animators and copywriters, enlisting digital design software skills to accelerate deliverables ahead of projected deadlines.
• Drafted custom promotional materials and templates illustrated throughout client layouts for cohesion.

Pensacola, Florida

• Bolstered the Accountingfly.com brand and web presence by promoting company image through campaigns and visuals, logo design, advertising, slogan development, and social media marketing—sharpening brand awareness and.
• Facilitated the layout of web ads, fliers, eBooks, signage, iconography, and infographics, conceiving designs that garnered rave reviews and high-profit margins.
• Brainstormed marketing strategies with the lead designer to transform mediocre content into dynamic presentations, which revamped client campaigns, improved customer loyalty, and captured new sales.

• Invented and orchestrated advertising content for UWF’s Recreation and Sports Services, generating significant revenue streams for the company.
• Partnered with designers to customize and develop aesthetically pleasing print and digital media content.
• Engaged printing companies and leveraged UWF staff to produce physical content.