Delivering completed post-launch email, SMS, and onsite projects to ensure success of our client's Listrak solutions, ultimately driving list growth and revenue.- Vetting incoming projects for feasibility, level of effort, and appropriate assignment.- Kicking off new projects by collecting DOR from Client Services, aligning on scope, and determining timelines based on team bandwidth.- Spinning up projects within Jira, making sure direction and expected results are clear for the entire team.- Orchestrating project flow between Designers, Integration Consultants, Front-End Developers, and Quality Analysts to drive project to completion.- Communicating directly with clients via email and Zoom to collect team needs, follow up on client questions, and deliver project results.- Leading scrum ceremonies including Sprint Planning, Retrospectives, Refinement, and Daily Scrum.- Working within the Listrak platform to make minor updates for clients to allow the team to focus on larger requests.- Taking a lead in monitoring Backlog Health to ensure a healthy backlog for future sprints.

My main goal is to deliver creative copy for our clients' triggered marketing messages and on-site solutions. I work as an extension of their marketing team, alongside Listrak Project Managers, Account Managers, and Graphic Designers.- Conceptualize and craft results-driven copy for client email marketing campaigns and digital solutions- Perform independent analysis/research of the client's website, existing marketing materials, and other resources to inform content development and direct tone- Participate in client creative strategy, planning, and review meetings- Collaborate with graphic designers to approve composition/prototypes as well as final messages prior to client delivery and final quality testing- Stay current with industry knowledge of best practice copy and content strategy- Work with members of the Listrak Professional Services leadership as well as the Product Team to support the development of technical copy for SOWs, technical integration documents, help articles, special projects, and other internal or client facing resources as needed- Assist the Marketing Team with marketing collateral such as blogs and seasonal guides- Conduct creative audits for current Listrak clients, providing recommendations on their email creative and strategy with the goal of increasing their KPIs

- Supported the creation and launch of a brand new eCommerce website that hosts thousands of products- Track KPIs using Google Analytics and create reports of website performance- Assist with product maintenance and content creation for the website- Design digital ads for website and email campaigns- Write creatively for the company blog and bi-monthly magazine- Create and execute weekly email campaigns to drive online sales- Manage the creation and maintenance of online promotions using IBM Interact- Create educational video tutorials using Movavi Video- Organize and lead staff training both in-person and through webinar- Assist customers with website-related questions via phone and email communications

- Lead recruitment and retention communications- Assistant Editor of our semi-annual magazine The Purple & Gold- Leads social media presence- Assists with web communications, including eblasts and the blog- Develop and collaborate with other departments on recruitment collateral- Lead the national recruitment program, assisting Chapters with lead generation, email communications, and site creation

As Editorial Production Assistant I work on a team of two that makes up the Communications Team. We are fully responsible for working with other departments within the Fraternity (the Foundation, Alumni Relations, Chapter Services, etc) to communicate with our entire Membership. My job duties include:- Manage all Social Media accounts including Facebook, Twitter and Instagram.- Create visually appealing and engaging Social Media graphics- Communicate with current Brothers and Alumni through email communications- Contribute to the writing and editing of the Fraternity magazine- Design and implement Recruitment campaigns- Capture video and photographs of Fraternity events for promotional use- Assist with the planning and creation of materials for Fraternity events including National Convention- Work with vendors to process orders for Fraternity merchandise- Travel when needed to various Chapters and Conferences

As Public Relations Director, I managed all of the theatre's social media accounts, wrote and sent press releases, scheduled interview and promotional events for the cast and creative crew, managed the company website, presented at local Expos to sell the theatre and the productions, photographed the shows and took promotional photographs, design playbills and various marketing materials using Adobe InDesign and Photoshop, managed the art gallery and secured artists for each show.

See "Public Relations Director" above.

Organized marketing efforts to promote events at the coffeehouse. Created promotional posters each week and strategically hung them around campus. Controled social media accounts on Facebook (increased Likes by 500%), Twitter (increased followers by 500%), and Instagram. Worked with a team of managers to create new ideas on how to improve the coffeehouse. Trained and supervised baristas.

Worked closely with the Campus Visit Coordinator to organize major events for prospective students including Accepted Students Day for which I recruited and coordinated volunteers for various activities. Received information on prospective students, organized it into a database, and created a detailed schedule for the student's visit based on their interests. Achieved a 63% enrollment rate of visits planned. Communicated with the prospective students through e-mail and by phone. Positively, professionally, and enthusiastically represented the university at events by conversing with families and prospective students and generating interest in the university.

Promoted the team at local businesses and events and communicated with locals to generate interest. Assisted the general manager and marketing manager in setting up for the games and tearing down after the games resulting in 10 hour work days.