Casey Thompson Email & Phone Number

Middleton Wi

-Event planning, including: Tradeshows, seminars, and internal events-Traveling to various tradeshow locations throughout the year-Lead management duties such as list importing, cleaning and reporting -Campaign management support including lead tracking, email marketing, and database marketing-Oversight and management of all tradeshow efforts: contracting booth space, shipping, show promotion, coordinating hotel and travel arrangements, scheduling booth staff, budget tracking and show ROI analysis

-Timely processing and assignment of marketing-generated leads-Import lead lists into the CRM system and/or the Marketing Automation tool -Provide recommendations on improvements that can benefit data integrity-Prepare and maintain reporting and metrics for use by Management-Merging records as part of data quality Updating lead records to ensure data accuracy and completion -Ongoing data maintenance to optimize data quality and integrity -Work with representatives from other departments on projects of mutual interest related to CRM, marketing initiatives and reporting needs.

Madison, Wisconsin Area

•Responsible for the input, testing and launching of E-blasts directed toward recruiting new prospects as well as nurturing current member relationships. •Developed specific reports related to form and E-blast performance statistics; including open, bounce, click-throughs, submits and opt outs from information stored in the Act-On database using Microsoft Excel.•Created customized, highly targeted lists for all direct mail and email campaigns based on prospect and member behavior.•Continually examined trends in opt outs and bounce rates to determine an accurate count of reachable prospects in the Act-On database.•Developed automated programs within Act-On to continually nurture prospects through prescheduled communications that are driven by prospect behavior.•Supported the sales department by coordinating the details and logistics of all trade show events used to generate new prospect leads.

•Responsible for communicating with Cubs Foods to discuss and present monthly promotional activities. •Prepared sample product packages for sales team.•Customized and incorporated digital photography into product presentations using Photoshop software.•Developed sales history reports using Microsoft Excel which were used to analyze customer purchasing trends.•Completed weekly detailed product presentations in an extremely time sensitive and precise environment to be used by the sales teams to obtain potential clients.•Effectively communicated product information and specifications throughout the organization to ensure our customers receive accurate shipments.•Assisted with the presentation and design of trade show displays where I was responsible for increasing the visual affect that our products had on potential clients.

Freeport, Il

•Increased quantity of auction items for Charity Auction by 3% through recruiting new donors.•Interviewed clients to gather press release information.•Developed weekly press releases that were published in the Freeport News.•Responsible for creating Public Service Announcements that were broadcast daily which helped increase donations by 7% over the previous year for our “Kick Off” charitable event.•Assisted in coordinating events for the Annual Charity Auction at the Oak Ridge Arabian Horse Farm where we raised over $100,000 which was up 5% from the previous year.