Casey Walton Email & Phone Number

Honeoye Falls, Ny, Us

Remote

• Manage a team of multidisciplinary creatives on the Digital Marketing team by leading and coaching them to meet their career goals and overarching business objectives. • Lead the Digital Marketing Content team and communicate objective progress to stakeholders to increase the weekly email newsletter’s list size and revenue.• Oversee the branding and photography strategy for the company’s global campaigns in partnership with multiple business units, resulting in multimillion dollar ecommerce revenue.• Ensure consistent visual and content strategy of the website and email platform through regular feedback and review to align with global brand standards and stakeholder expectations.• Present concepts, strategies, and finished projects to senior leadership for feedback and buy-in.

Franklin, Tennessee, United States

• Developed and conducted a monthly training course to empower non-engineers to build web pages using our CMS.• Spearheaded and championed the company’s website accessibility initiative.• Led the optimization of top web pages through user interviews, A/B testing, and prototyping.

Franklin, Tennessee, United States

• Worked closely with the design system team to migrate sixteen websites into one and maintain a consistent visual experience by creating global components and design tokens.• Created documentation for design processes and placements to help designers create assets more efficiently.

Brentwood, Tennessee, United States

• Prototyped, user-tested, and designed a digital onboarding assessment for users.• Designed Ramsey’s weekly educational email newsletter (+1 million contact list)• Created high-conversion digital marketing placements to support company initiatives.• Solutioned the company’s decision to no longer use stock photography in all digital spaces.

Brentwood, Tennessee, United States

• Defined overall visual styling and created assets to support the two largest annual revenue generating campaigns.

Meriden, Connecticut

Conceptualized and created digital assets for the retail chains: Bob's Stores, Eastern Mountain Sports, and Sport Chalet. Worked to integrate the digital aspects of the three different and unique brands with their in-store and e-commerce business goals by designing, updating, enhancing and maintaining elements of their websites, including homepage solutions, banner advertisements, landing pages, and email campaigns.

Holyoke, Ma

Developed powerful, result-driven online presences for law firms across the United States through compelling and creative web design. From Personal Injury Law Firms with one hundred employees to your neighborhood Real Estate Litigation attorneys I helped to give each of them a voice in the digital world that would reach their target audiences. Using up-to-date SEO strategies we helped to push each law firm closer and closer to the number one spot on Google's search engine for their region. Along with their website design, I also designed social media assets, billboards, and a number of infographics for each of our clients.

Enfield, Ct

Worked closely with the Global Recruitment department to give all of their internal products a cohesive look that would be easily recognizable as their own. This included the creation of assets for a Sharepoint site, the redesign of multiple documents, and the redesign of charts and presentations.

Burlington, Vt

Graphic Design Internship. Worked with other graphic designers on various projects for companies such as National Grid, Fairpoint Communications, and Jeffery Hollender. Assisted on catalog layouts, social campaigns, and rich media banner advertisements.

Burlington, Vt

Designed and created advertisements for Seven Days: Vermont’s Independent Voice, as well as digital advertisements for the Champlain College Conference and Event Center, and save-the-date, invitations, and a mural for the Champlain College Faculty & Staff Holiday Party.Responsibilities included a professional attitude, organization, punctuality, and skills in teamwork and customer service.

Front-End cashier, with a high skill level in customer service, in a fast paced environment.

Bachelor Of Science (B.S.), Graphic Design And Digital Media

Education record

Achieved “AP Scholar with Distinction” award, for receiving an average score of 3.5+ on all five AP exams taken.