Casey Walton

Casey Walton Email and Phone Number

Freelance Creative Director and Brand Designer @ Casey Walton Design
Honeoye Falls, NY, US
Casey Walton's Location
Rochester, New York Metropolitan Area, United States
About Casey Walton

I am a creative leader with over ten years of experience in digital marketing with a focus on data-driven decision making. I excel in leading and mentoring creative teams to innovate and develop result-driven solutions. I thrive best in fast-paced and lively settings.

Casey Walton's Current Company Details
Casey Walton Design

Casey Walton Design

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Freelance Creative Director and Brand Designer
Honeoye Falls, NY, US
Casey Walton Work Experience Details
  • Casey Walton Design
    Freelance Creative Director And Brand Designer
    Casey Walton Design
    Honeoye Falls, Ny, Us
  • Proctor Gallagher Institute
    Creative Lead
    Proctor Gallagher Institute Oct 2024 - Present
    Remote
  • Ramsey Solutions
    Associate Creative Director
    Ramsey Solutions Nov 2023 - Jun 2024
    • Manage a team of multidisciplinary creatives on the Digital Marketing team by leading and coaching them to meet their career goals and overarching business objectives. • Lead the Digital Marketing Content team and communicate objective progress to stakeholders to increase the weekly email newsletter’s list size and revenue.• Oversee the branding and photography strategy for the company’s global campaigns in partnership with multiple business units, resulting in multimillion dollar ecommerce revenue.• Ensure consistent visual and content strategy of the website and email platform through regular feedback and review to align with global brand standards and stakeholder expectations.• Present concepts, strategies, and finished projects to senior leadership for feedback and buy-in.
  • Ramsey Solutions
    Associate Design Director
    Ramsey Solutions Feb 2022 - Nov 2023
    Franklin, Tennessee, United States
    • Developed and conducted a monthly training course to empower non-engineers to build web pages using our CMS.• Spearheaded and championed the company’s website accessibility initiative.• Led the optimization of top web pages through user interviews, A/B testing, and prototyping.
  • Ramsey Solutions
    Senior Designer
    Ramsey Solutions Feb 2021 - Apr 2022
    Franklin, Tennessee, United States
    • Worked closely with the design system team to migrate sixteen websites into one and maintain a consistent visual experience by creating global components and design tokens.• Created documentation for design processes and placements to help designers create assets more efficiently.
  • Ramsey Solutions, A Dave Ramsey Company
    Designer 2
    Ramsey Solutions, A Dave Ramsey Company Feb 2018 - Feb 2021
    Brentwood, Tennessee, United States
    • Prototyped, user-tested, and designed a digital onboarding assessment for users.• Designed Ramsey’s weekly educational email newsletter (+1 million contact list)• Created high-conversion digital marketing placements to support company initiatives.• Solutioned the company’s decision to no longer use stock photography in all digital spaces.
  • Ramsey Solutions, A Dave Ramsey Company
    Contract Senior Web Designer
    Ramsey Solutions, A Dave Ramsey Company Aug 2017 - Feb 2018
    Brentwood, Tennessee, United States
    • Defined overall visual styling and created assets to support the two largest annual revenue generating campaigns.
  • Eastern Outfitters, Llc
    Web Designer
    Eastern Outfitters, Llc Jun 2015 - Feb 2017
    Meriden, Connecticut
    Conceptualized and created digital assets for the retail chains: Bob's Stores, Eastern Mountain Sports, and Sport Chalet. Worked to integrate the digital aspects of the three different and unique brands with their in-store and e-commerce business goals by designing, updating, enhancing and maintaining elements of their websites, including homepage solutions, banner advertisements, landing pages, and email campaigns.
  • Big Voodoo Interactive
    Web Designer
    Big Voodoo Interactive Dec 2013 - May 2015
    Holyoke, Ma
    Developed powerful, result-driven online presences for law firms across the United States through compelling and creative web design. From Personal Injury Law Firms with one hundred employees to your neighborhood Real Estate Litigation attorneys I helped to give each of them a voice in the digital world that would reach their target audiences. Using up-to-date SEO strategies we helped to push each law firm closer and closer to the number one spot on Google's search engine for their region. Along with their website design, I also designed social media assets, billboards, and a number of infographics for each of our clients.
  • Lego Group
    Freelance Graphic Designer
    Lego Group Aug 2013 - Oct 2013
    Enfield, Ct
    Worked closely with the Global Recruitment department to give all of their internal products a cohesive look that would be easily recognizable as their own. This included the creation of assets for a Sharepoint site, the redesign of multiple documents, and the redesign of charts and presentations.
  • Kelliher Samets Volk
    Design Intern
    Kelliher Samets Volk Jan 2013 - Apr 2013
    Burlington, Vt
    Graphic Design Internship. Worked with other graphic designers on various projects for companies such as National Grid, Fairpoint Communications, and Jeffery Hollender. Assisted on catalog layouts, social campaigns, and rich media banner advertisements.
  • Champlain College Conference And Event Center
    Graphic Designer And Event Supervisor
    Champlain College Conference And Event Center Sep 2009 - Apr 2013
    Burlington, Vt
    Designed and created advertisements for Seven Days: Vermont’s Independent Voice, as well as digital advertisements for the Champlain College Conference and Event Center, and save-the-date, invitations, and a mural for the Champlain College Faculty & Staff Holiday Party.Responsibilities included a professional attitude, organization, punctuality, and skills in teamwork and customer service.
  • Wegmans Food Markets
    Front-End Employee
    Wegmans Food Markets Aug 2007 - Dec 2010
    Front-End cashier, with a high skill level in customer service, in a fast paced environment.

Casey Walton Education Details

Frequently Asked Questions about Casey Walton

What company does Casey Walton work for?

Casey Walton works for Casey Walton Design

What is Casey Walton's role at the current company?

Casey Walton's current role is Freelance Creative Director and Brand Designer.

What schools did Casey Walton attend?

Casey Walton attended Champlain College, Penfield High School.

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