Cassandra Aprilanda Email & Phone Number

Indonesia

SEA Marketing co-lead focusing on Indonesia market

Indonesia

Singapore

Develop and execute marketing initiatives for Spotify in Indonesia

Indonesia

Build the sales & marketing team as well as plan, develop and execute online-offline sales and marketing campaigns for GO-FOOD Festivals in Indonesia

To develop and execute marketing plan in Indonesia cutting across integrated marketing campaign, social media, third party co-marketing partnership and community marketing to enhance the reputation of Uber and grow saliency and demand amongst Uber rider and driver. Lead the Brand & Campaign team to plan and execute Uber Indonesia marketing initiatives from Social Media & Content to Co-Marketing Partnership.• Project lead for Unlock Jakarta brand reputation campaign• Project lead for the first Uber Indonesia integrated marketing campaign: More With Uber • Project lead for Uber Indonesia 2nd Anniversary• Project lead for uberMOTOR train station takeover campaign • Project lead for 7.500 uberMOTOR driver onboarding event in 2 day in Jakarta• Project lead for product launches (upfront-pricing, uberXL, Hop On, Gift Card) marketing campaign

Indonesia

Designing and conducting promotional activities for Uber in Indonesia and lead the various marketing project initiatives:Uber Ice Cream 2016UberIBU - Indonesian Mother's Day CampaignUberDiamond - Uber Indonesia on-demand campaign for Valentine's Day in partnership with Frank & CoSheMovesUs (Team Lead): Uber Indonesia Women Empowerment Month's campaign (Kartini Day)UberKEBUN (Team Lead): To dress up parking spots in Indonesia to become public greenery in celebration of national parking day

Jakarta

Managing accounts for various clients as well as developing the customized experiential marketing strategy for clients' business.Achievements at Lowe Open:Concept developer and execution supervisor for:- Unilever Beauty is U- Vaseline Fresh Face Amazing Ride for Vaseline Men (Top 5 for Marketing Mix Magazine Awards for Best Activation Roadshow)- Clear Nature Beauty Gallery for Clear Herbal Fusions- AQUA 40th Anniversary Gala Night- AQUA Temukan Indonesiamu - Goes to campus- Vidoran - Sahabat Prestasi (conceptor)- LG CRT LED Shifting Project (conceptor)- Anlene Generasi Bergerak 2013 to celebrate National Osteoporosis Day- MyPeople - Mobile Instant Messenger Activation- LG Big Inch TV Launch- Mizone CocoPina Launch- Unilever Indonesia 80th Anniversary- Suntory De'Koffie Launch- Telkomsel Halo 50K Hybrid Activation

Responsible to develop the activation proposal including creative briefing, creative supervision and concept development.Event supervision and as well as assisting Superior during the event.Achievement at Ogilvy Action:Award Winner - The best of the best & Most recommended Agency 2011 Marketing Mix MagazineEvent concept creator and execution supervisor for Buavita Giant Juice Bar (MURI recorded as the biggest juice bar in Indonesia) - Best of The Best Activation 2010 from Marketing Mix Magazine.Concept's creator and execution supervisor for:- Black Area by CLEAR at Djakarta Warehouse Project 2011- the new Clear launch- Marlboro Lights launch event - Touch of Gold- MagnuM launch event- Sunsilk Co-Creations external and internal launch- Sharp Historia Roadshow- Jejak Kesegaran Molto Ultra

Pertamina, January - May 2009: Support external communication team to prepare Communication Plans, News Releases & Fact Sheets, Q & A. Creating materials and media support for:- Dji Sam Soe COPA 2007- Dji Sam Soe Super Premium Jazz Dialog- Dji Sam Soe Super Premium Jakarta International Java Jazz Festival 2008- Dji Sam Soe Super Premium Urban Jazz Crossover 2008- Dji Sam Soe Super Premium Jak Jazz Festival 2008- Dji Sam Soe COPA 2008 “Bintang Emas Award”- A Mild IBL All Star Roadshow 2007- A Mild Billiard Cup 2007- A Mild Live Wanted & A Mild Live Rising Stars 2008- A Mild Biliard NCC 2008- Sampoerna Untuk Indonesia- Konser Kemerdekaan- Sampoerna Untuk Indonesia- Musicademia.- Hitachi Young Leaders Initiative 2008: handling coordination for kick off meeting and student selection process for 8 participant countries, supporting secretariat on forum day1, day2 and participant activity.

Support account executive team on several media events such as Dji Sam Soe Gelegar Kemerdekaan, Dji Sam Soe Super Premium Fourplay and Yellowjacket, Dji Sam Soe UKM Award 2006, Tetra Pak Drink Milk Campaign.

Faculty; Diploma Of Public Relation, Social And Political Science; 2004

Education record

Education record

Non

Education record