Cassandra Lang Email & Phone Number

--Own and maintain the long-term product roadmap for the next 12 months.--Serve as Chief Liaison for product-related matters with Customer Service, Implementation, Customer Success, Marketing and Sales.--Work with customers to identify pain-points in existing product features and figure out what new workflows would overcome those pain-points.--Prioritize features based on various stakeholders.--Collaborate with Development to create new requirement stories, UX workflows, sprint planning, and review of work completed.

--Executed UI/UX Designs from every stage of the design process: user profiles, user journeys, wireframes, mocks, interactive prototypes. --Collaborated with the product team and engineers to ensure components meet high standard of design excellence--Lead design research including qualitative and quantitative research and conducted data analysis--Worked with customers to identify pain-points in existing product features and figure out what new --workflows would overcome those pain-points.

Washington D.C. Metro Area

--Managed the production of award-winning fundraising campaigns for the National Park Foundationand Crohn's and Colitis Foundation--Assisted with the ideation and execution of promotional strategies including implementationsstrategies--Developed and designed digital creative for social ads, emails, and homepage advertisements--Built fundraising email campaigns and landing page using HTML, CSS, and JavaScript--Lead the digital production team on custom coding jobs to improve clarity and increase conversion,leading to daily leads on landing pages and emails--Managed the production of monthly email deployment from conception to execution using projectmanagement software ASANA and exceptional organization--Managed customer relationship management systems including data management and reporting--Rectified technical issues experienced by internal testing or external users by leveraging strengthsin problem solving and troubleshooting with external vendors and the Foundation’s IT department--Managed key relationships with clients, vendors, and internal teams for various projects

Morgantown, Wv

With the West Virginia University, National Center of Excellence in Women’s Health I volunteered as a strategic communication volunteer where I was hired to help re-brand the Women on Wellness program. Creating a new marketing plan for the program. I started off by building a new website. Creating a user friendly site that had information more organized. We have also created a new cleaner logo for the program. I am also streamlining the social media sites including our own blog creating a content plan. We have also been producing a podcast that will be featured on our new website as well as a local radio station with occasional live events.

Washington D.C. Metro Area

At Consumer Technology Association (CTA) I worked as an intern for the event communications team. As soon as I started working in September I jumped in working on projects for CES, a technology trade show. For CES I produced strategic news releases, organized show day news conferences (+40), managed the CES 2018 Media partner program where I liaised between departments for contract deliverables, maintained relationships with partners during the contract period, as well as managed onsite media partner tasks. I also helped with media monitoring for CES 2018 and the prior media tour. After CES 2018, I helped with post-event reporting as well as budget tracking. The next big task I helped with was CES Asia 2018 our trade show event hosted in China. I have helped with strategic news releases, media partner contracts, as well as briefing books for our media tour spanning across multiple countries. All while working with our international agencies for translations and more. Working with CTA has given be valuable experience that will be able to translate to any position.

Washington D.C. Metro Area

During my time with BrandLinkDC I was able to gain experience working in an agency setting. Working on several projects and clients across different industries including lifestyle, beauty, fashion, food, fitness, and more. Brands include drybar, Milk Bar, Soulcycle, sweetgreen, Room&Board, Internet Association, Washington DC Economic Partnership, wework, The Yards and more. Specifically I conducted client and competitor research as well as researched paid and unpaid advertising opportunities. I also helped create a client proposal presentations. I also aided media relations and mailings. I helped with event support including physical (on the ground) and promotional support. I had the opportunities to help with strategic marketing plans. Overall I feel like BrandLinkDC gave me a well-rounded experience touching on every aspect of the agency roles public relations, marketing, social media, and events.

At West Virginia University Reed College of Media Online Programs hold the position as instructional design. Under technology specialist, Rick Bebout, I was able to create, format, and maintain the 200 plus courses offered by the Reed College of Media during the Fall, Spring, and Summer semesters for undergraduate and graduate (Integrated Marketing Communication- IMC) on Blackboard, an online learning platform, using Adobe Dream Weaver. While maintaining and reviewing courses, I worked with the numerous instructors to ensure that the courses contained current and updated information as well as provided any technological support. I also worked closely with the Assistant Director, Matthew Cummings, to guarantee course learning outcome alignment and faculty assessment monitoring.

Various Locations

With Racer-X productions/MX Sports I worked as an event staff member during the Lucas Oil Pro Motocross Series as well as the Rocky Mountain ATV/MC AMA Amateur National Motocross Championship at Loretta Lynn's Ranch. During the Lucas Oil Pro Motocross Series I worked promoting Racer-X Illustrated, conducted sales, and acted as will call/ rider services support. This series gave me an exclusive look at the strategic planning, promotion, and production of a live broadcasted professional sports event that welcomes thousands of fans at every race. For four years during the Rocky Mountain ATV/MC AMA Amateur National Motocross Championship I organized and managed Camp Loretta, a youth day camp for ages 5-12. There I planned themed activities for each day of the week with either crafts or games, monitored schedules to ensure that everyone was included in the activity, supervised the 50 plus kids in both the morning and afternoon session, and promoted the camp during rider registration.

Morgantown, Wv

With West Virginia University Reed College of Media Online Programs I played an essential role as an instructional design gradate assistant. Under my supervisor, Rick Bebout, I was able to create, format, and maintain the 200 plus courses offered by the Reed College of Media during the Fall, Spring, and Summer semesters for undergraduate and graduate (Integrated Marketing Communication- IMC) on Blackboard, an online learning platform, using Adobe Dream Weaver. With maintaining the courses, I worked with the numerous instructors to ensure that the courses contained current and updated information as well as provided any technological support. I also worked closely with the Assistant Director, Matthew Cummings, to guarantee course learning outcome alignment and faculty assessment monitoring. Overall working with the Reed College of Media Online Programs was a rewarding experience that allowed me to continuing learning in a environment that is home to amazing communication practices and professionals.

For the summer I worked closely with Associate Dean of West Virginia University Stratler College of Engineering and Mineral Resources, Dr. Warren Myers. At the Engineering School I acted as an editor of the Accreditation Board for Engineering and Technology, ABET, reports. As editor I proofread, formatted, edited, and produced the reports using Microsoft Word. I also worked with Dr. Myers and each department head to review the final product. Once the reports were reviewed I put them in a PDF format and prepared them for submission. Working with the the Stralter School of Engineering it allowed me to become comfortable working with content that is foreign to me as well as emphasized my skill of paying attention to detail.

When I worked for West Virginia University Arts and Entertainment I did a number of jobs including graphic design, front house staff, artist relations, and administrative duties. The biggest contribution I added to the Arts and Entertainment team was the graphic design intern. As the graphic design intern I helped Anne Cappellanti, the in house graphic designer, with event promotional work for the 10 plus events using Adobe Photoshop and Indesign. This included billboard advertisements, newspaper advertisements, magazine advertisements, promotional booklet, flyers, posters, event signage, postcards, social media graphics, web graphics, and any other promotional work. As the front of house staff I worked events as a guide and monitor ensuring a great experience for fans. Lastly I work artist relations providing transportation and hospitality to artists and professional acts. Working with West Virginia University Arts and Entertainment gave me amazing first had experience with promoting events and creating promotional work.

At Francesca's I started as a boutique associate where I focused on guest experience which was helping customers find sizes, certain styles, outfits for different occasions, accessories, gifts, managed their experience, and help in any other ways. From there I was promoted to Key Holder which is a management position that gave me the responsibility of open and closing procedures including managing boutique associates, cash register balance, and other store operations. In both positions I assisted with store trending, merchandising, inventory preparations, marketing for in-store promotional events. From working with this company I gained valuable experience in sales, merchandising, and marketing.

I started working with the The American Liver Foundation as part of a class internship. As part of the internship I helped the Foundation plan their Tribute to Excellence Luncheon. For the event I helped produce publicity materials including news releases, media advisories, fact sheets, backgrounders, photo opportunities, media list, pubic service announcement, and broadcast news release. On the day of the event I provided assistance with preparation, registration, photography, and post event tear down. With the American Liver Foundation I got an amazing real world experience with a company and the work that their communications team does.

Master Of Science (M.S.), Journalism: Product Gratification, 3.9

Bachelor Of Science (B.S.), Strategic Communications, 3.94

Bootcamp, User Experience (Ux) / User Interface (Ui) Design