Cassandra Lang Email & Phone Number

--Own and maintain the long-term product roadmap for the next 12 months.--Serve as Chief Liaison for product-related matters with Customer Service, Implementation, Customer Success, Marketing and Sales.--Work with customers to identify pain-points in existing product features and figure out what new workflows would overcome those pain-points.--Prioritize.

--Executed UI/UX Designs from every stage of the design process: user profiles, user journeys, wireframes, mocks, interactive prototypes. --Collaborated with the product team and engineers to ensure components meet high standard of design excellence--Lead design research including qualitative and quantitative research and conducted data analysis--Worked.

Washington D.C. Metro Area

--Managed the production of award-winning fundraising campaigns for the National Park Foundationand Crohn's and Colitis Foundation--Assisted with the ideation and execution of promotional strategies including implementationsstrategies--Developed and designed digital creative for social ads, emails, and homepage advertisements--Built fundraising email.

Morgantown, WV

With the West Virginia University, National Center of Excellence in Women’s Health I volunteered as a strategic communication volunteer where I was hired to help re-brand the Women on Wellness program. Creating a new marketing plan for the program. I started off by building a new website. Creating a user friendly site that had information more organized..

Washington D.C. Metro Area

At Consumer Technology Association (CTA) I worked as an intern for the event communications team. As soon as I started working in September I jumped in working on projects for CES, a technology trade show. For CES I produced strategic news releases, organized show day news conferences (+40), managed the CES 2018 Media partner program where I liaised.

Washington D.C. Metro Area

During my time with BrandLinkDC I was able to gain experience working in an agency setting. Working on several projects and clients across different industries including lifestyle, beauty, fashion, food, fitness, and more. Brands include drybar, Milk Bar, Soulcycle, sweetgreen, Room&Board, Internet Association, Washington DC Economic Partnership, wework.

At West Virginia University Reed College of Media Online Programs hold the position as instructional design. Under technology specialist, Rick Bebout, I was able to create, format, and maintain the 200 plus courses offered by the Reed College of Media during the Fall, Spring, and Summer semesters for undergraduate and graduate (Integrated Marketing.

Various Locations

With Racer-X productions/MX Sports I worked as an event staff member during the Lucas Oil Pro Motocross Series as well as the Rocky Mountain ATV/MC AMA Amateur National Motocross Championship at Loretta Lynn's Ranch. During the Lucas Oil Pro Motocross Series I worked promoting Racer-X Illustrated, conducted sales, and acted as will call/ rider services.

Morgantown, WV

With West Virginia University Reed College of Media Online Programs I played an essential role as an instructional design gradate assistant. Under my supervisor, Rick Bebout, I was able to create, format, and maintain the 200 plus courses offered by the Reed College of Media during the Fall, Spring, and Summer semesters for undergraduate and graduate.

For the summer I worked closely with Associate Dean of West Virginia University Stratler College of Engineering and Mineral Resources, Dr. Warren Myers. At the Engineering School I acted as an editor of the Accreditation Board for Engineering and Technology, ABET, reports. As editor I proofread, formatted, edited, and produced the reports using Microsoft.

When I worked for West Virginia University Arts and Entertainment I did a number of jobs including graphic design, front house staff, artist relations, and administrative duties. The biggest contribution I added to the Arts and Entertainment team was the graphic design intern. As the graphic design intern I helped Anne Cappellanti, the in house graphic.

At Francesca's I started as a boutique associate where I focused on guest experience which was helping customers find sizes, certain styles, outfits for different occasions, accessories, gifts, managed their experience, and help in any other ways. From there I was promoted to Key Holder which is a management position that gave me the responsibility of open.

I started working with the The American Liver Foundation as part of a class internship. As part of the internship I helped the Foundation plan their Tribute to Excellence Luncheon. For the event I helped produce publicity materials including news releases, media advisories, fact sheets, backgrounders, photo opportunities, media list, pubic service.

Master Of Science (M.S.), Journalism: Product Gratification, 3.9

Bachelor Of Science (B.S.), Strategic Communications, 3.94

Bootcamp, User Experience (Ux) / User Interface (Ui) Design