Cassandra L. Email & Phone Number

New York, United States

Manage leads and track paid brand partnership campaigns with top CPG's and commodity boards in the health and wellness space including Pepsico H&NS, CA Almonds, CA Walnuts, Vital Proteins, Forager Project, and Nutribullet. Produce marketing copy and content creation for the All Access Dietetics Instagram and TikTok business accounts. Lead B2B and B2C marketing activations to help drive business goals.

Created post content and reels for Instagram business account, engaged with users on Instagram and LinkedIn, increased growth of followers by 38% over 1 year on Instagram, gained over 1 million views on reels in 9 months, 800+ newsletter signups in the last year through Active Campaign, supervised and oversaw brand ambassador program consisting of 30 future dietitians by tracking their activity, assisted with the production of nation-wide virtual conference for future dietitians with over 1800 registrants, collaborated monthly with CMO and CEO to discuss tactics to improve brand awareness and KPIs

Saddle Brook, New Jersey, United States

Skillfully obtained patient menu selections that are compliant with prescribed diet, food preferences, and food allergies in a facility that serves over 90 patients per day

New York, United States

Completed my 2 week elective rotation at Ketchum Public Relations where I shadowed registered dietitians in the Food & Agriculture Practice supporting national restaurant chains, commodity groups, and CPG’s. Pitched food and nutrition related material including a Nutrition Upfront event, TikTok Research Symposium, and a registered dietitian-to-consumer (RD2C) strategy.

Morristown, New Jersey, United States

Clinical (9 weeks): Overlook Medical Center, Summit, NJ• Assessed an average of 10 patients per day in the inpatient clinical setting and used evidence-based MNT to develop appropriate recommendations and provide nutrition education in a 504-bed hospital• Conducted nutrition-focused physical examinations to identify malnourished patients and coordinated their plan of care with the medical staffOutpatient Clinical (7 weeks): DaVita Dialysis, Rahway, NJ and Summit Endocrinology & Diabetes Treatment, Summit, NJ• Implemented medical nutrition therapy and administered nutrition education counseling with diabetes and dialysis patients ranging from 18-90 years oldDepartmental Management (6 weeks): Saint Joseph’s Wayne Medical Center, Wayne, NJ• Designed a business plan project for St. Joseph's Wayne Medical Center kitchen staff on why they should transition over to a fully electronic meal ordering system using Vision Technology Software (VST)• Applied promotional strategies and implemented managerial practices to market a Mediterranean style theme day menu in the hospital cafeteria and managed the procurement, production, distribution, and service of the mealEntry Level Practice (2 weeks): Ketchum, New York City, NY• Completed my elective rotation at Ketchum Public Relations where I shadowed registered dietitians in the Food & Agriculture Practice supporting national restaurant chains, commodity groups, and CPG’s• Pitched food and nutrition related material including a Nutrition Upfront event, TikTok Research Symposium, and a registered dietitian-to-consumer (RD2C) strategyEntrepreneurial Nutrition Practice (2 weeks): ShopRite, Wallington, NJ• Used various media tools to create community outreach materials in the retail setting including a "Healthy Snacks Swap" poster board for the employee break room and translated evidence-based nutrition information into practical advise for consumers

Ohio, United States

Executed social media engagement tasks for the Nutrition Twins, engaged with users across all communication channels and built a relationship with their community, optimized sites, found areas of improvement, and initiated conversations on behalf of their brand

Greater San Diego Area

Ensured the safety and security of over 800 residents and their guests, completed organizational tasks at the front desk, performed lockouts and adhered to guest policy

Greater San Diego Area

Responsible for creating and scheduling content through various social media platforms such as Facebook, Instagram and website, designed flyers and posters for specific events, promote annual gala fundraising for Kids Eat Right and Kitchens for Good

Chicago, Illinois, United States

Created content and managed social media platforms for dietitian-owned businesses, including an eating disorder private practice and an assessment tool provider for healthcare practitioners

Increased relations with alumnae, sent a monthly newsletter, and planned an alumnae brunch for all alum and active chapter members

Greater San Diego Area

Operated the brand and reputation of an organization, planned and executed events, worked with alumnae, maintained the online presence including social media and website, delegated tasks, and created strategic campaigns to create awareness

Greater New York City Area

Excelled in the kitchen with product production and packaging products, represented the company at booths and pop-ups, educated people about the products and benefits of eating crickets, managed all social media platforms as well as media and influencer relations

Master Of Science - Ms, Nutrition, 4.0 Gpa - Awarded With Academic Excellence And Distinction

Emphasis in Entrepreneurial Nutrition Practice

Bachelor Of Science - Bs, Foods And Nutrition

High School Diploma