Cassandra Lu Email & Phone Number

Sydney, New South Wales, Australia

Coordinated and managed a portfolio of empowering and impactful editorially lead flagship Financial Review summits and award nights and most recently pivoted to virtual events during the COVID-19 pandemic.• Project management of all simultaneous events from post- producton and ensuring all critical pathways deadlines are met.• Negotiating and contracting all key stakeholders to meet budgets and KPI are met as well to ensure stakeholders best interests are met• Account management and managing sponsorship expectations pre and post event to ensure contractual agreements are met from print and marketing materials to event day brand awareness and exhibition space.• Create and design all speaker and delegate communication• All event logistics and allocation of event resources

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Event Operations Manager under The Australian Financial Review masthead

Sydney, Australia

The role is a blend of project and relationship management, interpersonal skills, and event administration. This consists of being responsible for all event logistics post-production phase of the conference. Key responsibilities include:• Project management of entire event from production to execution;• Simultaneously managing five conferences whilst running offsite conferences;• Meeting strict project deadlines, such as finalising all event-related logistics;• Building relationships with presenters in key industries from EA to CEO, suppliers and sponsors;• Flight and Accommodation booking for Presenters and Facilitators;• Sourcing promotional items for gift bags to enhance delegate experience;• Liasion with Venues pre and post event to ensure service is in line with company branding;• Handling Banquet Event orders and Audio Visual quotes over Australia and New Zealand;• Event management – ensuring conferences flow smoothly, providing assistance to speakers and delegates, liaising with venues and external providers;• Event collateral;• Proficient in Salesforce and Office Suite; • Coordinating company social calendar;• Assisting with staff training in Australia and New Zealand;• Seeking venues and venue proposals for future events.

Perth, Australia

• Managing professional events independently from planning to execution;• Onsite management of corporate, entertainment, expo and meetings;• Writing Media and PR releases for clients and events;• Developed copywriting skills for company newsletters and blogs;• Resourcing entertainment and pricing for company and client events;• Generating onsite event briefs;• Creating event awareness through event forums and websites.

Hillarys

• Implement and role model the company policies and procedures;• Managing stock inventory and logistics;• Weekly administrative duties and human resources, which included dealing with suppliers, payroll and payments;• Managing the store autonomously including cash management and banking;• Maintain safe working conditions; including execute food safety procedures;• Managing all store operations to fulfil and excel in store audits, business review, long and short visitation reports on a national level;• Fulfil accountabilities delegated by franchisee, representing the store at national training and meetings, as well as training other franchisees in Western Australia;• Assisting and managing marketing activation and long term growth initiatives;• Catering and brand awareness with community activation.

Joondalup

- Event coordinating for METC Institute- Managing food and beverage- Registration

• Food running and handling;■ Interacted with guests on a daily basis, including dealing with complaints;■ Waitressing for high rollers and VIP guests;■ Waitressing in The Mansions and international private events held by Crown.

Perth, Australia

■ High level of interaction and customer service;■ Hostess and Brand Ambassador for clients;■ Worked along closely with clients on a one to one basis at Perth major metropolitan shopping centres;■ Supervised venue and children activities;■ Promoted centre wide sales and seasonal events in the larger metropolitan shopping centres around Perth;■ Worked with clients such as Sony Australia and Nickelodeon through character minding.

Perth Area, Australia

• Media, PR releases and feature articles for client websites and social media platforms;• Conducted client and competitor research analysis;• Daily media monitoring and critiquing articles;• Client event listings on industry website and forums;• Monitored and managed social media platforms for clients;• Corporate and marketing advisory through supervisors• Event management for Bankwest Raine Square launch.

Perth

• Provided excellent customer service, experienced in complaint management;• Regularly communicating in English and Cantonese;• Involved in the administrative duties, quarterly GST data entry on MYOB;• Experienced in operating POS cash register and balancing cash drawers;• Trained and coached staff;• Experience in food handling, preparation and serving food to customers in a fast paced environment;• Carried out cleaning duties and stock rotation.

Bachelor Of Commerce (B.Com.), Public Relations And Tourism/Event Management

Education record