Cassandra Smith Email & Phone Number

New York, United States

New York, New York, United States

Support the creation of product/brand pitches and press releases. Create, audit, and update media lists. Assist in monitoring media coverage and compiling relevant information. Conduct research on media trends, industry news, and competitor activities. Conduct and oversee that product orders are placed in a timely manner. Research and manage Digital Influencer collaborations.

New York City Metropolitan Area

Create a comprehensive content calendar to continually drive brand awareness and engagement for core and new product launches. Set goals, track conversions, and analyze performance data across all platforms. Identify opportunities for clients based on data and current trends across all social media platforms. Produce copy that is optimized for social platforms and formats, in line with the account’s style and voice. Appropriately implement paid ads in line with client objectives and budget. Shoot and edit photos and videos for content and new product promotions.

Boston, Massachusetts, United States

Effectively manage multiple client accounts simultaneously. Curate copy for awards submissions, press releases, media pitches, and media responses. Cultivate and maintain strong relationships with media outlets and journalists to ensure efficient communication and maximum coverage for clients. Research PR opportunities and present to the client. Track and report monthly and quarterly metrics to ensure client and team strategic goals are met. Mentor and oversee interns.

New York, United States

Serve as a key point of contact for incoming PR requests from global teams, fielding email requests for media interviews, press release review/approval. Liaison for corporate communications and internal communications teams to share market press releases, key coverage and highlights. Conduct research projects and creative ideation for specific brand initiatives. Support cross-portfolio PR projects including team trainings, global measurement process, and global PR calendar.

Bo

Designed program stickers and coordinated email chains for new department positions. Assisted a Professor with research work including coding raw research metadata using a content analysis.

San Mateo

Assisted all members of the executive team and clients with multiple projects simultaneously. Scheduled and coordinated office, team, and client meetings and events. Maintained office files and records, including those of a confidential nature. Designed and circulated materials for office events.

San Luis Obispo, California Area

Organize and work various campus events. Promote gender equity and empowerment on campus. Create spaces for underrepresented groups.

San Luis Obispo, California Area

Promoted to Crew Lead within first year of employment. Manage other student employees. Customer service experience.

Master Of Arts - Ma, Emerging Media Studies

Bachelor Of Science - Bs, Anthropology/Geography, Minor In Ethnic Studies, Alumnus

Activities and Societies: ・Women's Club Field Hockey ・New Student & Transition Programs Slo Day's Summer Orientation Leader and Week.

Education record

Activities and Societies: ・Varsity Field Hockey, Soccer and Swim ・Associated Student Body Junior Class President 2012-13 and ASB President.