Cassandra Williams Email & Phone Number

New York, Ny, Us

• Created and managed PPC campaigns on LinkedIn, Facebook, Google, and Instagram to generate leads and increase website traffic, utilizing diverse CTAs to optimize performance. • Enhanced brand visibility through targeted digital marketing strategies while analyzing and adjusting campaigns for maximum impact.• Managed Google Ads by crafting compelling ad copy and visuals, optimizing Performance Max PPC campaigns to maximize ROI and meet objectives. Achieved a fourfold increase in website traffic and converted clicks into phone calls, raising CTR from 3% to 8% and attaining an 18% phone call conversion rate.• Increased social media impressions and engagement through a comprehensive strategy, managing 10 accounts with tailored content for each platform (text, images, video). Executed daily activities, including posting and responding to interactions. Enhanced brand visibility and audience connection across platforms, generating leads. • Crafted engaging copy for scripts, website practice areas, blogs, firm news, press releases, awards and attorney bios. • Developed and distributed press releases, articles, and other materials to media outlets and relevant publications. Secure PR on television, radio, and traditional media.• Performed weekly research and analysis of data, competitors, keywords, and trends, including AI, to improve organic search engine rankings across the website, social media, and advertising platforms.• Compiled and analyzed monthly reports on Google Ads and social media traffic, providing actionable recommendations and presenting findings to the CEO.• Designed and managed a weekly informational newsletter featuring practice areas and firm news, focusing on list growth and improving open rates and click-through rates.

Brooklyn, New York, Us

Developed and implemented comprehensive 360-degree marketing strategies for the company, brokers, and individual property listings. Created marketing presentations for pitches and offering memorandums, and assisted with appraisals and CMAs.Enhanced marketing materials for property listings in both digital and print formats. Developed engaging selling sheets, brochures, postcards, digital ads, and building signage. Performed daily maintenance on the company website and listing platforms, including editing, uploading, prioritizing, and featuring listings. Verified the accuracy of property descriptions, ensured links were functional, and tested landing pages. Managed the blog and enhanced site traffic using SEO and SEM strategies.Successfully managed email campaigns and correspondence by expanding lists, targeting demographics, prioritizing properties, and crafting engaging copy, boosting open rates from 14% to 30%. Tracked and analyzed email performance weekly to enhance CTR and monitor lead generation, utilizing Salesforce and Constant Contact.Initiated ads on Google and LinkedIn to drive sales inquiries and boost traffic. Managed the budget and report generation while monitoring campaign progress, analyzing performance data, and making adjustments to optimize results.Manage & grow social media channels to promote listings, grow followers and increase engagement on Instagram, Facebook, & Linked In.Engineered new branding materials for brokerage use including digitizing forms, email signatures, business cards, brochure templates, social media templates and individual promotional materials.Collaborate weekly with a team of 20+ real estate agents to facilitate their individual marketing requests, and update their listing/deals status, pipeline delivered to executives weekly, keeping internal records. Weekly property status and leads report with executives to direct advertising budget, keeping internal records of lead sources and status reports.

• Manage and facilitate all aspects of the home buying process from inquiry and pre-approval to a fully executed contract advising clients every step of the way.• Worked as a Zillow premier agent to educate & screen callers to convert them into clients & qualified home buyers.• Establish and maintain relationships with prospects, clients, and cross functional partners. • Effectively negotiate all terms of a deal between buyer and seller to best satisfy both parties’ requests.• Perform lead generation through content creation implementing trends, Tik Toks & reels on social media to attract clients. • Created advertisements for social media, direct mail & text campaigns. • Rent properties by mining inventory & running ads on Facebook, IG, & Craigslist.• Accurately handle multiple clients at different stages of their home buying process.• Provide data driven competitive market analysis of the market to home buyers and sellers.

New York, Ny, Us

• Create monthly marketing calendar to promote team listings, and attract new leads.• Create & publish team marketing materials including email, newsletters, postcards, & REELS.• Managed listings on Streeteasy & Compass, corresponding to inquiries & booking appointments.• Maintained organization of team drive, collecting & storing documents.• Provide support & involved in all aspects of home ownership from PRE-approval to executed contract.• Assist in preparation of listings in person by meeting with photographer and staging residences both virtually and on location.• Monitor pipeline of listings, following up with clients as requested.• Publicize brokers by finding partnerships for exposure and securing editorial press.

Satellite Beach, Florida, Us

Constructing & personalizing marketing campaigns around business owner's goals, defining company objectives & building comprehensive marketing strategies.Hilton Tax Co. 2022 Social media branding for events including event set up & itinerary.NZURI LLC 2019- Established rebranding campaign & cocktail menu for Nzuri LoungeMore Life Juice Co. 2018 – Consulted business strategy, distribution, & marketingBrooklyn Boba House 2017- Developed brand, created marketing campaign & investor pitch deck

Melbourne, Vic , Au

• Developed & executed digital marketing strategy to acquire new leads & drive engagement 300% on social media month over month• Lead weekly team meeting including organizing agenda & presentation of materials • Developed strategic referral partnerships with industry professionals & local businesses. • Facilitate & advise all aspects of the home buying process from PRE-approval to executed contract.• Advertise new sales & rental listings by taking pictures, writing descriptions & promoting • Maintain company website, making all internal updates, write copy• Manage social media accounts growing engagement on IG & FB, 300% month: month.• Create all in house documents using Adobe, including sales documents• Create & run digital & print ads, oversee campaign metrics• Post job ads, recruit, interview candidates & hire onboard/ train• Negotiate Terms of Deals & Contracts & Partnerships .• Prepare CMA & listing presentations for sellers, buyers & landlords.• Rental/Sales/AirBNB/Condo/Co-op/Foreclosure experience• Builds, maintains, and establishes client relationships.

New York, New York, Us

• Create and edit digital and print communication collateral including social media graphics, flyers, PowerPoint decks, one-pagers, store signage, supporting the creation & distribution of content across print and digital communications platforms• Collect and track web, google, social media, email communications, and other key Web/google analytics,reporting social media following & reach, compile monthly KPI’s across channels • Ownership of the Marketing Newsletter formatting content designed to promote campaigns, events and marketing activity • Grow, maintain and regularly update audience communication and email segmentation lists• Maintain updated communications templates and retail signage in intranet, ensuring all files are accessible, accurate, and adhere to brand guidelines• Managed and organized all communication files, including photos and videos, photo release forms, passwords, content, and other essential communication collateral for ongoing utilization.• Maintain project and budget tracker; coordinating requests for various signage• Coordinate with external vendors including graphic designers, printers, and other vendors as needed• Track and respond to customer feedback across channels• Obtain photo and video content at internal and external events for communications collateral

New York, Ny, Us

• Facilitated the process of acquiring & tracking of hundreds of designer samples from vendor to photo shoot for weekly production.• Maintained communication with internal/external merchants, art, & copy to ensure print ads are on track & approved for release.• Participate in weekly meetings w/ creative & marketing to finalize product photography details.• Responsible for accurately imputing crucial ad layout information weekly for DM, Newspapers & Magazine (cuts per page, type of shot, clothing product info)

Los Angeles, Ca, Us

• Supported VP & department w/ administrative duties by arranging travel, meetings, managing messages, ordering supplies, coordinating events, T&E reports, IT & facilities services.• Coordinated meetings by compiling agendas, presentation materials, taking minutes & distributed recaps.• Collaborate with the retail marketing team to devise strategies for marketing support of programs, including banners, sweepstakes, TV spots, in-store events, social media campaigns, in-store signage, circular support, etc.• Perform store checks and research to conduct a competitive analysis of in-store marketing of top retailers such as Walmart, Target, Kmart, Toys R Us, Macys, and Kohls.• Arrange vendor payment by facilitating set up, issuing PO's, & providing step-by-step technical support• Updated internal/external retail marketing pitch calendars by vendor accounts & intellectual properties.• Maintained product closet, sent/received/tracked merchandise to vendors & partners.• Wrote for monthly company-wide newsletter.• Assisted in department projects including sourcing products for giveaways, compiling lists, asset coordination, research, photography for, “Nickshop.com,” marketing pitches.

Levallois-Perret, Paris, Fr

• Assisted marketing director with strategy & development of online marketing campaigns across platforms• Created and presented pitch decks internally & externally to partner w/merchants• Participated on international calls by pitching campaigns, keeping minutes, sending recaps & making follow ups• Executed live social media updates across Shopcade's channels increasing traction and UGC• Published copy for marketing campaigns on Facebook & blogs to drive fan engagement/sales, & maintained budget• Submitted creative briefs to design team, coordinated logos & assets to assure they were ready for release• Managed US sales promotions & updated Shopcade's web interface daily• Identified & prioritized brands, applied to their affiliate platforms, and assessed their product feeds for site integration

Us

• Developed an online pop culture persona to engage and acquire subscribers on Facebook.• Explored pop culture trends daily to plan and execute social media communication .• Researched new key words based on new trends and seasonality for SEO.• Tracked website activity and analyzed site performance using Google Analytics to gauge message effectiveness.• Collaborated on the concept for a 30 second viral video, made story board and organized prop list.• Cultivated relationships with pop culture blog owners for partnerships.

• Provided management with weekly statistics and reporting of site activity. • Collaborated on drafting email campaigns, and tracked response rate using Results Mail• Conducted market research and analysis to expand merchant pool of WeShop• Represented WeShop as a brand ambassador at university campuses by implementing various marketing strategies for increasing company subscribers.• Utilized Comscore and Nielsen Adrelevance to study media metrics

Greenwich, Ct, Us

Physical Therapy office administrator and patient coordinator. Verifying insurance, scheduling and confirming appointments, assisting Physical Therapist with patient exercises.

Bachelor Of Business Administration, Marketing

Education record