Responsible for owned and earned media channels for markets within the Asia-Oceania region (Thailand, Indonesia, Singapore, Malaysia, Australia, Philippines, India, and Vietnam) and East-Asia (Korea, Taiwan and Hong Kong)•Plan and execute marketing communications and content strategies across various social media platforms while ensuring alignment with overall brand guidelines, global campaigns, and business objectives.•Develop, implement, and manage effective KOL campaign strategies, sponsorship activities, brand partnerships, and activation events.•Capture PR opportunities and work with stakeholders and agencies to amplify branding through various content partnerships.•Build strategic partnerships with relevant organizations to help increase brand awareness and expand market coverage.

Spearheaded the marketing efforts for CALVIN KLEIN watches + jewelry in Singapore and in various export markets. As a distributor of CALVIN KLEIN products, campaigns were localized to fit strict global brand guidelines. Everything from optimizing the marketing budget, planning and executing promotional activities for brand stores and wholesale markets to PR and media management to OOH advertising to social media and KOL/Influencer marketing campaigns fell under my charge.

Responsible for City Chain Singapore’s and Solvil et Titus Singapore’s digital marketing efforts across Google and various social media channels. Strategized and liaised with digital advertising agencies to push branding content and conversions using GDN. Managed social media agencies to create content and advertising campaigns for brand awareness across social media channels.Responsible for Solvil et Titus Singapore’s e-Commerce platform across several markets and e-Retailer Zalora. This included everything from UX and website development, to the operational efforts of managing inventory levels, aligning promotions and creating online marketing campaigns for direct conversions.

Responsible for securing publicity across various channels (including Press, Online Portals, Radio and Television Appearances) for Artistes signed under Dream Academy Productions and all shows produced by Dream Academy Productions. Produced and disseminated press releases to pitch for editorial content.Responsible for Dream Academy's digital marketing efforts across Google and social media channels (Dream Academy Production's Facebook, Instagram and YouTube as well as relevant Artistes Pages). Strategized and liaised with a digital advertising company to push conversions .Liaised with partners to coordinate and produce TVCs, Contest Giveaways and Artistes Appearances. Crafted special promotions for the members of various sponsors and partners.Coordinated the conceptualization of the Artistes photo shoots, productions and dissemination of relevant collateral including posters, brochures, program booklets, social media visuals and eDMs for promotional campaigns.

Responsible for managing and executing Space Furniture's advertising campaigns on print ads. Coordinated Space Furniture's PR efforts across various media channels and events. Provided PR evaluation and media reporting for brands retailed under Space Furniture.Launched Social Media platforms (Facebook and Instagram) to tap into new markets by increasing opportunities for brand recognition and consumer conversion. Produced and managed all relevant POSM to communicate promotional information while working within various branding guidelines. Produced and disseminated eDMs to drive targeted marketing campaigns based on various customer databases.