Cassandra Anderson Email & Phone Number

Nashville, Tn, Us

Tampa, Florida, Us

Tampa, Florida, Us

Cedar Rapids, Iowa, Us

•Developed and launched growth marketing tactics for both brand awareness and lead generation.•Created new nurture campaign program inside of HubSpot to generate product interest among our service lines.•Created new strategy around scoring profiles inside of HubSpot which resulted in more qualified leads to sales.•Performed an internal brand audit, found areas of improvement and reduced operating costs by 10k.•Created and launched a new content strategy that resulted in a 47% increase in engagement, 30% decrease in bounce rates and an increase in views by 54.08% in 4 months to our website.•Implemented a targeted marketing strategy, that helped exceed company sales goals.•Identified weaknesses in the marketing department and scaled growth by hiring a new digital designer as well as a content strategist.•Responsible for new product launch and marketing tactics around a new digital experience platform (Optimizely).•Responsible for all Webinars, Case Studies, Sponsorships, Industry Survey’s and Tradeshows.

Nashville, Tennessee, Us

•Promoted due to critical contributions to company's exponential growth.•Managed team of 4 and large budgets to create and oversee successful marketing for over 30 dental office brands.•Optimized marketing spend by leveraging group resources.•Achieved significant growth by conducting extensive A/B testing and optimizing all digital marketing campaigns, in partnership with digital marketing agency, and client and internal leadership.•Expanded market into new language demographic areas.

Nashville, Tennessee, Us

•Hired to create and build marketing department for rapidly scaling company, working directly with CEO.•Helped develop and maintain KPIs based on company goals and competitive analysis.•Recruited, hired, onboarded, trained, and managed team of 3 including content creator, graphic designer, community marketing specialist, at junior and senior levels, staying within budget and retaining team for over two years.•Created and executed marketing integration process for 30+ clients to assess individual marketing program and owned and leveraged resources.•Assisted in perfect COVID compliance at all dental office clients by partnering with Operations team to create handbook and other collateral regarding COVID governmental protocols.

Nashville-Davidson, Tennessee, Us

• Selected to be a part of highly competitive Technology Day (TD) program, due to contributions to TD program was then chosen to be a key member of the Vision Team to pitch and create new products for company.•Pitched and launched new direct to consumer product by assessing company capabilities and offering gaps, oversaw platform creation.•Initiated and executed email marketing program to generate leads, test new brand concepts, and create product launch awareness, resulting in substantial lead generation and excellent conversion rate.•Served as lead Pardot specialist at company, oversaw trade shows, monitored and created all social media and social media promotion.•Relaunched major company brand website by working with web developers, artists and marketing leaders to add more than 400 products to e-commerce platform. Executed tactical plan by uploading photography, writing copy, and working with product manager and VP to determine pricing.

Milwaukee, Wi, Us

•Managed quote specialist, created all new automotive posters and copy, coordinated all North American trade shows, assisted sales team with product research, identified cost savings replacement parts, and managed sampling program. •Performed an in-depth SWOT analysis; presented to VP of Sales and Marketing, identifying areas of improvement for marketing.

•Rated by CEO as one of the top employees due to helping deliver sales growth of 35% in 2012 with the development and launch of all direct mail, catalog, email campaigns extending company reach to 100k+ new contacts.•Led marketing contact for a national nuclear cardiology distribution business. •Discovered and evaluating new product ideas for the business.

•Designated as “High Potential” and chosen to oversee launch of marketing department including new catalog, marketing email program, new product development, and other tactics creating significant growth for company.•Performed customer service, product research, quoting of all medical equipment and supplies, maintained customer relationships and handled all in house accounts.

•Supported and assisted in sales and marketing activities, trade shows, sales quotes, generated proposals, accounting, bookkeeping, payroll functions, purchasing, and all operations coordination between company and five European partners.

•Executed invoicing procedures, created client reports, applied budgets, created and maintained projects for Building Science Department using the Vision and Advantage system.