Cassandra Dell Email & Phone Number

Sunnyvale, California, United States

Sunnyvale, California, United States

Collaboratively drove the expansion of our SEO program, increasing revenue from $60M to $100M over two years with innovative cross-functional strategies and effective stakeholder management. Led technical SEO enhancements and comprehensive content initiatives, optimizing CMS and customer journeys with web, UX, and engineering teams to significantly improve user discovery and site interaction. Reduced operational costs by 20% and accelerated content development timelines by implementing cutting-edge GAI models and automation. Built and managed a high-performing content operations team of five, achieving a 3x increase in non-branded traffic growth year over year. Oversaw the SEO branch of a multi-year platform migration, enhancing website functionality, site speed, and content synergy, thereby elevating user experience and search engine visibility.

San Mateo, California, United States

Global project management, responsible for creating organic search reporting and deliverables that drive growth and insight. Strategized, supported and delivered projects that positively impacted traffic and revenue including keyword mapping, migration support, competitor benchmarking, website audits, redirect mapping, at scale keyword research, content optimization and data insights.

San Francisco Bay Area

Assist enterprise clients in identifying areas of deficiency regarding SEO best practices and competitive analysis utilizing Searchmetrics software platform and industry experience. Monitored, analyzed and optimized website activity, traffic trends, SERP rankings and customer acquisition metrics. Provided recommendations and executed strategies for content development in coordination with organic search goals and website health

Washington D.C. Metro Area

Improve and enhance search engine results by implementing, executing and sharing SEO best practices. Identified strategic planning, conducted analysis and measured results for 30 national websites. Managed on-page optimization including metadata, headings, content, internal linking, navigation and taxonomy. Analyzed search elements including content, HTML, design and site traffic to generate plans tailored to needs through performance metrics. Developed internal Google insights course to educate, certify and train journalists, web design and development teams on organic search best practices. Monitored and documented search landscape changes and algorithm updates for breaking news topics.

Sacramento, California Area

Designed and implemented direct response sales plans to drive audience growth and meet circulation goals for five west region newspapers, involving market research, trade negotiation, and event coordination. Demonstrated expertise in graphic design and copywriting across print, digital, social, and email marketing platforms. Managed ad trafficking and print coordination for large-scale campaigns, collaborating with sales, advertising, membership loyalty, and retention teams to enhance audience development market growth. Deep understanding of SEO and SEM, including keyword marketing and digital campaign management. Utilized analytics tools to drive substantial volume for McClatchy publishers' core print and digital products.