Directed comprehensive business operations across all omnichannel projects, collaborating with numerous internal company teams to execute projects from initial concept through completion. I routinely partnered with our company founder to develop and oversee an extensive retail expansion plan. I also coordinated critical Human Resources functions, including recruiting, training and development, and ongoing employee support. Additionally, I spearheaded in-store communications, establishing a shared vision for the future of brick and mortar locations with real estate procurement and project management. Key accomplishments from my time in this role include:• Leveraging feedback loops to promote continuous process improvement, incorporating field insights and best practice recommendations.• Successfully amplifying brand and product messaging and creating an engaging in-store experience with visual merchandising, retail marketing and styling to enhance the customer experience.• Conceptualizing and developing seasonal guidelines to both inform and empower field teams to drive performance and deliver exceptional results.• Creating and implementing retail channel visual standards for the client journey and product merchandising.

Throughout my tenure as Retail Channel Lead, I championed the company's brick and mortar presence through development, implementation, and management of the all-encompassing strategy to maximize retail growth. I skillfully orchestrated retail expansion, including staffing, construction, design, merchandising, and customer support. I frequently secured business and property permits, overseeing design, build-out, and inspections. Moreover, I coordinated the sourcing of state of the art medical equipment, hired full-time optometrists, and integrated robust training programs for all in-store stylists to effectively perform ophthalmic fittings. Significant contributions include:• Partnering with our Creative Director and Founder to solicit feedback on design samples before gaining approval for production.• Establishing and cultivating rapport with local ophthalmic industry professionals to create a unique experience within the store.• Building lasting relationships with designers, architects, and contractors to streamline project completion by proactively identifying limiting factors and initiating reasonable solutions to meet tight timelines.• Delivering multiple projects, including Satellite Store Openings, Flagship Renovation, Ophthalmic Expansion, and Project Management for additional projects in New York City and New Orleans.

In this role, I collaborated with all departments to establish, attain, and surpass sales revenue benchmarks. I routinely oversaw the launch of a new platforms to create an elevated retail sales experience. I successfully coordinated key operations, recruiting and training the in-store team, launching visual merchandising, and incorporating strategic marketing campaigns. Additionally, I developed partnerships to optimize on-site events. Experience highlights include:• Increasing brand awareness by establishing relationships with influencers, organizations, community partners, and media contacts.

I built a high-functioning team to represent the brand, exceed sales goals, and foster an outstanding experience for all clients and customers. I also effectively communicated pertinent information and store data to leadership, identifying systems and forecasting to promote continued success. Notable achievements include:• Consistently posting top individual sales performance across the company.• Delivering brand-specific customer journeys and long-term client retention, leveraging strong visual merchandising and creative presentations.• Developing and executing successful clienteling process for in-house stylists, significantly increasing sales revenue and repeat business.