HEAL Fashion (IV Hoody) was created to help patients to stay warm and comfortable during IV Infusion treatments. Our patent pending designed hoody has double zippers that open up both arms with pockets lining the arms to add our disposable air activated heat packets - Hoody Hotties. To start we offer six styles and 2 different fits (slim & loose). Our hoodies (arms & hoods) are lined with colorful fabrics to help brighten your day when you unzip the arms, while remaining discreet on the outside. Nobody has to know you are wearing a medical hoody.We also have created an affiliate program to help spread the word of IV Hoody to patients across the US, check it out at https://ivhoody.goaffpro.com/.

Consulting Services:Working together with business owners to scale and grow their businesses, executing on the vision. We help you integrate new technologies and improve systems and processes throughout the organization. Our comprehensive approach improves your customer journey, your employee experience, and company performance across departments. We work with executive teams to understand their strategic vision and implement it through streamlining systems, creating alignment between departments, and developing training systems. By reducing inefficiency and improving productivity, we help your team create a better customer experience. Experience matters, and your customers will thank you.Our strengths: Turning around tough situations and bring ideas to reality in collaboration with your team. Some of our key skills - Business Model Innovation, Start-Ups (Idea to Growth Stage), Process Mapping & Enhancement, Technology Implementation & Integration, Sales Operations, Customer Journey Mapping and Enhancement, Financial Modeling, KPI Measurement and Accountability, LMS (Learning Management System), Training & Team Development, and Data Driven Strategic Planning.

Sold company December 2018Our founder, consulted with small to mid-size businesses for over a decade. Through her experience, she found that one of the fastest and most effective ways that she brought significant ROI to her clients was by improving the sales conversion rates on the new customer calls. Over the years, she evolved her process and found that combining recording software and data analysis along with her training and coaching techniques brought significant changes to the call conversion rates, marketing campaign decision making and her clients’ profitability. These systems have been refined and in combination with powerful software have developed a service product that is unique to Callgisitcis, that is different than anything currently in the market, and drove significant, scalable, and repeatable results. From a desire to grow and improve businesses through a focus on the customer experience and developing lifelong customers, we have Callgistics.

Cassandra has been sought out for her ability to translate data and disparate company information into meaningful dashboards and systems to enhance the ongoing and strategic decisions of her clients. UC Irvine, Paul Merage School of Business recognized this talent and in conjunction with a tenured professor has taken her methods and co-developed a course that explores the Strategic use of Data in Management for the business schools Executive Education Program (Strategic Value of IT). She co-teaches this course for executive level students.

Managed budget and staff of 13 (surgeons, clinical, sales, finance, and support personnel). Reported directly to the Regional VP with full P&L responsibilitySelected Accomplishments as Executive Director: • Increased revenues from $600K (2003) to $1.874M (2004), and $2.26M (2005) • Consistently maintained the highest customer service rankings in the region • Developed standardized office procedures that were adopted across the region • Planned and managed 1300 sq. ft. expansion and completed the project on time and under budget • Reignited business relationships with surgeons that had left the facility to use competing laser surgery centers under previous management. • Developed a second profit center that capitalized on company’s existing space, maintained company’s own surgeon, and provided services to our own customers• Developed a strong network of referring optometrists, from the ground up, in a fiercely competitive region.