Cassandra Johnson Email & Phone Number

Shreveport, LA, US

Leading strategic marketing for the largest independent full-line wholesale distributor in the U.S., my focus is identifying and establishing disciplines to support brand messaging and positioning, sales enablement and market growth for all customer segments of Morris & Dickson, as well as generic and specialty drug manufacturers. This is supported by.

Irving, Texas, US

In partnership with Vizient pharmacy executives and thought leaders, develop market strategy, messaging and positioning of pharmacy solutions for Vizient, the largest group purchasing organization in the U.S. This includes support of acute and non-acute care settings where health system pharmacies play a strategic role in cost containment, quality outcomes.

Irving, Texas, US

Based on competitive insights, create differentiated market strategy and messaging foundation to position McKesson Plasma and Biologics (by acquisition of BDI Pharma/Radius Solutions) as the leader in specialty distribution of plasma-derivative and specialty products to both acute care facilities and specialty pharmacies. Develop and launch value-added.

Denver, CO, US

Led communications for DaVita Rx, including both internal and external communications for a 1,400-employee organization with four facilities across the U.S. This included strategic messaging development, content and event strategy, executive communications and field communications to clinicians across DaVita. Worked closely with both Renal and Specialty.

Dublin, OH, US

Developed and managed content strategy and content marketing framework that communicates the knowledge, expertise of Cardinal (by acquisition of Sonexus Health) in the pharmaceutical industry for customized patient access and support for rare and complex disease, distribution/3PL and financial solutions. Managed thought leadership program including podium.

Plano, Texas, US

Worked closely with key accounts, including AmerisourceBergen Specialty Group, Lash Group, Ion Solutions, Transplace and Aquire, on messaging development and the creation of actionable content to drive customer engagement and lead nurturing. Work closely with demand generation team on strategically aligning content with critical phases of the sales cycle..

Irving, Texas, US

Provided 20+ hours of marketing consulting services to each of 28 regional associations affiliated with PPAI. Areas of support included message development, marketing planning, media relations, copywriting, social media planning, advertising and collateral development. Working with boards, executive directors and industry volunteers, consulted and.

Provided clients with full range of marketing services, including strategic communications planning and implementation, public relations/ media relations, copywriting, advertising, direct marketing, co-marketing opportunities, website development. Clients include: EDS, St. Regis Hotels, PPAI, ZogoTech, Meeting Professionals International, Paragon.

Opened and managed Dallas office for Houston-based public relations agency, responsible for public relations strategy and implementation for all Dallas-based Starwood properties, including all Westin and Sheraton hotels. Client portfolio also included Dow Chemical and America’s Service Station franchise group. Tactics included media relations, event.

Houston, Texas, US

Managed special marketing communications programs including white papers, executive speeches, collateral development, product demonstrations and briefs, market research, internal communications and strategic communications planning for the Travel & Transportation business group and Financial Industry business group. Focus included industry technology.

Hong Kong, Quarry Bay, HK

Named first Rosewood Employee of the Year. Implemented marketing strategies focused on corporate branding and corporate image through individual property marketing programs. Oversaw online corporate marketing programs and electronic marketing materials. Developed marketing concepts for new hotel projects. Continued day-to-day relationships with public.

Durham, NC, US

Coordinated the promotion of public and corporate management programs. Counseled administrators on communications and marketing projects. Wrote/coordinated the production of newsletters, annual catalog series, promotional material and brochures for internal and corporate clients. Produced The Fuqua School’s first video series. Coordinated ad agency and ad.