Cassandra Johnson Email & Phone Number

Shreveport, La, Us

Leading strategic marketing for the largest independent full-line wholesale distributor in the U.S., my focus is identifying and establishing disciplines to support brand messaging and positioning, sales enablement and market growth for all customer segments of Morris & Dickson, as well as generic and specialty drug manufacturers. This is supported by thought leadership and advocacy that addresses the complexities of healthcare and access to care for both providers and the communities they serve.

Irving, Texas, Us

In partnership with Vizient pharmacy executives and thought leaders, develop market strategy, messaging and positioning of pharmacy solutions for Vizient, the largest group purchasing organization in the U.S. This includes support of acute and non-acute care settings where health system pharmacies play a strategic role in cost containment, quality outcomes and market performance. Lead pharmacy marketing team on design and execution targeted campaigns that drive brand awareness and sales-specific targeting for the sourcing, advisory, analytics and clinical care capabilities. Promote advocacy, education and resources around key pain points pharmacies face today, including drug shortages, drug price increases, biosimilar uptake, 340B compliance and more.

Irving, Texas, Us

Based on competitive insights, create differentiated market strategy and messaging foundation to position McKesson Plasma and Biologics (by acquisition of BDI Pharma/Radius Solutions) as the leader in specialty distribution of plasma-derivative and specialty products to both acute care facilities and specialty pharmacies. Develop and launch value-added products and solutions, including: customized reimbursement support services, specialty pharmacy reporting and data commercialization, manufacturer solutions for product outreach, consignment program design and specialized GPO support for plasma products. Responsible for industry presence and key tradeshow events as well as lead generation campaign development, content marketing and sales messaging and support. Disease state focus includes hemophilia, immunology, oncology and rare disease.

Denver, Co, Us

Led communications for DaVita Rx, including both internal and external communications for a 1,400-employee organization with four facilities across the U.S. This included strategic messaging development, content and event strategy, executive communications and field communications to clinicians across DaVita. Worked closely with both Renal and Specialty business units on external messaging, thought leadership, patient experience and communication across DaVita Healthcare Partners’ 2,500 dialysis facilities. Served as company representative for public relations and industry relations needs, including business continuity and crisis communication readiness.

Dublin, Oh, Us

Developed and managed content strategy and content marketing framework that communicates the knowledge, expertise of Cardinal (by acquisition of Sonexus Health) in the pharmaceutical industry for customized patient access and support for rare and complex disease, distribution/3PL and financial solutions. Managed thought leadership program including podium and panel opportunities at key industry events. Created original content that includes white papers, case studies, videos, executive briefs, blogs, sales enablement tools and more. Completed more than 40 manufacturer RFP proposals for patient support services. Responsible for integrating public relations and social media into overall brand strategy. Also managed key internal and external communications, including messaging development before, during and after acquisition by Cardinal Health.

Plano, Texas, Us

Worked closely with key accounts, including AmerisourceBergen Specialty Group, Lash Group, Ion Solutions, Transplace and Aquire, on messaging development and the creation of actionable content to drive customer engagement and lead nurturing. Work closely with demand generation team on strategically aligning content with critical phases of the sales cycle. Content includes white papers, case studies, executive briefs, blogs, podcasts and email campaigns on complex topics ranging from oncology care to 340B to logistics. Provide planning and support for key client industry events. > Key result: Designed and launched the agency's strategic content development methodology and launch plan for this new line of business.

Irving, Texas, Us

Provided 20+ hours of marketing consulting services to each of 28 regional associations affiliated with PPAI. Areas of support included message development, marketing planning, media relations, copywriting, social media planning, advertising and collateral development. Working with boards, executive directors and industry volunteers, consulted and supported tradeshow marketing, membership marketing, association marketing and communications. > Key Result: Increased marketing hours by 50 percent year over year, beginning with 10 associations in 2006 to 100 percent of the associations (28) using marketing services in 2011 at a total of 600 marketing hours

Provided clients with full range of marketing services, including strategic communications planning and implementation, public relations/ media relations, copywriting, advertising, direct marketing, co-marketing opportunities, website development. Clients include: EDS, St. Regis Hotels, PPAI, ZogoTech, Meeting Professionals International, Paragon Furniture, Gorman/Foy Print & Promotion, STA Travel Services, Brooks & Associates Public Relations, Sabre Airline Solutions, Starwood Hotels, Rough Creek Lodge, Destination Hotels & Resorts, Asset Pros, Inc., Sandcastle Beach Weddings.> Key Result: Grew business from one client in 2001 to having worked with 15 clients, producing more than 100 articles, more than 30 press releases, developed four websites and drafted multiple marketing plans within a 10-year span.

Opened and managed Dallas office for Houston-based public relations agency, responsible for public relations strategy and implementation for all Dallas-based Starwood properties, including all Westin and Sheraton hotels. Client portfolio also included Dow Chemical and America’s Service Station franchise group. Tactics included media relations, event planning and community relations. > Key Result: Developed community relations campaign that included the opening of the Westin Stonebriar in Plano, Tx with news coverage in key industry publications and local news coverage including Dallas Morning News, Dallas Business Journal, Plano Star Courier, Richardson News, Inside Collin County Business, KXAS Channel 5 News.

Houston, Texas, Us

Managed special marketing communications programs including white papers, executive speeches, collateral development, product demonstrations and briefs, market research, internal communications and strategic communications planning for the Travel & Transportation business group and Financial Industry business group. Focus included industry technology issues such as Y2K, electronic commerce, convergence and customer relationship management.> Key Result: Researched and wrote white paper on the effects of Y2K on financial institutions, which was presented to the Brookings Institution

Hong Kong, Quarry Bay, Hk

Named first Rosewood Employee of the Year. Implemented marketing strategies focused on corporate branding and corporate image through individual property marketing programs. Oversaw online corporate marketing programs and electronic marketing materials. Developed marketing concepts for new hotel projects. Continued day-to-day relationships with public relations agencies and consumer/travel trade media, as well as advertising placement. Conducted media FAM trips. > Key Result: Coordinated coverage for company president, including feature in Lifestyles of the Rich & Famous, Dallas Morning News, Institutional Investor, Leaders Magazine, Hotels Magazine, Lodging Hospitality and more.

Durham, Nc, Us

Coordinated the promotion of public and corporate management programs. Counseled administrators on communications and marketing projects. Wrote/coordinated the production of newsletters, annual catalog series, promotional material and brochures for internal and corporate clients. Produced The Fuqua School’s first video series. Coordinated ad agency and ad placement for national and international publications.> Key Result: Managed the largest print production project at the university—included 11 course catalogs/brochures for the Executive Education program, which markets to top US and global corporate executives.