Cassandra West Email and Phone Number

In this role, I have driven growth and streamlined production practices for a wildly fun and silly show about three Bostonians trying to defeat the MBTA. I have:Worked with the writing team to envision how this show can grow into a long term staple for Greater Boston. Pioneered casting structures to make the show adaptable to last-minute changes and acts of god. Woven existing and new cast members into a functioning team. And developed a growing sense of ownership and… Show more In this role, I have driven growth and streamlined production practices for a wildly fun and silly show about three Bostonians trying to defeat the MBTA. I have:Worked with the writing team to envision how this show can grow into a long term staple for Greater Boston. Pioneered casting structures to make the show adaptable to last-minute changes and acts of god. Woven existing and new cast members into a functioning team. And developed a growing sense of ownership and excitement around a show that celebrates the things we love, hate, and love to hate about Boston. Show less

CW Theatrical Productions is an independent theatre company in Somerville, MA. The company develops original theatre, utilizing profit-sharing strategies to build economically viable productions. At CW Productions, I: •Lead creative workshops for ideation and iteration on themes and style. Communicate with technical •Develop cohesive, interdisciplinary teams throughout multiple product lifecycles. •Define project scope and develop cross-functional product strategy… Show more CW Theatrical Productions is an independent theatre company in Somerville, MA. The company develops original theatre, utilizing profit-sharing strategies to build economically viable productions. At CW Productions, I: •Lead creative workshops for ideation and iteration on themes and style. Communicate with technical •Develop cohesive, interdisciplinary teams throughout multiple product lifecycles. •Define project scope and develop cross-functional product strategy. •Align product, financial, and marketing goals. •Identify and connect with primary audience, increasing audience interaction over time. Show less

Becoming a Senior Server in my years at this Davis Square cornerstone restaurant, I built lasting relationships with peers and regular patrons. I developed a reputation for insightful and efficient customer service. My dedication to discerning needs and providing high-level service standards regularly caught my guests' attention. My embodiment of collaborative work ethic contributed to the development of a tight-knit, supportive team. • Daily Ethnographic Study of multiple User Types… Show more Becoming a Senior Server in my years at this Davis Square cornerstone restaurant, I built lasting relationships with peers and regular patrons. I developed a reputation for insightful and efficient customer service. My dedication to discerning needs and providing high-level service standards regularly caught my guests' attention. My embodiment of collaborative work ethic contributed to the development of a tight-knit, supportive team. • Daily Ethnographic Study of multiple User Types. • Value Priotization and delegation. • Dedicated team player in high pressure circumstances. Show less

Regular collaboration with different departments. Workshop leadership. Incorporating UX Methods into new product ideation.

Directed observations into actionable goals for 12+ remote team members. Rapid iterations on label design, incorporating 23 separate data categories with 24 hour turnaround. Strategized User Research goals & tactics for 40+ Interviews.

UNH UI/UX Design Bootcamp400+ hours of hands-on course material, with 1:1 industry expert mentor oversight, and completion of 4 in-depth portfolio projects. Mastered skills in information architecture, sketching and wireframing, prototyping and testing, eCommerce and browsing, persuasive and anticipatory design, gamification and behavior change, dashboards and data design, social media and messaging, and product lifecycle.Projects: Milkweed: Location-based Plant Finder… Show more UNH UI/UX Design Bootcamp400+ hours of hands-on course material, with 1:1 industry expert mentor oversight, and completion of 4 in-depth portfolio projects. Mastered skills in information architecture, sketching and wireframing, prototyping and testing, eCommerce and browsing, persuasive and anticipatory design, gamification and behavior change, dashboards and data design, social media and messaging, and product lifecycle.Projects: Milkweed: Location-based Plant Finder. My goal was to encourage adoption of eco-friendly behaviors amongst home gardeners by simplifying their research process. • User Interviews & Analysis• Feature Ideation based on User insights• Information Architecture• Branding and Product Identity• Visual UI Design with adherence to ADA Guidelines• Prototyping and Iteration based on User Tests.Extremely postive responses in testing bodes well for the future of the MVP. The next questions concern the data infrastructure required to support this feature to the level that Users assume. Show less

Eco-Stylist is your go-to guide to finding ethically made, stylish clothing. The site hosts a Sustainable Brands Directory for everyone, curated stylish and sustainable clothing in an easy-to-use marketplace, and we offer virtual + sustainable personal styling. My internship focused on the Personal Styling Services Page, which had seen a drop in conversions. CEO Garik Himbaugh asked our design team of three to identify what was keeping Users from moving forward in the personal… Show more Eco-Stylist is your go-to guide to finding ethically made, stylish clothing. The site hosts a Sustainable Brands Directory for everyone, curated stylish and sustainable clothing in an easy-to-use marketplace, and we offer virtual + sustainable personal styling. My internship focused on the Personal Styling Services Page, which had seen a drop in conversions. CEO Garik Himbaugh asked our design team of three to identify what was keeping Users from moving forward in the personal styling process. With four weeks and two teammates, I: Developed and executed a robust research strategy, including: Stakeholder interviews with CEO & Staff StylistCompetitive analysis of three personal stylists' sitesUser Tests of the existing site with previous 3 Styling Clients & 3 target audience Users. Identified and communicated key paint points in existing User Flow.Site Copy and key affordancesInconsistency in visual design principlesKey misconceptions about User GoalsLaid out User Journey as identified through testing and interviews. Strategized new User Flow within existing Brand Guidelines. Simplify work process by utilizing past designers’ deliverables. Develop information architecture, wireframes and new pages. Test interactive prototype with five Users, resulting in iteration recommendations. Show less

Located in the heart of Davis Square, The Rockwell Theatre is a home for late-night comedy and entertainment, bringing such riotous acts as Smoke & Shadows Burlesque and Sh!t-Faced Shakespeare to the people of Somerville. As Associate Producer, I:• Assisted Managing Director in managing rotating Artists' documentation and requirements. • Worked with Artists to deliver cohesive social media strategy.• Analyzed Competitors to inform venue pricing & policies

Brown Box Theatre Project’s mission is to break down barriers that separate the masses from live theatre by bringing the very best in performance, design, and collaboration to unconventional venues and underserved destinations to reach the widest audience possible.As Production Manager, I: • Developed several document systems to support the distinct needs of the company, and enable higher rates of successful communication and retention during training sessions. By enacting… Show more Brown Box Theatre Project’s mission is to break down barriers that separate the masses from live theatre by bringing the very best in performance, design, and collaboration to unconventional venues and underserved destinations to reach the widest audience possible.As Production Manager, I: • Developed several document systems to support the distinct needs of the company, and enable higher rates of successful communication and retention during training sessions. By enacting multi-media digital communication between the design and rehearsal teams, I ensured that our physical tasks received appropriate attention. • By pinpointing and addressing key pain points in the tech & build process, I was able to amend our schedule to allocate targeted additional tech time. This directly resulted in a more efficient, less stressful Tech Week, cleaning up our cue to cue time by 40%. Show less

Assist the Executive Artistic Director in implementing site-specific theatre productions. Track contracts and budgets. Act as liaison between company and client.

My shortest employment stint revealed an industry with which I'd never before interacted. This job entailed detailed and comprehensive logistic management in the procurement, uplifting and delivery of large quantity fleet vehicles from out of a Nissan Dealership in Streetsboro, Ohio. I learned an impressive amount of product knowledge in a short timeline, developed multiple foreign software competencies, and built positive interdepartmental relationships. My role as assistant saw me… Show more My shortest employment stint revealed an industry with which I'd never before interacted. This job entailed detailed and comprehensive logistic management in the procurement, uplifting and delivery of large quantity fleet vehicles from out of a Nissan Dealership in Streetsboro, Ohio. I learned an impressive amount of product knowledge in a short timeline, developed multiple foreign software competencies, and built positive interdepartmental relationships. My role as assistant saw me operating independently to achieve goals across multiple orders at different stages of completion. This job ended when the dealership was sold to another company and the fleet sales department was shut down. Show less