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Dynamic sales leader with over 20 years of experience in building and leading top-performing sales teams across Arizona, California, and Nevada. Expertise in optimizing sales processes, enhancing closing skills, and developing impactful sales collateral. Proficient in forecasting and driving productivity improvements within teams. I have successfully developed sales teams dedicated to delivering tailored print and online solutions for small and medium-sized businesses, helping them engage effectively with their target consumers. My specialties encompass Search Marketing (including PPC, Display, Social Media, and SEO), online videos, website development, local listings, and branding opportunities. With a strong passion for mentoring and empowering sales professionals, I thrive on fostering success in my teams and enabling business owners to achieve meaningful results through comprehensive marketing strategies, including robust social media initiatives.
Cfe
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Business ConsultantCfe Sep 2024 - PresentUnited States
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Senior Account ManagerNuhome Promotions Feb 2015 - Mar 2016Reno, Nv
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Digital Sales ManagerSinclair Broadcast Group Mar 2014 - Oct 2014Reno, Nv / Fox11, Nbc News 4 & My 21Meet with staff regularly to provide digital platform training, support and innovative integrations and develop new growth and revenue for Sinclair markets. • Maintain high level communications with all station and corporate management, sales staff, as well as vendors. • Execute training for sales management, account executives and content producers. • Meet with vendors and potential vendors to improve existing and develop new programs as well as find and develop new initiatives and programs to advance the digital team. • Assist with implementation of programs and create revenue streams as opportunities arise. • Gather new media technology and content information and research to provide the station with the most competitive advantage. -
Area Sales Manager InternetYp Formerly At&T Aug 2012 - May 2013Northern Nevada & CalifoniaResponsible for multiple offices from Reno, NV to Redding, CA. Responsibilities included new media training for sales management and account executives, implementation of new programs and initiatives, forecasting and revenue growth in new media product lines. Focused on communication with management and product teams regarding product performance and customer concerns. Assisted sales on customer calls to insure a clear understanding of new media products and how they could help them grow their customer base and increase their ROI. Developed custom presentations outlining their online presence and the benefits of improving their current representation.
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Senior New Media SpecialistYellowbook Usa Jun 2011 - Aug 2012 -
Area Sales ManagerYellowbook Mar 2001 - Jun 2011I successfully led and developed sales teams, throughout Arizona. California and Nevada. Consistently achieved goals related to directory and market development. Grew Internet market share, product development and revenue production by maintaining a strong team focus and in depth understanding of the new media product lines. Consistently outperformed 96% of all offices Nationwide in new media growth and penetration of customer base.
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District Sales Manager Pacific RegionYellowbook Usa Mar 2001 - May 2006Yellowbook Usa / Ndc DirectoriesIncreased the Phoenix market from 6 community directories to 11. Led the conversion from NDC to Yellowbook with my fellow managers. Moved the directories into 3 larger community books.Worked with the team to drive revenue from $5 million in 2001 to $25 million in 2006. Much of this was internet revenue. Successfully led the Phoenix team into one of the top offices in internet sales nationwide.
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Major Account ManagerAlliance Media Apr 1999 - Mar 2001Worked with large advertisers in the San Antonio and Austin TX markets. Developed new directories in these key markets.
Cassandra Leonard Skills
Cassandra Leonard Education Details
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Registered Nursing, Nursing Administration, Nursing Research And Clinical Nursing
Frequently Asked Questions about Cassandra Leonard
What company does Cassandra Leonard work for?
Cassandra Leonard works for Cfe
What is Cassandra Leonard's role at the current company?
Cassandra Leonard's current role is Mentor.
What is Cassandra Leonard's email address?
Cassandra Leonard's email address is ca****@****ook.com
What is Cassandra Leonard's direct phone number?
Cassandra Leonard's direct phone number is 160292*****
What schools did Cassandra Leonard attend?
Cassandra Leonard attended Lorain County Community College.
What are some of Cassandra Leonard's interests?
Cassandra Leonard has interest in Social Networking, Environment, Education, Poverty Alleviation, Advertising, Disaster And Humanitarian Relief, Animal Welfare, Sales Training And Development, Internet Marketing.
What skills is Cassandra Leonard known for?
Cassandra Leonard has skills like Google Certified, Sempo Certified, Web Marketing, Selling, Sales Management, Forecasting, Inserts, Sem, E Commerce, Social Media, Small Business, Lead Generation.
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Cassandra Leonard
Tampa, Fl3room214.com, bluleadz.com, nonamesecurity.com2 +194142XXXXX
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