Cassandra Mak Email & Phone Number

Irvine, CA, US

Cypress, California, United States

Cypress, California, United States

Irvine, California, United States

- Collaborated with cross-functional Consumer, E-commerce, OEM, and Channel teams that manage $1B revenue accounts including Walmart and Amazon, contributing to partnership management and strategic planning- Executed retail audits, conducted cold calls, researched regulatory issues contributing to risk assessment for WD, and explored the intersection of AI.

Irvine, California, United States

- Assist Academic Affairs commissioners and collaborate with professional staff to complete graphic design requests and create marketing material promoting campus resources and events to drive traffic towards ASUCI- Provide photography services for campus organizations and events to document memories and foster community

Irvine, California, United States

- Plan and facilitate events to allow members of the marketing community to interact and network with each other- Manage internal and external communication channels, compose weekly newsletters detailing upcoming events, and administer a family system to ensure that over 200 members are connected and have access to resources

- Led bi-weekly meetings of 10-15 members to organize practices, promote events, and manage relationships- Maintained the club’s Instagram account by creating promotional graphics, publicizing event information, compiling photos and videos, and communicating directly with internal members and other UCI organizations

Irvine, California, United States

- Initiated a creative campaign to feature students and underrepresented campus organizations with the goal of bridging different communities within UCI, successfully connecting almost 6,000 students with one another- Created informational graphics that generated almost 10,000 impressions, while engaging over 7,500 accounts

- Managed the company’s TikTok account and created weekly content that focused on providing career building support and highlighting college student life, resulting in a 162% increase in views and increased brand awareness- Conducted competitive analysis against major employment websites to evaluate strong and weak performance points and identify best.

- Worked with mentors to develop personal brand, interview skills, networking etiquette, and consulting practices- Explored the music industry as it relates to the deaf community and analyzed comparative products to identify inclusive initiatives and potential growth opportunities surrounding the future of wearable music technology

Bachelor Of Arts - Ba, Business Administration

Activities and Societies: Marketing Association, ASUCI Office of Media and Technology, Alpha Phi, Figure Skating Club at UCI

Bachelor Of Arts - Ba, Business Administration And Management, General

UCEAP Study Abroad

Education record

Activities and Societies: National Honor Society, Mentors to Motivate, Best Buddies