Cassandra Ong Email & Phone Number

New Zealand

New Zealand

As a member of the Executive Leadership team at Ingram Micro, a global leader in technology product distribution, I spearheaded marketing strategies to drive revenue growth and margin expansion for the Agency Ingram Micro (AIM) business. My key responsibilities included:• Leading a high-performing marketing team to design and execute targeted campaigns that engaged reseller customers and fostered loyalty.• Developing and implementing comprehensive corporate communications strategies to enhance brand reputation, internal engagement, and external stakeholder relations.

Auckland, New Zealand

Responsible for generating awareness and demand for Assurity’s solutions, and promoting the company’s unique value among clients, potential clients, and key stakeholders.

Auckland, New Zealand

New Zealand

Auckland

Led a team of experienced marketing and communications, product marketing, go-to-market, account-based marketing and bids and tenders executives. Responsible for developing the marketing and communications strategies for Fuji Xerox New Zealand across all lines of business to deliver incremental business value for our customers, and further develop marketing engagement with all internal Sales teams.

Auckland

Responsible for developing and driving the demand generation and communications strategy and management of bids and tenders process for Fuji Xerox New Zealand technologies and services portfolio. This role requires my team and I to work closely with a strong ecosystem of partners to develop relevant content for our target audience, and leverage on cross-media channels to promote the value our solutions and services bring to our customers.

Singapore

Responsible for developing customised client centric marketing programs for priority accounts across ASEAN, and crafting win themes and implementing innovative marketing tactics to help the sales team increase the win-rate during deal pursuit. The opportunities deal size can vary from USD$2M to USD$25M. This role requires me to communicate and deliver the value propositions that marketing can bring to the internal key stakeholders and operate collaboratively in a highly matrixed and multi-national environment.

Singapore

Responsible for driving the three main Go-to-Market strategies for Fuji Xerox Singapore including web-based eMarketing, Industry & Enterprise account marketing, SME marketing, and Corporate Communications. Led a team of professional marketing executives who are responsible for creating and implementing the programs including tracking the ROI. Responsible for the communication of brand and positioning for Fuji Xerox Singapore to internal and external stakeholders.

Singapore

Developed, established, and maintained marketing strategies to meet department’s revenue target and growth plans. Planned and executed demand generation programs for the target verticals and specific cross-vertical solutions and services. Developed and implemented marketing plans and projects for new and existing offerings for both Fuji Xerox Global Services and Document Solutions Group. Assumed the role as an Alliance Manager for Document Solutions Group and coordinated trainings, certification, Go-To-Market strategies, and joint marketing events with partners. Worked with media partners to develop press releases and advertorials in leading publications in Singapore. Developed and grew the department’s database for target customers through research, telemarketing, events and liaison with account managers. Developed a set of sales and marketing materials i.e. case study library, corporate presentations, brochures, research, sales proposal templates for Fuji Xerox Singapore sales team.

Singapore

I was one of the three co-founders of Pulley Ascent. During my time at the company, I led multiple project teams to help meet the target sales pipeline for our clients that were achieved through the regional demand generation programs designed and developed for the clients. Our team supported international companies like FileNet (an IBM company), VMware, ILOG (an IBM company), Actuate, BEA (now part of Oracle), Hewlett-Packard, Genesys Telecommunications, Cognos (now part of IBM), Oracle, Syspro, LG CNS across the Asia Pacific region. In addition to leading and supporting the team to deliver the targets for our clients, I also contributed to the company strategy and operations as a Director and pioneer member of the company.

Singapore

Responsible for creating strategic partnerships to drive the market penetration of the company in Singapore and the United States. Spearheaded, established, and signed partnerships with CA, Borland, LG CNS, Sun Microsystems. Organiseed and executed marketing events in Singapore and United States. Participated in CA Annual Event in Las Vegas and won the ‘Spirit Award’ for one of the best-managed booths in the exhibition. Contributed and won the sales for the OEM partnership with Sun Microsystems in the ASEAN region.

Post-Grad Diploma In Technopreneurship & Innovation, Business, Management, Marketing, And Related Support Services

Activities and Societies: Business plan competition winnerJoint scholarship offered by NTU and EDB. The team I was in clinched the first.

Bsc (Hons) Electrical & Electronics Engineering, Engineering

Activities and Societies: Vice-chairperson of Hall Orientation Committee, Head of Inter-hall Road Relay team, Head of Photography.