Cassandra Saxton Email & Phone Number

Minnesota, United States

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

• Partnered with Marketing, Sales and Business Development to cohesively develop a new lead management process from creation to BDR assignment focusing on buyer’s journey identification through developing a custom lead scoring model for improved sales enablement and execution • Collaborated with different marketing functions to bring together a full nurture strategy to take unknown contacts to customers, with unified messaging and engagement outreach strategies • Managed Salesforce Data Quality team responsible for managing process, standardization and maintenance of the information required to support sales and marketing decisions • Salesforce admin for Marketing, managing governance and cases for contacts, accounts, leads and campaigns• Managed Marketing tool stack for Epicor including implementation, user adoption and ROI expectations

Greater Minneapolis-St. Paul Area

• Manage, develop and coach a team of 15 full time Business Development Representatives to 10 consecutive months of 100% quota attainment. Fiscal year attainment of 125%.• Strong grasp on reporting and the analytics of inbound lead management and follow up throughout sales cycle. • Proven track record in hiring and developing strong long-term candidates with a 60% promotion rate• Traveled to Dubai, UAE to bring business development team back inhouse, including training, onboarding and sales leadership alignment• Effectively reorganized the Minneapolis based Business Development Department by realigning all products into one office. Reorganization included hiring 30 reps, training both BDRs and new mangers, and developing go to market strategy for new product lines.

Greater Minneapolis-St. Paul Area

• Manage a team of 15 full time Business Development Representatives focused on building and driving the bottom line. • Driving business based on an Inside Sales focus following up on field marketing inbound inquiries, building awareness and pipeline revenue. • Direct and manage 18,000+ inbound inquiries through Business Development Representatives to our Sales Team for ownership through pipeline. • Team has contributed and created over 115 wins for over $8 Million in Net License Revenue• Consistent results quarter over quarter for an FY17 finish at 117% • FY16 quota attainment at 100%

Greater Minneapolis-St. Paul Area

• Drive pipeline velocity by maintaining a strong vital relationship with sales organization• Manage all ERPA Manufacturing specific Trade shows and events• Managed an outsourced telemarketing vendor to align with marketing campaign structure.• Silverpop Engage Fundamentals Certified• Displays extensive multitasking skills by managing multiple products, vendors, and programs while continuing to produce ROI and manage budget. • Managing campaigns, webcasts and online vendor programs to drive results for Epicor Manufacturing ERP• Maintaining relationships with key venders and personal to continue to generating lead’s that produce ROI• Work hand-in-hand with the Sales Team to ensure quality leads and programs that convert through the pipeline. • Work effectively and efficiently within a quarterly budget to gain maximum output• Generate and maintain campaigns in the following sectors: Online Whitepaper Syndication, Advertisements in E-Newsletters, Email Promotions, Prospect and Customer Webcasts, Lead Nurturing, Pay-Per-Lead and Software Evaluation Programs, Print Advertising

Greater Minneapolis-St. Paul Area

• Developed skills necessary to strategically maintain territory and continually meet quotas• Utilized organizational and multitasking skills by effectively maintaining and managing multiple prospect accounts• Developed skills necessary for successful cold calling and business development

Fargo, North Dakota Area

• Demonstrates self motivation by actively running and maintaining company’s social networks including Facebook, Twitter and Blogging• Assisted in organizing and executing tradeshows and corporate events such as the annual golf tournament.• Worked with Sales Department aiding in maintaining and updating customers records

Fargo, North Dakota Area

Supervised a team of 6 suite servers during events held at the Scheels Arena. My team was responsible for all 40 suites in the building, making sure they are set up before the guests arrive and attended throughout the whole event. • Established a resourceful team that works competently during all shifts upholding the high qalities of the establishment and company• Exhibit superior leadership and communication skills through consistent contact with team members and customers throughout events• Displayed extensive customer service experience through continuous customer satisfaction • Worked effectively and efficiently in high stress, fast paced environment

• Recognized as the leader of the Pac, verified by managing team, sales floor, and cash register by running and operating a top 200 store• Displayed leadership qualities by leading by example, giving employees someone to look up to• Illustrated superior customer service and connection by increasing repeat customers• Used a keen eye arranging sales floor to specifications given by corporate, in a timely and accurate manor• Performed operational duties such as opening/closing store and the associated paperwork• Demonstrates quality leadership by being available to help all employees