Cassandra Smith

Cassandra Smith Email and Phone Number

Director of Marketing @ The C.H. Hanson Company
Oswego, IL, US
Cassandra Smith's Location
Oswego, Illinois, United States, United States
Cassandra Smith's Contact Details

Cassandra Smith work email

Cassandra Smith personal email

n/a
About Cassandra Smith

With a solid decade of experience, I am a Marketing Director at Borroughs, where I have honed my expertise in crafting and leading innovative marketing strategies that enhance brand visibility and drive revenue. My mission aligns with our company's dedication to excellence and innovation, and I am committed to leveraging extensive insights from data analytics to surpass our business goals. My diverse background enables me to contribute unique perspectives to our team, ensuring that our marketing initiatives resonate with a broad audience and uphold the company's esteemed values.Over the past year and a half, my focus has been on elevating Borroughs' presence in the digital realm, particularly on ecommerce platforms like Amazon and Home Depot, while also maintaining a strong grip on traditional marketing channels to engage industrial distributors effectively. My approach integrates marketing communications and creative direction, ensuring that every campaign is packaged to perfection and aligns seamlessly with our overarching business objectives.

Cassandra Smith's Current Company Details
The C.H. Hanson Company

The C.H. Hanson Company

View
Director of Marketing
Oswego, IL, US
Website:
borroughs.com
Employees:
70
Cassandra Smith Work Experience Details
  • The C.H. Hanson Company
    Director Of Marketing
    The C.H. Hanson Company
    Oswego, Il, Us
  • Borroughs
    Marketing Director
    Borroughs Jan 2023 - Present
    Kalamazoo, Michigan, United States
    Innovative and results-driven marketing leader with 10+ years of experience in developing and executing comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth. Proven track record of leading cross-functional teams to deliver impactful campaigns across digital and traditional channels. Passionate about leveraging data-driven insights to optimize marketing performance and exceed business objectives. Specialized in driving online sales through ecommerce platforms such as Amazon, Home Depot, Wayfair, Lowe's, and Zoro, while also adept at implementing traditional marketing strategies to target industrial distributors and dealers. Seeking opportunities to drive strategic initiatives and propel brands to new heights. • Lead the development and implementation of multi-channel marketing strategies to increase brand visibility and market share.• Orchestrated digital marketing efforts including SEO, SEM, social media, email marketing, and content marketing to drive lead generation and customer acquisition.• Managed online sales through ecommerce channels such as Amazon, Home Depot, Wayfair, Lowe's, and Zoro, optimizing product listings, pricing strategies, and inventory management to maximize revenue.• Developed and executed integrated marketing campaigns across traditional mediums including print advertising, trade shows, direct mail, and industry publications to target industrial distributors and dealers.• Collaborated with product and sales teams to align marketing initiatives with business goals and ensure consistent messaging across all touchpoints.• Analyzed market trends and customer behavior to identify opportunities for innovation and growth.• Managed relationships with external agencies and vendors to support marketing initiatives and ensure timely delivery of projects.• Track and report on key performance metrics to measure the effectiveness of marketing campaigns and inform strategic decision-making.
  • Cassie Design
    Marketing Communications / Creative
    Cassie Design Feb 2005 - Present
    Greater Chicago Area
  • Lyon Llc
    Marketing Communications / Designer
    Lyon Llc May 2005 - Feb 2015
    Montgomery, Il

Cassandra Smith Skills

Marketing Strategy Customer Service Trade Shows Product Marketing Marketing Communications Business Development Graphic Design New Business Development Photoshop Packaging Strategic Planning Web Design Advertising Sales Social Media Email Marketing Brochures Creative Direction Online Marketing Direct Mail Sales Process Sales Operations Account Management Brand Management Leadership Management Digital Marketing Enterprise Marketing

Frequently Asked Questions about Cassandra Smith

What company does Cassandra Smith work for?

Cassandra Smith works for The C.h. Hanson Company

What is Cassandra Smith's role at the current company?

Cassandra Smith's current role is Director of Marketing.

What is Cassandra Smith's email address?

Cassandra Smith's email address is ca****@****ast.net

What skills is Cassandra Smith known for?

Cassandra Smith has skills like Marketing Strategy, Customer Service, Trade Shows, Product Marketing, Marketing Communications, Business Development, Graphic Design, New Business Development, Photoshop, Packaging, Strategic Planning, Web Design.

Who are Cassandra Smith's colleagues?

Cassandra Smith's colleagues are Evan Groendyk, Jennifer Woodard, Jeff Vaughn, Paul Machala, Doug Lacroix, Tania Mitchell, Duke G.

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