Cassandra Vidal Email & Phone Number

Raleigh, Nc, Us

Raleigh-Durham-Chapel Hill Area

- Program lead for Collaboration's Roadmap-to-Market motions, including the creation and management of key collateral for sales around product development.- Align vision, messaging and exchange of information between go-to-market teams and product management - Strategic development of cross functional storylines for GTM use - Quarterly project management on collaboration portfolio, working with over 50 individual PMs, Directors and VPs- Monthly project management working across 15+ individual teams, hosting sessions for large GTM audiences (200+ attendees)

Raleigh-Durham, North Carolina Area

o Support the go-to-market motions of the Cisco Collaboration portfolio o Creation and management of the Cisco Collaboration portfolio roadmap

Raleigh-Durham, North Carolina Area

Responsible for assisting the Executive Communications Manager in managing the internal and external communications platforms for Cisco CMO Karen Walker, including strategic communications, messaging development and alignment to the Cisco Brand promise and campaign.Job Requirements:o Assist Executive Communications Manager with executive messaging, storyboard creation and content developmento Conduct research on “best-in-class” executive communications examples, in order to evolve CMO platformo Assist in the coordination and logistical planning of CMO’s speaking and presentation schedule at events including Cisco Live, Partner Summit, customer events, internal engagements, industry events and EBCso Develop internal and external briefing documents (for speeches, customer visits, board meetings, and all-hands meetings)o Manage logistics and production flow for all-hands meetings and Cisco TV broadcastso Develop drafts of internal announcements and organizational changes and cascade communications as appropriateo Assist in enhancing executives social media presence, including crafting an editorial board calendar of posts

Philadelphia, Pa

o Reviewed and edited press releases from Cisco's oil and gas, energy, and digital ceiling partners.o Distributed e-mail pitches and organized press 1 on 1's before launches. o Analyzed the current social media strategy for a Cisco Security tool SAFE, and presented recommendations based on research results.o Investigated different organization structures to determine what type would be ideal for the company - used that information to help with budgeting and planning for FY17.

Rtp

o Assist in the rebranding of the Early in Career program at Cisco, which focuses on the procurement of the best talent from colleges across the country. Rebranding includes creating a new brand promise, online identity, designs, concepts and perception to external prospects. o Planned and managed events for the GMCC FY15 interns during the summer internship. Helped organized Lunches with Leaders in which Directors and Managers from multiple teams within Cisco would meet with the interns for a casual conversation and Q & A. Also organized multiple intern events that encouraged intern networking, participation, and teamwork.

Philadelphia, Pa

o Managed over 250 residents in a 100+ unit siteo Ran background and credit checks, interviewed and processed potential housing candidateso Ensured that the proper maintenance and housing protocols were followedo Maintained 200+ files on current and past residents.

Bachelor’S Degree, Marketing With Co-Major In Organizational Management, Dean'S List, 2013 To Present

High School

Activities and Societies: Class Secretary for Junior and Senior year, Manager (2011-2012) and member (2009-2012) of Stage Crew.