Cassie Wilson

Cassie Wilson Email and Phone Number

Client Advisor at Deeley Insurance Group @ Deeley Insurance Group
willards, maryland, united states
Cassie Wilson's Location
Millsboro, Delaware, United States, United States
About Cassie Wilson

Cassie Wilson is a Client Advisor at Deeley Insurance Group at Deeley Insurance Group. Colleagues describe them as "I have had the privilege of working with Cassie for over eight years, witnessing her growth from Director of Retail Buying to Director of Operations. Her exceptional management skills and ability to foster a collaborative work environment have been instrumental to our team's success. Cassie's adaptability and leadership have been particularly impressive. She has successfully led our team through several organizational changes, always ensuring a smooth transition and maintaining a positive morale. One of Cassie's greatest strengths is her ability to build strong relationships and foster a positive work environment. Beyond her managerial abilities, Cassie is a dedicated professional with a strong work ethic and a willingness to learn. She is always seeking new opportunities to develop her skills and improve her performance. Her excellent communication and interpersonal skills make her a natural leader who can effectively motivate and inspire others. I wholeheartedly recommend Cassie for any role that requires a talented, experienced, and dedicated leader. She is a valuable asset to any organization and will undoubtedly make a significant contribution to your team." and "Cassie has been an exceptional manager and a true leader, consistently pushing the boundaries of creativity, authenticity, and innovative ways to engage with people. Working under her guidance has been an enlightening and enriching experience. Her strategic mindset and ability to inspire a sense of purpose among the team have been instrumental in achieving our collective goals. Beyond the professional realm, Cassie played a significant role in my personal growth. She took the time to mentor and guide me, imparting invaluable lessons that extend far beyond the workplace. I can wholeheartedly say that she stands out as one of the best managers I've had the pleasure of working with, thanks to her outstanding managerial skills, commitment to creativity, and ability to drive impactful results. Working alongside her has been a transformative experience, and I am grateful for the mentorship and guidance she provided."

Cassie Wilson's Current Company Details
Deeley Insurance Group

Deeley Insurance Group

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Client Advisor at Deeley Insurance Group
willards, maryland, united states
Employees:
80
Cassie Wilson Work Experience Details
  • Deeley Insurance Group
    Client Advisor
    Deeley Insurance Group Nov 2024 - Present
    Willards, Maryland, United States
    In my role as a Client Advisor at Deeley Insurance Group, I assist businesses in navigating their commercial insurance needs across industries such as construction, hospitality, and retail. By providing tailored insurance solutions and building strong client relationships, I ensure that businesses are adequately protected and supported in their growth and success.
  • Avalanche Industries
    Director Of Operations
    Avalanche Industries Dec 2019 - Sep 2024
    Selbyville, Delaware
    • Manage the development and execution of the operational strategy representing 18+ top consumer brands and products with 2,500+ SKUs on Amazon, eBay, Walmart, and Faire throughout multiple categories, including Toys, Health & Beauty, Sports & Outdoors, Home & Garden, Pets, Grocery, Music, and Hardware.• Lead a team of 19 direct reports across the marketing, development, production, accounting, and shipping departments, overseeing a 47K sq. ft company warehouse and partner relationships with 3 Amazon fulfillment centers to fulfill an average of 60K+ monthly orders.• Provide FBA, FBM, and Merchant Fulfilled Network services for vendors to grow their product and brand presence in the US e-commerce marketplace, including key brands Wahl, Oakley, Yankee Candle, Swiffer, Elf on the Shelf, and Fjallraven.• Collaborate with marketing and creative services to develop a highly scalable, efficient, and innovative approach to growing each vendor partner brand, including platform advertising, product ads, and sponsored brand ads.• Guide team on advanced descriptive, diagnostic, and predictive analytics to develop the strategy to exceed KPIs and Metrics, including revenue, profit margins, revenue per client, vendor satisfaction, account receivables, cash flow, fulfillment time, inventory turnover, time to market, and supply on hand.• Work with the advertising team to ensure a harmonized approach between organic and paid strategies, achieving a more efficient ad spend, increased organic product visibility, and conversions.• Analyze KPIs to adjust and refine SEO strategies, maintaining top rankings for high-volume keywords to ensure product listings are optimized for organic search rankings, driving improved organic visibility. • Collaborate with marketing teams to create compelling A+ content and enhanced brand content to increase conversion rates.• Utilize tools to drive brand performance, including a company-developed system Abi, Shopaholic (repricer), and Helium 10.
  • Avalanche Industries
    Key Achievements
    Avalanche Industries Dec 2019 - Sep 2024
    • Sourced and launched 300+ new products, increasing revenue by 13%• Increased profit percentage by 36% in 2023 by strategically executing a pricing model and advertising plan• Partnered with Purchasing to optimize inventory, achieving a remarkable 95% sell-through success• Navigated the e-commerce and digital business through COVID-19 and increased earnings by 80% with 25 companies• Implemented a new private label B2B wholesale strategy on Faire.com, resulting in 10% growth in sales in the first six months• Spearheaded the development of an RTV program (Return To Vendor for Credit Program), process and procedural documentation, and a 5S program to ensure standardized practices and optimized performance.
  • Avalanche Industries
    Director, Retail Buying
    Avalanche Industries Jul 2015 - Dec 2019
    Selbyville, Delaware
    • Directed the retail buying and vendor management relationship strategies, coaching a team of 34 employees, including 22 Directors and Managers across retail buying sales, accounts, brand management, vendor relationship management, purchasing, and production, fostering strong partnerships, securing strategic brands/products for resell, and managing overall inventory availability to meet fulfillment needs.• Coached Vendor Relationship Managers (VRM) to ensure detailed inventory planning, including re-ordering, inventory placement, and replenishment across all sales categories in support of both Amazon (FBA/FBM) and Direct to Consumer (D2C) fulfillment.• Researched, analyzed and purchased best-selling and most profitable items, creating buy plans based on industry, market, forecasted trends, product category performance, customer demand, and brand opportunities.• Conducted market research and Business Intelligence (BI) data analysis and used the findings to implement business strategy, inventory management, and online merchandising planning.• Responsible for determining the level of backend WIP in line by product and category to support consumer demand and business forecast.• Identified continuous improvement opportunities with vendor relations, inventory management, and product turn to optimize the fulfillment process. • Worked with the development team to design bundling features, identifying products internally needed to ensure on-time customer fulfillment.• Maintained an inventory of active styles by ensuring the discontinued product was transferred out of inventory and deactivated.• Developed and implemented effective strategies for product research, sourcing, pricing, listing optimization, inventory management, and customer service, resulting in higher customer satisfaction and lower A-Z claims and chargebacks.• Reviewed and confirmed product availability and information accuracy for the e-commerce marketplace.
  • Avalanche Industries
    Key Achievements
    Avalanche Industries Jul 2015 - Dec 2019
    • Worked with team to negotiate terms, pricing, and return-to-vendor agreements to ensure a minimum of 8.5% profit margin on all reseller products sold• Successfully orchestrated the 2018 launch of Amazon's FBA Onsite program, ensuring optimal product fit across Small & Light, Standard, and Hazmat (ORM-D) categories, resulting in measurable outcomes, increased fulfillment speed, and significant cost savings• Increased e-commerce revenue by expanding assortment, vetting new vendors and suppliers, and identifying exclusive product opportunities• Increased Amazon conversion by 25% through content optimization• Successfully maintained healthy stock levels at company warehouses and Amazon fulfillment centers 75K SKUs, achieving an impressively low stock out rate across all operated regions.• Reduced inventory overstock by standardizing master data, optimizing ordering cycles, fine-tuning order quantities, and coordinating transfers from 3PL to Amazon, all while ensuring an optimum inventory performance index score on Amazon.
  • Avalanche Industries
    Production Manager - E-Commerce
    Avalanche Industries Mar 2015 - Jul 2015
    Selbyville, Delaware, United States
    • Responsible for directing all digital e-commerce creative services and online properties, leading the entire product launch on online platforms, including all pre-launch activities, creating content including photography and videography, and final execution/listing.• Directed a team including an Account Manager, Listing Coordinator, Creative Services Associate, Photographers, and Videographers accountable for the online product execution, including product creation, product page optimization, FBA shipment creation, A+ content creation, brand storefront management, seller feedback monitoring, and in-house marketing services.• Led and ensured product strategy, including alignment between roadmaps to achieve portfolio and channel objectives, including roadmap, concept, ideation, executing products with design teams, development, & product launch.• Worked with teams to acquire resources, assets, and materials needed for the collection and promotional launches and executed online digital strategies to increase traffic. • Oversaw asset and information management for product content deliverables, including master product database, datasheets, listing data (Amazon, Distribution, indirect e-tailers), and image and video inventory management, including working with the team on product photography, including clipping paths, retouching, removing dust, photo enhancement, resizing, photo editing, and displaying additional lifestyle photos. • Used Amazon Analytics and marketplace analytics to make recommendations on product popularity, merchandise orientation, seasonal content strategies, and positioning.• Analyzed daily traffic data and reports to measure the effectiveness of marketing strategies and review content performance, ensuring that products were optimized for e-commerce sales. • Guided team on creating compelling copywriting with optimal top indexing high-ranking organic SEO keywords to increase page views, user traffic, conversion rate, and market share.
  • Sendreach
    Assistant
    Sendreach May 2011 - Dec 2014
    Ocean City, Md
  • Wboc-Tv
    Interactive Production Coordinator
    Wboc-Tv Jul 2011 - Jun 2013
    Salisbury, Maryland
    Managed Interactive campaigns for TV and Web. Worked directly with sales to deliver promised services to clients through analytics and marketing results.

Cassie Wilson Education Details

Frequently Asked Questions about Cassie Wilson

What company does Cassie Wilson work for?

Cassie Wilson works for Deeley Insurance Group

What is Cassie Wilson's role at the current company?

Cassie Wilson's current role is Client Advisor at Deeley Insurance Group.

What schools did Cassie Wilson attend?

Cassie Wilson attended Salisbury University - Perdue School Of Business.

Who are Cassie Wilson's colleagues?

Cassie Wilson's colleagues are Hope Thomas, Nichole Parsons, Meghan Feagans, Alicia Woodhouse, Alexandra Gaddis, Michele Hoffman Cic, Mandi Brown, Cisr.

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