Cassie Wilson Email & Phone Number

Willards, Maryland, United States

In my role as a Client Advisor at Deeley Insurance Group, I assist businesses in navigating their commercial insurance needs across industries such as construction, hospitality, and retail. By providing tailored insurance solutions and building strong client relationships, I ensure that businesses are adequately protected and supported in their growth and success.

Selbyville, Delaware

• Manage the development and execution of the operational strategy representing 18+ top consumer brands and products with 2,500+ SKUs on Amazon, eBay, Walmart, and Faire throughout multiple categories, including Toys, Health & Beauty, Sports & Outdoors, Home & Garden, Pets, Grocery, Music, and Hardware.• Lead a team of 19 direct reports across the marketing, development, production, accounting, and shipping departments, overseeing a 47K sq. ft company warehouse and partner relationships with 3 Amazon fulfillment centers to fulfill an average of 60K+ monthly orders.• Provide FBA, FBM, and Merchant Fulfilled Network services for vendors to grow their product and brand presence in the US e-commerce marketplace, including key brands Wahl, Oakley, Yankee Candle, Swiffer, Elf on the Shelf, and Fjallraven.• Collaborate with marketing and creative services to develop a highly scalable, efficient, and innovative approach to growing each vendor partner brand, including platform advertising, product ads, and sponsored brand ads.• Guide team on advanced descriptive, diagnostic, and predictive analytics to develop the strategy to exceed KPIs and Metrics, including revenue, profit margins, revenue per client, vendor satisfaction, account receivables, cash flow, fulfillment time, inventory turnover, time to market, and supply on hand.• Work with the advertising team to ensure a harmonized approach between organic and paid strategies, achieving a more efficient ad spend, increased organic product visibility, and conversions.• Analyze KPIs to adjust and refine SEO strategies, maintaining top rankings for high-volume keywords to ensure product listings are optimized for organic search rankings, driving improved organic visibility. • Collaborate with marketing teams to create compelling A+ content and enhanced brand content to increase conversion rates.• Utilize tools to drive brand performance, including a company-developed system Abi, Shopaholic (repricer), and Helium 10.

• Sourced and launched 300+ new products, increasing revenue by 13%• Increased profit percentage by 36% in 2023 by strategically executing a pricing model and advertising plan• Partnered with Purchasing to optimize inventory, achieving a remarkable 95% sell-through success• Navigated the e-commerce and digital business through COVID-19 and increased earnings by 80% with 25 companies• Implemented a new private label B2B wholesale strategy on Faire.com, resulting in 10% growth in sales in the first six months• Spearheaded the development of an RTV program (Return To Vendor for Credit Program), process and procedural documentation, and a 5S program to ensure standardized practices and optimized performance.

Selbyville, Delaware

• Directed the retail buying and vendor management relationship strategies, coaching a team of 34 employees, including 22 Directors and Managers across retail buying sales, accounts, brand management, vendor relationship management, purchasing, and production, fostering strong partnerships, securing strategic brands/products for resell, and managing overall inventory availability to meet fulfillment needs.• Coached Vendor Relationship Managers (VRM) to ensure detailed inventory planning, including re-ordering, inventory placement, and replenishment across all sales categories in support of both Amazon (FBA/FBM) and Direct to Consumer (D2C) fulfillment.• Researched, analyzed and purchased best-selling and most profitable items, creating buy plans based on industry, market, forecasted trends, product category performance, customer demand, and brand opportunities.• Conducted market research and Business Intelligence (BI) data analysis and used the findings to implement business strategy, inventory management, and online merchandising planning.• Responsible for determining the level of backend WIP in line by product and category to support consumer demand and business forecast.• Identified continuous improvement opportunities with vendor relations, inventory management, and product turn to optimize the fulfillment process. • Worked with the development team to design bundling features, identifying products internally needed to ensure on-time customer fulfillment.• Maintained an inventory of active styles by ensuring the discontinued product was transferred out of inventory and deactivated.• Developed and implemented effective strategies for product research, sourcing, pricing, listing optimization, inventory management, and customer service, resulting in higher customer satisfaction and lower A-Z claims and chargebacks.• Reviewed and confirmed product availability and information accuracy for the e-commerce marketplace.

• Worked with team to negotiate terms, pricing, and return-to-vendor agreements to ensure a minimum of 8.5% profit margin on all reseller products sold• Successfully orchestrated the 2018 launch of Amazon's FBA Onsite program, ensuring optimal product fit across Small & Light, Standard, and Hazmat (ORM-D) categories, resulting in measurable outcomes, increased fulfillment speed, and significant cost savings• Increased e-commerce revenue by expanding assortment, vetting new vendors and suppliers, and identifying exclusive product opportunities• Increased Amazon conversion by 25% through content optimization• Successfully maintained healthy stock levels at company warehouses and Amazon fulfillment centers 75K SKUs, achieving an impressively low stock out rate across all operated regions.• Reduced inventory overstock by standardizing master data, optimizing ordering cycles, fine-tuning order quantities, and coordinating transfers from 3PL to Amazon, all while ensuring an optimum inventory performance index score on Amazon.

Selbyville, Delaware, United States

• Responsible for directing all digital e-commerce creative services and online properties, leading the entire product launch on online platforms, including all pre-launch activities, creating content including photography and videography, and final execution/listing.• Directed a team including an Account Manager, Listing Coordinator, Creative Services Associate, Photographers, and Videographers accountable for the online product execution, including product creation, product page optimization, FBA shipment creation, A+ content creation, brand storefront management, seller feedback monitoring, and in-house marketing services.• Led and ensured product strategy, including alignment between roadmaps to achieve portfolio and channel objectives, including roadmap, concept, ideation, executing products with design teams, development, & product launch.• Worked with teams to acquire resources, assets, and materials needed for the collection and promotional launches and executed online digital strategies to increase traffic. • Oversaw asset and information management for product content deliverables, including master product database, datasheets, listing data (Amazon, Distribution, indirect e-tailers), and image and video inventory management, including working with the team on product photography, including clipping paths, retouching, removing dust, photo enhancement, resizing, photo editing, and displaying additional lifestyle photos. • Used Amazon Analytics and marketplace analytics to make recommendations on product popularity, merchandise orientation, seasonal content strategies, and positioning.• Analyzed daily traffic data and reports to measure the effectiveness of marketing strategies and review content performance, ensuring that products were optimized for e-commerce sales. • Guided team on creating compelling copywriting with optimal top indexing high-ranking organic SEO keywords to increase page views, user traffic, conversion rate, and market share.

Ocean City, Md

Salisbury, Maryland

Managed Interactive campaigns for TV and Web. Worked directly with sales to deliver promised services to clients through analytics and marketing results.