Cassandra Yeo Email & Phone Number

Singapore

Singapore

Clients: • National Arts Council• National Library Board• National Heritage Board• Singapore Government Partnerships OfficePitch wins: • Singapore HeritageFest 2024

Singapore

Singapore

Clients: • KFC• UOB EVOL• UOB Group• UOB Cards• Performed consumer and market research for campaigns and briefs to achieve various brand objectives• Plotted out content calendars based on strategic and relevant content pillars, and latest social media trends• Liaised with clients and internal teams to identify advertising requirements and bridge communication gaps• Produced and managed project timelines to ensure smooth end-to-end delivery• Created reports to track campaign performance and provide recommendations based on analytics and insights• Developed a standard operating procedure (SOP) manual to streamline UOB Cards process and significantly reduce hours spent on training

Perspectives Film Festival (PFF) is the first and longest running student-run film festival in Singapore.• Strategised and executed the overall direction of festival marketing, promotion and branding• Ideated, planned, and oversaw PFF's content calendar and campaigns for our social media (Instagram, Facebook, Spotify and LinkedIn)• Wrote in-visual copy and post captions for social media posts• Wrote press releases to pitch to print, online and broadcast media

Singapore, Singapore

HCNTU is the first Her Campus chapter in Singapore with a Gold Level status. Her Campus is an internationally acclaimed online publication by women, for women, rolling out content about lifestyle, productivity, beauty and wellness. • Wrote copy and captions for our Instagram posts in alignment with our brand voice• Wrote lifestyle review articles • Produced and edited promotional videos for brand collaborations• Ideated for and assisted with events executed by the team Notable Achievements:• Squish, our virtual blind friendship date event, won an honourable mention for Most Successful Event at the 2021 Her Campus Awards

Singapore

• Clients: National Heritage Board, Asian Civilisations Museum, Agency for Integrated Care• Ideated for and wrote for various campaigns and social media sites, ranging from snappy captions for social media posts to longform microsite copy

Bachelor Of Communication Studies (Honours), Communication And Media Studies, Bachelors Of Communication Studies With Honours (Distinction)

Relevant Coursework: • Advertising Creativity and Copywriting • Integrated Marketing Communications • Public Relations Writing • Media.

Gce "A" Levels, Graduated With 5 Distinctions

Co-Curricular Activities: • 9th Class Leaders' Executive Committee (CLExco) | Head of Training & Development • Nanyang Dance Society.

Gce "O" Levels, Graduated With 8 Distinctions

Co-Curricular Activities: • English Drama Society | Events Manager • Emcee Club | Member