Cassie Li Email & Phone Number

Brisbane, Queensland, Australia

Brisbane, Queensland, Australia

Brisbane

Eethos is an impact business/social enterprise committed to support mental health initiatives.We started out to transform laundry from a chore to a load of self-care. Our laundry capsules are ultra-concentrated and crafted with powerful active ingredients and essential oils. 20% of profits are donated to fund mental health projects with our impact partner batyr.www.eethos.co

Google Data Studio (now Looker Studio) dashboard development; Data automation

Sydney, Australia

Contractor for Google (employed by Creative Activation)

Sydney, Australia

Sydney, Australia

• Technical skills: Google Cloud Platform (Big Query; SQL); Google Analytics; Tableau and MS Excel• Drive strategic business growth by presenting actionable insights to the Sales and Marketing Team, with market share data and campaign ROI analysis• Developed Tableau (data visualisation tool) dashboards to communicate analytics findings and opportunities; won the first Global Dyson Tableau Viz Competition • Managed and facilitated the first in-house Media Mix Modelling (MMM) project, which became a proof of concept to significantly optimise media spend and maximise returns from machine learning models

Malmesbury, Wiltshire, United Kingdom

In this role as the Group commercial executive of the Dyson Supersonic™ Hair Dryer for Australia and the Middle Eastern markets, I was responsible for building communication assets and providing brand guidelines for these countries to execute their marketing campaigns. Working with the content team, I initiated a process to build the monthly social content calendar for the @DysonHair global Instagram account. In June 2017, I also worked with the commercial manager to plan and organise the first ever global Dyson Stylist Training Academy for education managers from 13 markets.

Malmesbury, Uk

In this role I was responsible for establishing a reliable and user-friendly sales reporting system for all Dyson global direct retail outlets, and providing data and insights for the monthly board report. I worked with different areas of the business including Finance, IT and the local markets, and created an interactive direct retail dashboard to illustrate short-term and long term sales trends. I also improved the data input process by sourcing the data from SAP instead of the in-store EPOS system. Along side my main role, I also helped kick-started the Dyson WeChat (a highly integrated multi-functional app in China) Execution Project - strategic planning exercise to make WeChat work for Dyson.

Shenzhen, Guangdong, China

• Worked in a team of 8 which exclusively managed total client assets of US$ 86 million• Assisted in interpreting financial reports in order to provide investment advice to clients• Recognized clients’ increasing demand on insights and detailed analysis of the “new-energy automotive” industry• Conducted research on “battery electric vehicles” and presented industrial report with a case study on Tesla Motors

Master'S Degree, Management Studies

Judge Business School; Modules include: Quantitative Methods, Accounting, Finance, Business Economics etc. Management Consulting Project –.

Bachelor Of Science (Bsc), Economics; Statistics, First-Class Honours

Activities and Societies: • Warwick Skills and Portfolio Award 2014 • Student Ambassador at Student Admissions and Recruitment Office •.

Foundation Degree, Business/Managerial Economics, Distinction

Activities and Societies: • Outstanding Academic Achievement Award 2011