Cassandra Barker Email & Phone Number

Sydney, Australia

Sydney, Australia

Responsible for the strategic direction and Veeva’s OpenData offerings in APAC (ANZ, SE Asia, Korea, India). Delivering product excellence to enable customer success across the region.

Sydney, Australia

Delivering a strategic approach to provide the breakthroughs to move businesses forward. Providing services to help businesses to grow, improve marketing strategy, expand market share, introduce product innovation or explore an entry or exit strategy. Working with technology start-ups to SMBs across various industries. Leading, managing and driving change to businesses and teams from strategy development right through to the execution and hands-on implementation including:- Business and Marketing Strategy- Brand Management - Market Research / Customer Insights- Change Management- Digital Marketing- Quality Management Programs- People & Talent Management, Coaching & Mentoring- Project Management- Lead Generation- Promotional Programs and Campaigns

Sydney, Australia

Repositioned and rebranded MapData Services due to Government policy changes resulting in the businesses main saleable asset being available for free. Achieved continued profit return by expanding and introducing new product offerings to the market.Led business change and reduced business risk by relocating the 24/7 data centre to AWS resulting in reduced operational costs and service downtime.Rationalised operational overheads to minimise the impact of the changing environmental landscape resulting in centralised operations, office relocations, the introduction of Agile and Lean Production methodologies which saw automation of products, improved quality and reduced production times.Led cultural change resulting in improved staff engagement a 'can-do culture' and piloted joint programs across the Boustead Geospatial Group to deliver larger projects and new products.

Melbourne, Victoria, Australia

Built and managed a professional marketing division across two states to deliver continued shareholder growth. Initiated a major strategy review of industries within Australia to identify future industry growth aligned to GIS. As a result the business reallocated its resources to ensure the business objectives were met.Developed and implemented marketing metrics across all industry marketing programs.

Melbourne, Australia

Managed, developed and implemented marketing programs to support the businesses marketing strategy.Redeveloped and launched Esri Australia's brand.Streamlined operational overheads and reduced reliance on human capital by implementing a web content management system across the business.

Melbourne, Australia

Delivered technical presentations at industry and client events. Was responsible for organising, scheduling and conducting Esri GIS training courses.

Created, maintained and produced diamond exploration maps for the field geologists at Stockdale Prospecting (Part of the De Beers Group of Companies). Submitted tenement and exploration reports to the relevant Mines Departments.

Master Of Marketing, Business / Marketing, Postgraduate Masters

A cutting edge course which provided theoretical knowledge and problem solving skills in marketing. The course featured comprehensive.

Bachelor Of Applied Science (Land Information /Gis ), Geographic Information Science And Cartography, Honours

A course providing the foundation for understand where things are and how they are connected, to better understand our world..