Cassandra Barker

Cassandra Barker Email and Phone Number

Senior Director, OpenData APAC at Veeva Systems @ Veeva Systems
pleasanton, california, united states
Cassandra Barker's Location
Greater Sydney Area, Australia
Cassandra Barker's Contact Details

Cassandra Barker work email

Cassandra Barker personal email

n/a
About Cassandra Barker

I am an experienced Executive Manager with over 20 years of experience in varied technologies and industries. I am a loyal, committed and resilient individual, energised by leading change through technology enablement with amazing products and people. With a passion for geography, data and technology it was a natural fit to start my career in the geospatial industry. My success as the General Manager was a result of my ability to communicate, lead and engage people on the journey for change.As General Manager I changed the culture, introduced new approaches including Agile and Lean Production across the business, brought new products to market and built a collaborative team focused environment. The business was faced with changes from Government policy that saw the most saleable asset suddenly available for free. As a problem solver I took the negatives and turned them into positives and built and maintained a profitable business. Thought my experience I recognise team collaboration and fostering learning a environment where groups can learn from mistakes produces highperforming teams who thrive and deliver outstanding results.I am excited to now be with a business where I can lead teams and drive change so staff and businesses can deliver more than they thought possible through data and technology. I like a challenge and I get a real kick out of seeing individuals, teams and businesses achieve whilst enjoying what they do through technology disruption and change.

Cassandra Barker's Current Company Details
Veeva Systems

Veeva Systems

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Senior Director, OpenData APAC at Veeva Systems
pleasanton, california, united states
Website:
veeva.com
Employees:
3990
Cassandra Barker Work Experience Details
  • Veeva Systems
    Senior Director, Opendata Asia Pacific
    Veeva Systems Sep 2018 - Present
    Sydney, Australia
  • Veeva Systems
    Senior Director, Opendata Asia Pacific
    Veeva Systems Sep 2018 - Present
    Sydney, Australia
    Responsible for the strategic direction and Veeva’s OpenData offerings in APAC (ANZ, SE Asia, Korea, India). Delivering product excellence to enable customer success across the region.
  • Strategic Specialists Group
    Regional Director
    Strategic Specialists Group Dec 2017 - Sep 2018
    Sydney, Australia
    Delivering a strategic approach to provide the breakthroughs to move businesses forward. Providing services to help businesses to grow, improve marketing strategy, expand market share, introduce product innovation or explore an entry or exit strategy. Working with technology start-ups to SMBs across various industries. Leading, managing and driving change to businesses and teams from strategy development right through to the execution and hands-on implementation including:- Business and Marketing Strategy- Brand Management - Market Research / Customer Insights- Change Management- Digital Marketing- Quality Management Programs- People & Talent Management, Coaching & Mentoring- Project Management- Lead Generation- Promotional Programs and Campaigns
  • Mapdata Services Pty Ltd
    General Manager
    Mapdata Services Pty Ltd Nov 2010 - Apr 2017
    Sydney, Australia
    Repositioned and rebranded MapData Services due to Government policy changes resulting in the businesses main saleable asset being available for free. Achieved continued profit return by expanding and introducing new product offerings to the market.Led business change and reduced business risk by relocating the 24/7 data centre to AWS resulting in reduced operational costs and service downtime.Rationalised operational overheads to minimise the impact of the changing environmental landscape resulting in centralised operations, office relocations, the introduction of Agile and Lean Production methodologies which saw automation of products, improved quality and reduced production times.Led cultural change resulting in improved staff engagement a 'can-do culture' and piloted joint programs across the Boustead Geospatial Group to deliver larger projects and new products.
  • Esri Australia
    Marketing Manager
    Esri Australia Dec 2004 - Nov 2010
    Melbourne, Victoria, Australia
    Built and managed a professional marketing division across two states to deliver continued shareholder growth. Initiated a major strategy review of industries within Australia to identify future industry growth aligned to GIS. As a result the business reallocated its resources to ensure the business objectives were met.Developed and implemented marketing metrics across all industry marketing programs.
  • Esri Australia
    Marketing And Communications Coordinator
    Esri Australia Dec 2000 - Dec 2004
    Melbourne, Australia
    Managed, developed and implemented marketing programs to support the businesses marketing strategy.Redeveloped and launched Esri Australia's brand.Streamlined operational overheads and reduced reliance on human capital by implementing a web content management system across the business.
  • Esri Australia
    Technical Marketing Representative / Gis Analyst
    Esri Australia Jul 1999 - Dec 2000
    Melbourne, Australia
    Delivered technical presentations at industry and client events. Was responsible for organising, scheduling and conducting Esri GIS training courses.
  • Stockdale Prospecting (Debeers)
    Gis Analyst
    Stockdale Prospecting (Debeers) May 1997 - Jul 1999
    Created, maintained and produced diamond exploration maps for the field geologists at Stockdale Prospecting (Part of the De Beers Group of Companies). Submitted tenement and exploration reports to the relevant Mines Departments.

Cassandra Barker Skills

Leadership Product Marketing Strategic Partnerships Business Transformation Stakeholder Management B2b Account Management Data Management Portfolio Management Data Analysis Supplier Relationship Management Technology Change Management Business Development Business Analysis Negotiation Team Leadership Digital Marketing Lead Generation Geographic Information Systems Strategic Planning Strategy Gis Program Management Marketing Strategic Leadership New Business Development Web Project Management Projects Change Management Market Research Project Management Product Management Strategic Marketing Program Development Market Analysis Project Planning Business Process Improvement Strategic Thinking Paas Business Strategy Management Saas Supplier Management Project Management Marketing Strategy Crm Technical Product Development

Cassandra Barker Education Details

Frequently Asked Questions about Cassandra Barker

What company does Cassandra Barker work for?

Cassandra Barker works for Veeva Systems

What is Cassandra Barker's role at the current company?

Cassandra Barker's current role is Senior Director, OpenData APAC at Veeva Systems.

What is Cassandra Barker's email address?

Cassandra Barker's email address is ca****@****ces.com

What schools did Cassandra Barker attend?

Cassandra Barker attended Monash University, Rmit University.

What skills is Cassandra Barker known for?

Cassandra Barker has skills like Leadership, Product Marketing, Strategic Partnerships, Business Transformation, Stakeholder Management, B2b, Account Management, Data Management, Portfolio Management, Data Analysis, Supplier Relationship Management, Technology Change Management.

Who are Cassandra Barker's colleagues?

Cassandra Barker's colleagues are Nicolas Hanout, Charles Liu, Lia Teng, Wenzhao (Alix) Liu, Darnell Estrada, William Shannon Frece, Orlando Aparri Jr..

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