Cassidy Follins Email & Phone Number

Seattle, WA, US

Seattle, Washington, United States

• Led change management initiative that increased billable instances of member support 778% from Q4 2022 to Q1 2023
• Spearheaded membership renewal, increasing membership dues 15% 2020 to 2023, growing revenue 24%
• Operated 1,800 online training programs for 800 member organizations that resulted in onboarding 20,000 new volunteers
• Redesigned editorial focus and branding of email communications, resulting in 12% increase in member engagement
• Created communications for new grant and scholarship opportunities that increased applications by 35%

Seattle, Washington, United States

• Developed COVID-19 response plan, including distribution of $825k in federal grants, for three national offices and 950 member organizations
• Managed $2M in procurement of IT managed services, research and data analysis, recruitment, event platforms, et cetera
• Designed new procurement and financial reporting procedures to align with federal guidelines and GAAP standards

Seattle, WA

• Promoted to create department managing $13M organizational budget and provide enhanced resources to internal stakeholders
• Directed HRCM software implementation serving 400 employees, 600 volunteers, and $14M annual payroll
• Renegotiated existing vendor contracts to save 31% institutionally in FY18
• Led cross-functional team to renovate workspace for 90 employees in three buildings (19,305 ft²) for 1.5% of allocated budget
• Leader on Inclusion, Diversity, Equity & Accessibility Committee

Seattle, Washington, United States

• Strategically led public-private partnership (academic institutions, government agencies, corporations, and nonprofit organizations) that implemented leadership development training, outreach, and engagement to diverse.
• Grew program revenue 585% from FY14 to FY16 through strategic market analysis and innovative pricing strategies
• Controlled $2.5M operating budget, optimizing resource allocation including the supervision of a diverse team of 25 staff and contractors
• Streamlined grant selection process, leveraging data-driven evaluation methods, resulting in the disbursement of $500,000 to high-impact initiatives
• Project manager for 3,200 events for 204 state school districts and 5,150 participants – directly benefiting 954,287 students
• Spearheaded program-wide rebranding initiative, overseeing development and implementation of new guidelines and visual assets across multichannel media platforms; resulted in a 15% increase in website traffic and a 20%.

Southeast Florida

• Directed marketing and sales initiatives in 45+ wholesale B2B accounts in a four-county territory
• Increased sales 15% FY 2009–2010 and 20% 1st quarter of FY 2011 ($55 million total territory sales)
• Achieved top grossing Macy’s candy departments in the SE USA for 2011
• Ensured partner compliance with contracts, policies, and procedures
• Implemented product and best practices education for partners and stakeholders

Chicago, Illinois, United States

• Supervised grant-making and scholarship-granting committees, giving over $100,000 in awards
• Increased annual fundraiser revenue 1,200%
• Planned events (annual conferences, fundraisers, trade shows, and meetings) for 10–1,000 attendees
• Maintained brand identity and created communications for clients including e-mails, web content, social media, newsletters, direct mail, and annual reports
• Liaison to the Boards of Directors, foundations, special focus groups, committees, state affiliates and regional chapters, and national policy representatives of client associations and foundations

Miami, Florida, United States

• Managed the tactical execution of marketing plans and programs for all products and service
• Developed, wrote, and edited marketing content for website and online DTC catalog
• Created monthly newsletter for e-mail subscribers and website visitors
• Analyzed marketing programs to refine marketing plans
• Prepared presentations and reports for senior management
• Ownership of design, branding, and content of all direct to consumer mail, print and e-mail marketing

Chicago, Illinois, United States

• Flagged collection items for Native American Graves Protection and Repatriation Act review
• Researched and developed database of 18,000 deaccessioned items
• Processed research and loan requests and answered collection questions for other institutions, colleagues, and general public
• Met donors and transported artifact gifts to anthropology department
• Cataloged and recorded new acquisitions, registered them into the permanent collection

Tallahassee, Florida, United States

• Recruited, oriented, and trained, volunteer corps of the education department
• Wrote, edited and published educational materials implemented on site
• Built and administered lesson plans and maintained outreach programs for K-12 and university students
• Initiated educational outreach program for senior citizens
• Directed and supervised volunteers at exhibition openings and other special events at museum and in community
• Led outreach and engagement at community events

Bachelor Of Arts - Ba, Art History, Criticism And Conservation

Teacher Fellowship, Computer Science Pedagogy

Web development fundamentals and pedagogy in Ruby, HTML/CSS, Javascript & jQuery, Git, and Sinatra.

Intensive Chinese Studies

Trauma-Informed Youth Education Practices

Bystander Intervention Training

Grantmaking With An Equity Lens