Cass Hanson
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Cass Hanson Email & Phone Number

Development Director at Rooted
Location: Madison, Wisconsin, United States 8 work roles 4 schools
1 work email found @rootedwi.org LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email

Work email c****@rootedwi.org
LinkedIn Profile matched
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Current company
Rooted
Role
Development Director
Location
Madison, Wisconsin, United States
Company size
28 employees

Who is Cass Hanson? Overview

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Quick answer

Cass Hanson is listed as Development Director at Rooted, a company with 28 employees, based in Madison, Wisconsin, United States. AeroLeads shows a work email signal at rootedwi.org and a matched LinkedIn profile for Cass Hanson.

Cass Hanson previously worked as Senior Manager, Digital and Media Operations at Truesense Marketing and Digital Operations Manager at Truesense Marketing. Cass Hanson holds Professional Digital Marketing Certificate, Digital Marketing from University Of Wisconsin-Madison.

Company email context

Email format at Rooted

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{first}@rootedwi.org
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AeroLeads found 1 current-domain work email signal for Cass Hanson. Compare company email patterns before reaching out.

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Profile bio

About Cass Hanson

Clear Communicator | Problem solver | Creative thinker. I approach challenges with a positive, can-do attitude. I lead as an advocate for smart, intentional and collaborative process changes.Specifically...Client Management and Organization: I lead the onboarding and discovery for all digital clients. Optimizing processes to onboard several clients at once, including complex, National clients and smaller, localized chapters. Process Improvement: Works collaboratively across teams to revise digital processes. I lead change management efforts for software migrations. When a process is new or not working, I learn the issue first hand and refine process. Spearheaded the first digital resource allocation plans for high season campaign workload. Working alongside other Operations staff to coordinate staffing. Launched a new digital audit product and agency-wide process. Internal Training: I led the rollout of a full digital training curriculum that included live training meetings and self-guided resources. As staff members embark on the training, I track and respond to each individual as needed. I facilitated the rollout of custom agency software by leading training, monitoring success and collecting feedback.Cross-Functional Collaboration: I foster collaboration across teams with a positive attitude and determination to solve problems. I work with cross-agency operations staff to create processes that make day to day work more successful.Staff Leadership: I am an inclusive manager with a passion for inspiring process and collaboration. I managed a dispersed team of 45 independent contractors and 5 staff team leaders. Built a staff retention and incentive plan. Additional Areas of Expertise: Business strategy, project management, program development, client relationship building, mentorship, company culture, organizational structure.

Listed skills include Yoga, Wellness, Fitness, Nutrition, and 12 others.

Current workplace

Cass Hanson's current company

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Rooted
Rooted
Development Director
Madison, WI, US
Website
rootedwi.org
Employees
28
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Company profile
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8 roles

Cass Hanson work experience

A career timeline built from the work history available for this profile.

Development Director

Rooted

Madison, WI, US

Senior Manager, Digital And Media Operations

Current
Truesense Marketing
  • Helps the Digital Team be more efficient, more organized, and better prepared for the recent influx of clients.
  • Takes a complex problem and creates simple, effective and elegant solutions.
  • Maintains a clear, kind, people-focused attitude that shows people they are a part of the solution.
  • Pushes through obstacles to make positive changes at a steady pace that keeps others moving along the process.
  • Excels at leading client meetings and presenting complex ideas in a way that clients can understand.
  • Sees a problem and immediately investigates solutions, without prompting.
Feb 2023 - Present

Digital Operations Manager

Truesense Marketing

United States

  • Led onboarding of 20+ digital clients to TSM new client efforts, including client-facing communications and meetings.
  • Orchestrated cross department shared services communications and weekly “triage” calls with shared services.
  • Revamped digital onboarding process including documentation and PMS set up.
  • Rebuilt digital QC/QA process for digital campaigns.
  • Developed digital technology/infrastructure audit for all current and new clients to understand state of tech and opportunities for improvement.
  • Played a crucial role in establishing documentation for all digital processes across strategy, media, operations, and QC.
Mar 2022 - Feb 2023

Yoga Instructor

Current
Expand Connect

Relevant Yoga for Extraordinary Times. Expand your energy, relationships and potential. Connect to your body, mind and deepest self.

Jul 2010 - Present

Freelance Marketing

Freelance

Here to help micro-businesses get their feet on the ground and be successful in this digital world. Through Creative Strategy Including: * Process Implementation.* Generate leads, create social media content and increase engagement. * Custom Squarespace site with design, development, copywriting and CSS. * E-Commerce SEO and copywriting. * Content writing.

Oct 2020 - Feb 2023

Operations Manager

Solana

Richmond, Virginia, United States

Project Management & Operations* Sales and Outreach.* Communications.* Implement functional processes, plan for the future strategy with a focus on revenue. * Event planning and management.

Jun 2021 - Dec 2021

Yoga Director & Operations Manager

The Studio

625 Williamson Street, Madison, WI

* Instrumental in The Studio’s continued growth and success.* Directed studio through expansion. * Written Communications to engage, retain and motivate.* Led Community Outreach.* Maintained tone of brand communications. * Implemented Retention initiatives for staff, independent contractors and clients. * Promoted and Marketed Annual Workshop and Event.

Feb 2013 - Jul 2020
Team & coworkers

Colleagues at Rooted

Other employees you can reach at rootedwi.org. View company contacts for 28 employees →

CM Catherine Masters Catherine Masters Colleague at RootedMadison, Wisconsin, United States, United States View → JC Julia Coelho Julia Coelho Colleague at RootedMadison, Wisconsin, United States, United States View → MB Martin Bailkey Martin Bailkey Colleague at RootedMadison, Wisconsin, United States, United States View → SA Shyelle Aikens Shyelle Aikens Colleague at RootedMiddleton, Wisconsin, United States, United States View → HK Heather K. Schmidt Heather K. Schmidt Colleague at RootedMadison, Wisconsin, United States, United States View → BA Bronte Adamson Bronte Adamson Colleague at RootedGreater Madison Area, United States View → HR Hedi Rudd Hedi Rudd Colleague at RootedMadison, Wisconsin, United States, United States View → PH Paul Huber Paul Huber Colleague at RootedMadison, Wisconsin, United States, United States View → AF Amy Ford Amy Ford Colleague at RootedUnited States, United States View → FR Felicia Robbins Felicia Robbins Colleague at RootedYamhill, Oregon, United States, United States View →
4 education records

Cass Hanson education

500 Hour Yoga Teacher Certification

Find Balance Greenpath Yoga With David Lurey & Mirjam Wagner

200 Ryt, Vinyasa Yoga

Find Balance Yoga Teacher Training With David Lurey

Activities and Societies: 200 hour Vinyasa Yoga Teacher Training.

Bachelor Of Arts (B.A.), Sociology And Geography

University Of Wisconsin-Madison

Activities and Societies: BA in Geography and SociologyPeople-Environment focus.

FAQ

Frequently asked questions about Cass Hanson

Quick answers generated from the profile data available on this page.

What company does Cass Hanson work for?

Cass Hanson works for Rooted.

What is Cass Hanson's role at Rooted?

Cass Hanson is listed as Development Director at Rooted.

What is Cass Hanson's email address?

AeroLeads has found 1 work email signal at @rootedwi.org for Cass Hanson at Rooted.

Where is Cass Hanson based?

Cass Hanson is based in Madison, Wisconsin, United States while working with Rooted.

What companies has Cass Hanson worked for?

Cass Hanson has worked for Rooted, Truesense Marketing, Expand Connect, Freelance, and Solana.

Who are Cass Hanson's colleagues at Rooted?

Cass Hanson's colleagues at Rooted include Catherine Masters, Julia Coelho, Martin Bailkey, Shyelle Aikens, and Heather K. Schmidt.

How can I contact Cass Hanson?

You can use AeroLeads to view verified contact signals for Cass Hanson at Rooted, including work email, phone, and LinkedIn data when available.

What schools did Cass Hanson attend?

Cass Hanson holds Professional Digital Marketing Certificate, Digital Marketing from University Of Wisconsin-Madison.

What skills is Cass Hanson known for?

Cass Hanson is listed with skills including Yoga, Wellness, Fitness, Nutrition, Meditation, Hatha Yoga, Relaxation, and Wellness Coaching.

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