Cass Hanson

Cass Hanson Email and Phone Number

Development Director @ Rooted
Madison, WI, US
Cass Hanson's Location
Madison, Wisconsin, United States, United States
Cass Hanson's Contact Details

Cass Hanson personal email

n/a
About Cass Hanson

Clear Communicator | Problem solver | Creative thinker. I approach challenges with a positive, can-do attitude. I lead as an advocate for smart, intentional and collaborative process changes.Specifically...Client Management and Organization: I lead the onboarding and discovery for all digital clients. Optimizing processes to onboard several clients at once, including complex, National clients and smaller, localized chapters. Process Improvement: Works collaboratively across teams to revise digital processes. I lead change management efforts for software migrations. When a process is new or not working, I learn the issue first hand and refine process. Spearheaded the first digital resource allocation plans for high season campaign workload. Working alongside other Operations staff to coordinate staffing. Launched a new digital audit product and agency-wide process. Internal Training: I led the rollout of a full digital training curriculum that included live training meetings and self-guided resources. As staff members embark on the training, I track and respond to each individual as needed. I facilitated the rollout of custom agency software by leading training, monitoring success and collecting feedback.Cross-Functional Collaboration: I foster collaboration across teams with a positive attitude and determination to solve problems. I work with cross-agency operations staff to create processes that make day to day work more successful.Staff Leadership: I am an inclusive manager with a passion for inspiring process and collaboration. I managed a dispersed team of 45 independent contractors and 5 staff team leaders. Built a staff retention and incentive plan. Additional Areas of Expertise: Business strategy, project management, program development, client relationship building, mentorship, company culture, organizational structure.

Cass Hanson's Current Company Details
Rooted

Rooted

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Development Director
Madison, WI, US
Website:
rootedwi.org
Employees:
28
Cass Hanson Work Experience Details
  • Rooted
    Development Director
    Rooted
    Madison, Wi, Us
  • Truesense Marketing
    Senior Manager, Digital And Media Operations
    Truesense Marketing Feb 2023 - Present
    • Helps the Digital Team be more efficient, more organized, and better prepared for the recent influx of clients. • Takes a complex problem and creates simple, effective and elegant solutions. • Maintains a clear, kind, people-focused attitude that shows people they are a part of the solution. • Pushes through obstacles to make positive changes at a steady pace that keeps others moving along the process. • Excels at leading client meetings and presenting complex ideas in a way that clients can understand. • Sees a problem and immediately investigates solutions, without prompting. • Self-motivated, takes the initiative to propose new ideas where there is a need. • Brings a calm, focused energy to processes to improve how the digital team works day-to-day.
  • Truesense Marketing
    Digital Operations Manager
    Truesense Marketing Mar 2022 - Feb 2023
    United States
    • Led onboarding of 20+ digital clients to TSM new client efforts, including client-facing communications and meetings.• Orchestrated cross department shared services communications and weekly “triage” calls with shared services.• Revamped digital onboarding process including documentation and PMS set up.• Rebuilt digital QC/QA process for digital campaigns.• Developed digital technology/infrastructure audit for all current and new clients to understand state of tech and opportunities for improvement.• Played a crucial role in establishing documentation for all digital processes across strategy, media, operations, and QC.• Trained PMs, AMs, ACs on digital processes, and serves as a back-up.• Restructured and created new project templates in WMJ to improve digital campaign processes.• Developed digital knowledge base which houses all digital documentation and training resources.• Established training curriculum for digital learning.
  • Truesense Marketing
    Project Manager
    Truesense Marketing Jan 2022 - Mar 2022
    United States
  • Expand Connect
    Yoga Instructor
    Expand Connect Jul 2010 - Present
    Relevant Yoga for Extraordinary Times. Expand your energy, relationships and potential. Connect to your body, mind and deepest self.
  • Freelance
    Freelance Marketing
    Freelance Oct 2020 - Feb 2023
    Here to help micro-businesses get their feet on the ground and be successful in this digital world. Through Creative Strategy Including: * Process Implementation.* Generate leads, create social media content and increase engagement. 
* Custom Squarespace site with design, development, copywriting and CSS.
* E-Commerce SEO and copywriting.
* Content writing and strategy.
  • Solana
    Operations Manager
    Solana Jun 2021 - Dec 2021
    Richmond, Virginia, United States
    Project Management & Operations* Sales and Outreach.* Communications.* Implement functional processes, plan for the future strategy with a focus on revenue. * Event planning and management.
  • The Studio
    Yoga Director & Operations Manager
    The Studio Feb 2013 - Jul 2020
    625 Williamson Street, Madison, Wi
    * Instrumental in The Studio’s continued growth and success.* Directed studio through expansion. * Written Communications to engage, retain and motivate.* Led Community Outreach.* Maintained tone of brand communications. * Implemented Retention initiatives for staff, independent contractors and clients. * Promoted and Marketed Annual Workshop and Event Program. * Hired and Supervised a team of 12 Staff and 40 independent contractors.* Scheduled, Staffed, and Facilitated 120+ weekly ongoing classes. * Created and built an Apprenticeship Program for newly trained teachers.

Cass Hanson Skills

Yoga Wellness Fitness Nutrition Meditation Hatha Yoga Relaxation Wellness Coaching Holistic Health Wellbeing Healing Stress Management Strength Training Teaching Lifestyle Public Speaking

Cass Hanson Education Details

Frequently Asked Questions about Cass Hanson

What company does Cass Hanson work for?

Cass Hanson works for Rooted

What is Cass Hanson's role at the current company?

Cass Hanson's current role is Development Director.

What is Cass Hanson's email address?

Cass Hanson's email address is ca****@****nse.com

What schools did Cass Hanson attend?

Cass Hanson attended University Of Wisconsin-Madison, Find Balance Greenpath Yoga With David Lurey & Mirjam Wagner, Find Balance Yoga Teacher Training With David Lurey, University Of Wisconsin-Madison.

What skills is Cass Hanson known for?

Cass Hanson has skills like Yoga, Wellness, Fitness, Nutrition, Meditation, Hatha Yoga, Relaxation, Wellness Coaching, Holistic Health, Wellbeing, Healing, Stress Management.

Who are Cass Hanson's colleagues?

Cass Hanson's colleagues are Ginny Hughes, Laura Whitt, Paul Huber, Felicia Robbins, Hedi Rudd, Catherine Masters, Bronte Adamson.

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