Cassi Norman Email & Phone Number

San Francisco, California, United States

Comcast Business: B2B connectivity, SaaS, network solutions and security provider to Enterprise + Small Business consumers. 📌 Oversees and strategically manages a multi-million dollar agency fee to ensure optimal resource allocation; Implements budget processes to track expenses, negotiate vendor contracts, and secure cost-effective solutions📌 Strengthened senior client relationships, resulting in year-over-year organic growth for the agency as an increasing number of projects transitioned from other agency partners📌Pioneered the development of a new process, pricing model, and organizational structure for the agency’s innovative visual identity and branding offering in partnership with the Head of Design o Facilitated C-level stakeholder and agency partner buy-in by presenting a business case on proposed processes and strategyo Successfully rolled out change initiatives, resulting in a more competitive service offering, improved client satisfaction, and a measurable increase in project acquisition and revenue growth📌 Directs a team of 35 professionals and 5 direct reports by providing strategic leadership and guidance to ensure high performance and alignment with organizational goals📌 Achieved outstanding performance metrics with 92% of ads produced for SMB prospects since 2022 meeting or exceeding the category norm for Comcast Business prospects, and 56% surpassing the category norm for the total SMB audience📌 Integrated consumer, category, and market research to drive the strategic and creative development of a new campaign platform; Ensured consistent creative direction and messaging across brand, demand generation, and acquisition efforts to target ENT and SMB audiences effectively 📌Measures brand health and tracks in-market ad performance with internal strategy partners and external client partners; Translates data insights into strategic and tactical plans to continuously improve

San Francisco Bay Area

Liberty Mutual:📌 Oversaw 30+ person high-performing team that successfully grew Brand Awareness for Liberty Mutual.📌 Directed a large cross-functional team and utilized market research to create 3 brand elements for Liberty Mutual Insurance: the “LiMu Emu and Doug” campaign, the audio jingle (“Liberty. Liberty, Liberty. Liberty”), and the new brand tagline📌 Contributed to the revitalization of the “Truth Tellers” campaign in 2018 by leveraging pre-market results to advocate for the use of humor to enhance memorability; Transformed a previously “worn-out” campaign, leading to its successful reintroduction and continued market presence📌 Collaborated with Liberty Mutual Insurance’s in-house insights team to analyze audience feedback and identify high-performing creative elements that served as the foundation for the creative team in producing engaging and top-performing advertisements📌 Synthesized and distilled research findings into clear, actionable insights to provide Creative leads with targeted recommendations to optimize campaign performance📌 Spearheaded Liberty Mutual Insurance's first non-traditional experiential campaign in partnership with Spiderman; Collaborated with production and strategy teams to develop a business case to secure internal client approval and successfully mobilize its execution 📌 Partnered with the Head of Business Affairs to negotiate multi-year SAG talent contracts for the spokesperson at scale to cap talent costs and save clients $10M+ across 4 yearsPRO-BONO:📌 Maximized cost-effectiveness while working with limited budgets on pro-bono projects; Collaborated with the Ad Council in the development of the “I Am a Witness” PSA campaign to address cyberbullying.Influenced senior-level stakeholders to secure millions in donated media and a technical OS change for the “I Am a Witness” campaign, resulting in Microsoft, Apple & Facebook championing the initiative and creating the first-ever emoji 👁️‍🗨️ for a cause.

San Francisco Bay Area

✨ Named one of SF Egoists “Top 32 Under 32” for marketing and advertising.📌 Collaborated with co-founder Rich Silverstein to conceptualize and produce the Emmy-nominated “Dream On” campaign for Photoshop’s 25th anniversary; Leveraged globally sourced Photoshop assets from the creative community, resulting in a celebrated and best-in-class campaign recognized for its innovation and impact.📌 Directed a cross-functional team of media, creative, and brand strategists; Harmonized efforts to craft and implement the brand, media, and creative strategy for the successful launch of Document Cloud📌 Led a team in developing and executing the creative and media communication strategies for the global product launch of the 2015 Creative Cloud Release and the introduction of Adobe Stock📌Managed 2 direct reports; Championed their professional development, resulting in both receiving promotions 📌 Collaborated with internal Adobe stakeholders across APAC and EMEA to gain deep market insights and ensure that creative assets for the 2015 release were effectively localized and appropriately versioned for each region

Greater New York City Area

📌 Acted as BK’s in-language expert for Spanish executions; Collaborated with Madre Buenos Aires to create and implement culturally resonant creative assets that aligned with the brand's overarching campaign platform📌 Managed the creative production process for a high volume of projects including 27 National TV spots, 25 radio spots, and accompanying digital campaigns (Spanish & English) to ensure timely and efficient delivery of assets across media channels📌 Developed and executed a highly effective integrated Black Friday campaign for JCPenney in Spanish and English, resulting in a increased traffic and sales YoY

Experience on Stoli Vodka, Perrier, Acqua Panna, S.Pellegrino, San Pellegrino Sparkling Fruit Beverages, and Nestle Raisinets.1 of 20 participants selected from an applicant pool of 1,500 for a year-long advertising rotational program.