Cassidy Edge Email & Phone Number

Alexandria, Va, Us

District Of Columbia, United States

In my current role, I leverage predictive analytics to make data-driven decisions aimed at acquiring and activating energy advocates. I play a key role in testing new acquisition strategies and closely monitor the effectiveness of various tactics. Additionally, I assist in managing our advocate database and the technologies we use to support our advocacy efforts.

Washington, District Of Columbia, United States

In this role, I managed ad placements for a variety of companies across platforms like Facebook, Instagram, and LinkedIn, and demand-side platforms such as StackAdapt. I developed dashboards and reports to track and analyze digital campaign performance, providing actionable insights based on the data. Using these insights, I made strategic recommendations to optimize digital advertising efforts and improve overall campaign outcomes.

Washington, District Of Columbia, United States

I led a team of analysts, conducting survey research to inform political strategies. I collaborated with vendors to field surveys, ensuring accurate data collection, and applied weighting techniques to make sure the results represented the voting population. I created presentations on the survey findings and provided data-driven recommendations to political campaigns, helping them make informed strategic decisions.

I used SQL to pull voter audiences for targeting, ensuring that phone calling and door knocking efforts reached the right voters. I provided daily reports on voter contact results, including the number of calls made and doors knocked, with detailed data on voter interactions. This helped optimize outreach strategies and ensure effective voter engagement.