Cassidy Paulus Email & Phone Number

Salt Lake City, Ut, Us

United States

United States

- Created and implemented email marketing strategies for clients in the eCommerce industry that regularly hit monthly metric goals.- Oversaw the work of the design and copywriting team to ensure high quality and timely completion of campaigns and automated email sequences.- Managed all communication with the client and the rest of the marketing team to ensure the success of each account.

Salt Lake City Metropolitan Area

- Spearheaded the project to combat the mental health crisis in the SLC community by sharing breathwork, hydrotherapy, and meditation.- Grew audience 5X in 2021 through social media, email and SMS marketing channels.- Generated an average 32% monthly growth rate in revenue in 2021.- Maintains a 42% OR and 3% CTR in email through segmentating subscribers and sending consistent, high-quality content.

New York, United States

- Increased open rate by 61% in 3 weeks by personalizing email, writing engaging headlines and decreasing language that triggers spam filters. - Increased click through rate 2X by optimizing the layout, writing meaningful copy, and decreasing distracting links.

Toronto, Ontario, Canada

- Contributed to the business launch by creating a rich lead magnet teaching potential clients how to run a Facebook ads campaign. Copy also serves as an on-boarding resource and the SOP for all paid media campaigns.- Created an initial strategy for growing private Facebook Groups and received one-on-one training for creating ads in the Facebook ads manager.

Acadium has helped over 40,000 students train for careers in digital marketing through content, work experience, and ultimately the Accelerator program.- Was selected in the top 5% of applicants to receive competitive 1:1 digital marketing channel and career coaching- 300 hours of immersive objective-based learning of key digital marketing channels, strategic frameworks, and marketing career pathing- Developed techniques in creating strategic digital marketing campaigns, building conversion-focused marketing funnels, and managing paid media campaigns- Trained and tested through various assignments and exercises on modern marketing technologies like Slack, MailChimp, Drift, ManyChat, and Stukent

Salt Lake City Metropolitan Area

- Developed a multichannel marketing plan including social media campaigns, organic search, event networking, and digital/print ads; resulted in a 29.7% compound annual growth rate in revenue over six years. - Increased average customer value by 60% in one year by narrowing the target market, reducing low-value services, and promoting high-value upsells. - Built a brand that resulted in raving-fan customers leading to more than 50% of new clients coming from referrals.