Cassidy Anderson Email & Phone Number

Chicago, Illinois, United States

• Utilize Adobe Photoshop, After Effects, Premiere, and other Adobe software to create static and motion custom content for a diverse slate of platforms including over 50 social media accounts and app-user consumer marketing emails• Delegate the digital design team coverage schedule focusing on Football, Men’s and Women’s Basketball, Women’s Volleyball, Baseball, Softball, Women’s Gymnastics, Wrestling and Big Ten Tentpole events• Educate the social media posting team to advance their understanding of basic design concepts to maintain the Big Ten Network and Big Ten’s visual brandby leading the digital design team in producing over 2,100 graphics during the 2023-24 Big Ten school year• Communicate with managers and producers to regularly update project timelines and report on progress as well as strategize content for Big Ten and NCAA athletic events, awards and milestones• Organize, manage and distribute all sponsored graphics, motion and static, that are used on all sponsored digital content to on campus editors and others within the company • Builds, manages, and distributes logs, style guides and tool kits as needed• Create memes and other niche content to bring a fun, contemporary feel to digital output• Collect live student athlete/school content at B1G events such as Football Games, Media Days, tournaments, championships, and other events• Use Slack and Microsoft office daily to effectively communicate with coworkers and organize projects• Lead projects on tight deadlines, and remain flexible with last minute asks at off hours and made sure a variety of stakeholders for solid graphics support interfacing with internal partners within the company, as well as outside freelancers

New York, New York, United States

• Used Adobe Photoshop, Premiere, After Effects, etc. in creating content for all official team accounts on Facebook, Twitter, Instagram, TikTok and YouTube through posting content, responding to fan inquiries, and monitoring general activity• Wrote and edited copy for posts for all Mets owned social media platforms reaching over 1 million people• Cultivated a relatable, casual voice on Mets-owned platforms• Generated content specifically for the mascot, Mrs. Met, platforms, including Twitter (peak 5.2 million impressions) and a soft launch of an Instagram account where none existed previously, to utilize a unique, female brand voice• Live-posted to Mets owned social platforms during games and events• Created all graphics posted to Mets Farm Report accounts helping to quadruple engagement from the previous season• Responsible for the creation/posting of the game lineup every day which included choosing the featured player and creating new cutouts daily• Participated in daily content meetings in order to plan an advance content calendar and pitch new content ideas for all social platforms including Twitter, TikTok, Instagram, etc.• Monitored Mets' social media accounts to keep up with fan engagement and other potential sources of content• Updated existing in-game graphics to match holidays corresponding with games (ex. Mother's Day, 4th of July, Subway Series, black jerseys, etc.)• Assisted in monitoring analytics of posted content, using data to inform future decisions and planning• Consistently developed actionable content campaigns in relation to holidays, internal events and external, league events such as the MLB All-star game and All-star voting• Created powerpoint presentations for internal and external company use

New York, New York, United States

• Assisted customers in understanding Athleta as a B Corp and assist in familiarization with the brand and its incentive programs and available credit cards• Sold and marketed different clothing in-store, at events or other venues• Took incoming calls from customers for orders and account management• Confirmed and changed price signage on designated products during seasonal promotions• Organized clothing and shoes that are on the floor to be sold

Greater New York City Area

• Used Adobe Photoshop, Premiere, After Effects, etc. in creating content for official team accounts on Facebook, Twitter, Instagram, TikTok and YouTube through posting content, responding to fan inquiries, and monitoring general activity• Wrote and edited copy for posts for all Mets owned social media platforms reaching over 1 million people• Participated in daily content meetings in order to plan an advance content calendar and pitch new content ideas for all social platforms including Twitter, TikTok, Instagram, etc. • Monitored Mets' social media accounts to keep up with fan engagement and other potential sources of content

Tuscaloosa, Alabama Area

• Worked alongside assistant director of graphic design to make sure graphics for men’s and women’s golf, soccer, baseball, and men’s and women’s basketball are available for the athletic department’s marketing team’s timely usage• Created graphics and marketing materials for the University of Alabama Athletic Department social media usage, and other marketing purposes• Assisted with the design of traditional organizational communication such as posters, media guides and gameday mailers• Generated graphics before, during and after men's basketball and baseball games for immediate social media use• Acted as an ambassador/recruiter for CTP in order to increase awareness and involvement from other University of Alabama students• Assisted in the hiring process and interviews of prospective student employees• Acted as a mentor to younger students in the program

• Created content and posted to social media platforms reaching over 30,000 followers including graphics and sponsored promotions.• Coordinated with sponsors, such as Chick-Fil-A, to fulfill the contracted content such as in-game promotions and tabling dates• Managed game-day employees belonging to the group known as the "Power Team" and coordinated their game responsibilities to integrate public relations and fan engagement with sponsored elements before, during and after games• Coordinated all specialty jersey auctions that benefit different local charities• Create graphics in order to increase brand awareness and fan interaction with key players and events• Worked directly with the Vice President of Sales to prepare the stadium for sponsorship activations that changed daily• Organized sponsorship files and create proof PowerPoints for later presentation • Sent correspondence on behalf of the organization and worked the front desk and phone

Tuscaloosa, Alabama Area

• Wrote articles and blog posts geared towards the professional world of public relations and its students• Edited others' blog posts and articles for AP style and grammar issues• Published articles to the website on Mondays and Wednesdays• Tweeted and posted to Facebook on behalf of articles and blogs recently posted• Monitored Platform Magazine's email

Charleston, South Carolina Area

•Coordinated game day elements including fan experience, on-field promotions and sampling by writing scripts for production team daily, executing specific theme nights incorporating different business and community partners, managed the entire season National Anthem performer schedule, organized intern “Street Teams” to generate game excitement, and other tasks needed for game day functionality. •Generated website, social media and video board content and distributed information regarding promotions to media outlets such as newspapers and television.•Designed and managed execution of a scavenger hunt around the ball park to help increase fan engagement for families with children spanning all 70 games.•Worked cohesively on a team of 16 interns to carry out everyday tasks expected of full-time staff members and special events planning and execution including the RiverDogs 5k, Bark for Your Brew, Budweiser Salute to Service concert and Beerfest. •Assisted with community outreach programs including literacy, youth baseball and health initiatives during Hope Week as well as biweekly community appearances.•Planned and executed events on the night when the RiverDogs rebranded to become the Boiled Peanuts, which was the third most attended night of the season. This night resulted in $18,000 worth of merchandise sales as opposed to $5000-$7000 on a normal Saturday.• Helped coordinate the theme night that celebrated the 25th Anniversary of “Cool Runnings” in conjunction with representatives from ESPN that got over 1 million impressions spreading awareness of the RiverDogs brand.• Assisted with community outreach programs including literacy, youth baseball and health initiatives during Hope Week as well as biweekly community appearances.• Corresponded with local media outlets and coordinated local TV appearances on behalf of the organization

Homewood, Alabama

•Sell and market different clothing, shoes and outdoor gear in store and at events •Take incoming calls from customers for orders and account management•Champion promotional items to increase sales revenues and actualize consultative sales techniques to achieve set sales goals•Confirm and change price signage on designated products during seasonal promotions•Organize clothing and shoes that are on the floor to be sold

Tuscaloosa, Alabama Area

• Worked alumni/donor events during football games and banquets • Talk to present alumni/donors and encouraged them to continue to donate to the University of Alabama Athletic Department• Help direct Crimson Tide Foundation donors to the sidelines before games • Ensure donor satisfaction by affectively addressing any complaints or issues had with the different venues inside of Bryant-Denny Stadium/Coleman Coliseum

Birmingham, Alabama Area

• Ensured patron satisfaction by affectively addressing complaints or issues that anyone had with the parks and recreation center• Promoted to teach swim lessons to patrons’ children along with normal duties of a lifeguard such as rule enforcement and first aid care• Worked alongside a team of 33 and maintained clear communication to ensure the safety of the pool goers

Birmingham, Alabama Area

• Promoted from Sales Associate to Co-Manager as the youngest manager in store’s history• Completed a daily sales report that included total sales per person and gross revenue• Served and engaged with customers about the yogurt product and existing business• Counted down the cash register nightly as one of the 3 key holders• Maintained the stores cleanliness